Starting or enhancing the online presence for your golf course is important. There are so many different things you can do to market your golf course online. In this post we’ve got the essentials for your golf course’s online marketing efforts. Whether your course is starting from nothing, or you already have these tools set up, this information can help you improve the marketing efforts you are making at your course.
The Golf Course Marketing Basics for your local golf course online presence:
You must have an active, up-to-date website where golfers can get all the information they need about your golf course. Having information about your course readily available to golfers is an obvious must. Also on your website, be sure to include a place where golfers can sign-up to your email list. Gaining the email addresses of your golfers is important, it brings us to the second thing you should do to enhance your online presence…
2. Email Newsletter
Through this newsletter you can reach out to the golfers of your course. Reaching out to these golfers and sharing updates to your course, course enhancements, discounts, all kinds of information will make them appreciate your course. It can help you to retain more golfers and convince them to play at your course more often. Rather than offering special discounts through other websites, or tee time booking tools, you will be able to offer them directly to your golfers. And your email newsletter can help you to establish a course personality and build your local golf community. Allow people to sign up for this email newsletter through your website, and in your pro shop.
3. Develop a Facebook Page
Facebook is a wonderful place for your golfers to interact with the course staff and fellow golfers. Set up a profile, fill in all profile info and keep it up to date. Then be consistently active on the page; post daily and respond to all comments. Facebook is fantastic at targeting your target market, set up a Facebook Advertising campaign. You can target golfers within a 50 mile radius of your course. With your Facebook ad you want to get them to LIKE your Facebook Page. You will be bringing new golfers in and exposing them to your course. One LIKE means that particular golfer doesn’t just see your ad once, it means they are connected to your page and will potentially see your course and messages everyday for as long as they like your page.
If you are committed to improving the online presence for your golf course there are several other things you can do, but these three things are essential. If you have questions about how to reach more golfers and get more customers for your golf course, contact Zeb Welborn with 19th Hole Media today. Zeb@WelbornMedia.com
Coming soon, we will have posts expanding on each of these items. Links will be added below.
More on Golf Course Website – Find out what information your website should have, and how you can improve your current website.
More on Golf Course Email Newsletter – Learn how to build your email list, and what kinds of things should be in your email newsletters.
More on Golf Course Facebook Page – Learn more about how you can use Facebook to draw more golfers into your own golf community
What can you do to market your golf course online? There are thousands of ways you can market your golf course online and reach more customers. This video goes over the basics that every golf course should include when developing their online presence to attract more golfers and encourage them to play at your golf course more often.
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