Golf Course Marketing
Make Your Golf Course a Social Golf Course
Before I tell you how to set up automatic posting for all your golf course social media accounts, let me tell you why you absolutely should NOT do it:
- It Screams Inauthenticity: To engage in social media effectively, you need to use each channel as it was intended. Posting the same exact message on your Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest will tell your followers that you’re not engaging with anyone, you’re just blasting out a message. Remember, the key word in social media is “SOCIAL.” If you think socially and interact with your followers you’re much more likely to connect with golfers and encourage them to play your golf course more often.
- Social Media Channels Will Limit Your Reach: Facebook and other social media channels have become more sophisticated in identifying when a third party tool like HootSuite is posting to your golf courses Facebook page on your behalf. As a result, they will make sure your posts show up less than if you posted them directly inside of Facebook.
- Your Message Won’t Look Right: Each social media channel operates differently than the others. Instagram and Twitter are #Hashtag heavy, while Facebook and LinkedIn are not. Twitter can only post 140 characters at a time. When you share blog articles each platform pulls different website data to automatically populate the posts. Each social media channel has its own socially acceptable behavior. When you set up automatic posting for your golf course, you’re failing to reach your audience in the way they’d like to be reached.
- You’ll Miss Out: If you only post in third party apps, you’ll miss out on opportunities that come from operating organically in each one of those social media pages. When logging into your accounts directly on your various social media channels you’ll be able to conduct outreach in those channels. If you’re relying solely on getting a message out there, you are missing out on opportunities to build connections and collaborate with other referral sources, golfers, local businesses, and your community.
- Neglect Advertising Opportunities: The advertising feature in each social media platform operates differently too. As more and more consumers flock to social media, these social media channels will require more and more advertising to reach target audiences. If you’ve seen your Facebook reach lately you have probably realized that Facebook only shows each post to a small percentage of those who have liked your page. Spending money on social media advertising is an extremely affordable and effective way to reach your target audience. Use of an automatic posting tool will not help you identify advertising opportunities within the various social media channels.
Although I recommend not setting up automatic posting, it’s better than nothing. Realistically, posting on social media is time consuming and posting organically inside of each social media platform may not be feasible. For those of you that are interested, I’ll share with you some of the top tools to set up automatic posting for your social media channels.
- Social Oomph
- Social Flow
Of the previous tools listed, I’ve only used HootSuite and TweetDeck. Each one operates a little bit differently and has unique features. If you’re looking to automate your social media postings these tools are a great place to start.
If at all possible, avoid automatic posting to your social media channels.
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We’re excited to announce the addition of Corey Ross to the 19th Hole Media team.
Corey is the owner of Southern California Golf and Travel blog, contributor to Southland Golf magazine and Director of Digital Marketing and Social Media at Maderas Golf Club. His experience in promoting golf and online content using social media and other internet tools is a tremendous asset to 19th Hole Media.
In 2014, his Southern California Golf and Travel blog won the media award from the San Diego Chapter of the PGA. In 2016, Maderas was named best in social media for Troon Golf’s North American properties. Among other things, Maderas’ social media marketing has been integral in the success of GolfBoard, a motorized scooter that resembles a surfboard.
At 19th Hole Media our goal is to grow golf by helping golf courses and golf-related businesses realize their potential through social media. We are proud to have found someone that will help us do even more to grow golf.
Find out more about Corey Ross and the Southern California Golf and Travel Blog at socalgolfblog.com.
Turn Your Golf Course Into a Social Golf Course
If your course has online marketing and/or social media needs we’d love to sit down with you to talk about how we can use those tools to get you more customers, increase rounds, and increase revenue. We help your course reach more new players while deepening relationships and increasing rounds with your current clientele.
Schedule an obligation free consultation to see how 19th Hole Media can help your golf course do better online.
At the end of the year, the 19th Hole Media team gets together to reflect on our successes and failures throughout the year. This meeting gives us an opportunity to fine-tune our direction and set new goals for the upcoming year. These are the Top 10 things we accomplished in 2015.
Top 10 of 2015
10. Share Your Passion Scholarships
Since starting the Share Your Passion Scholarships in 2012, we’ve awarded scholarships to 17 deserving students. We have kept in contact with many scholarship winners and are still inspired by them. They continue to work towards following their passions and helping better the lives of others. This year we awarded 3 Share Your Passion Scholarships and gave out our first Student of the Year Scholarship Award to one of the hardest working students at The Tutoring Solution.
9. TV Appearance
Zeb appeared on the Golf Life Video Channel for Fox Sports WEST. It was pretty darn cool to get on television.
8. Joined the Rotary Club
Zeb was inducted into the Chino Rotary Club by Melinda Robbins, Dale Bright, and Steven Bremer. The Chino Rotary Club has been serving the Chino Valley since 1925. San Bernardino County Supervisor Curt Hagman spoke and my wife, Cindy, mom, Annie, and dad, Larry were all in attendance.
7. Speaking Engagements
One of the things we enjoy most is educating others on growing their business. This year Zeb spoke with the San Bernardino County Workforce Investment Board, the Inland Empire Small Business Development Center, the Chino Valley Chamber of Commerce, Baldy View ROP, Small Business Summit, the California Golf Course Owners Association and the Golf Inc. Summit.
Topics for Zeb’s Speaking Engagements were:
- Internet Marketing Strategies
- Marketing with Facebook
- How to Turn Your Business Into a Social Business
- Marketing with LinkedIn
- Marketing with Twitter
- Social Media for Golf Courses
- Innovative Marketing Tactics for Public Courses
At the beginning of this year Zeb started #GolfChat. #GolfChat is a Twitter chat which happens every Tuesday at 5PM PST where some of the greatest minds in the golf industry come together to talk golf. #GolfChat has grown drastically since the beginning of the year and is a trending topic on Twitter every Tuesday. We’ve met so many amazing and passionate people working to grow golf. A highlight of #GolfChat in 2015 was when professional golfer, Natalie Gulbis surprised #GolfChatters by giving away free tickets to the U.S. Open at Chambers Bay Golf Course.
5. Awards and Accolades
It’s always nice to be recognized for the hard work you do. This year we were extremely grateful to receive a few unexpected awards:
- Top 9 Game Changers by Southland Golf Magazine
- 10 Most Innovative People in Golf Marketing by Golf Inc. Magazine
- Top 100 Podcasts that Will Make You Smarter, Better and Wiser by Inc. Magazine
- Silent Partner of the Year by the Chino Valley Chamber of Commerce
4. Southern California Charity Golf Classic
We hosted the 1st Annual Southern California Charity Golf Classic to raise money for several worthy charities on July 17 at Los Serranos Country Club.
With help from many in our community, the tournament helped raise $7,597.81 for charity.
We distributed the money to several charities including: Bark for Life, Boys Republic, California Scholastic Press Association, Chino Rotary, Corona Firefighters Benevolent Fund, House of Ruth, The Let It Be Foundation, Salvation Army, Share Your Passion Scholarship, and the Wounded Warrior Project.
We had such a great time with this, we’re planning on running it again in 2016!
3. Chairman of the Board at the Chino Valley Chamber of Commerce
On July 27, Zeb was installed as Chairman of the Board for the Chino Valley Chamber of Commerce.
Becoming the Chairman of the Board has given Zeb an opportunity to help make local business owners more successful.
During his term of office, he set five goals to work towards in 2015/2016:
- connect and work with other local business-related organizations
- collaborate more with organizations that work to educate business owners
- encourage and promote the involvement of young business owners in our community
- enhance our use of technology
- focus more on giving back
2. Lacey Gets Married
In August this year Lacey got married to Ryan Bernholtz at a fun wedding in Santa Ana, CA.
In June, Lacey’s twin brother, Rocky married Megan Hutchinson at a beautiful wedding in Corona, CA.
Truly a notable year for the Welborn Family and there was another addition to family this year…
#1. Birth of Sebastian Welborn-De La Torre
Sebastian Welborn-De La Torre was born on Friday, November 13th at 9:52pm in Ontario at 8 pounds, 9 ounces.
Sebastian is a happy, healthy, and super cute baby.
Zeb says it’s awesome being a dad.
Thank you all for everything! We hope you all have an amazing 2016.
Sign up for our email list to become a part of 19th Hole Media in 2016 – http://eepurl.com/OTrhf
Zeb just got back from the Golf Inc. Strategies Summit where he presented part of the course, Innovative Marketing Tactics for Golf Courses. It was a great event with several networking opportunities. Zeb got to talk to many golf owners about their concerns and what they see for the future of their golf courses. And, he got to share some knowledge about the benefits social marketing can have for golf courses.
The event took place at La Quinta Resort and Club on September 28, 29, & 30. Here are some photos from the event:
Were you at the Golf Inc. Strategies Summit? What did you find most interesting from the event? Leave us a comment!Share This Article!
The Golf Inc. Strategies Summit is the industry’s most inspirational, visionary and energetic event of the year. The three-day event is packed with 25 educational sessions, 7 networking events, hundreds of industry leaders and a 1,001 ideas. The event takes place September 28-30, 2015 at La Quinta Resort & Club in La Quinta, California.
Check Out the Course Details:
Some other notable speakers at the summit are Eric Affeldt, CEO, ClubCorp; Dana Garmany, CEO, Troon Golf; Jim Hinckley, CEO, American Golf, Century Golf Partners; Steve Skinner, CEO, KemperSports; Randy Starr, COO, Topgolf; Rick Farrant, GreatLife Golf & Fitness; and Peter Hill, Billy Casper Golf.
Will You Be There?
Are you going to the Golf Inc. Strategies Summit?
Email me at Zeb@WelbornMedia.com or tweet me @ZebWelborn to let me know you’ll be there
(I may give you a free copy of the book, The Social Golf Course)
Zeb Welborn was recently featured in Golf Inc. Magazine in the article "10 Most Innovative People in Golf Marketing"
Savvy golf marketers are taking advantage of resources, new and old. Social media, research and technology have forever changed how these movers and shakers promote golf, for the better.
Golf Inc. identified the people who are pushing the envelope the most and introducing new marketing opportunities. Our 10 movers and shakers are using a variety of marketing means.
Click on the widget above to read the article or check out some of out favorite parts below.
Zeb Welborn President, Welborn Media, 19th Hole Media
Golf is in his blood. His great-grandfather, William Sime, a 19th century Scottish club maker, came to America with one possession: a letter of recommendation from James Braid, the famous golf champion and course architect.
Last year, he co-wrote “The Social Golf Course,” which outlines ways for courses and clubs to effectively promote their course through online channels.
“We titled it that because traditional golf courses relied on traditional methods of getting the word out, which has changed,” Welborn said. “In order to become a social golf course, it’s not just through social media. It’s about thinking socially.”
“Capture a photo of the guy who got a hole-in-one or the charity tournament,” he said. “Sharing those moments will help build a strong collaborative community supported around golf.’ GI
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- Sam Adams
- Southern California Charity Golf Classic
- Speaking Engagements
- The Social Golf Course