The Social Golf Course…
- Attracts New Golfers
- Has Current Golfers Play More Often
- Develops Customer Relationships
- Has Control Over Pricing and Special Offers
- Has The Option to Pay Us With Tee Times*
19th Hole Media is dedicated to growing your golf course by using social media to build relationships between your golf course and local golfers. Find out more, click here.
*Contact Zeb to find out if you qualify, (909) 973-9089
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Real World Example
How We Generated at Least $936 from One Golf Course Facebook Post
Art had never played our clients' golf course before. Art brought at least nine golfers who had never played our clients' golf course before. At the minimum, 10 new golfers had been exposed to this "hidden gem." Our client course, at the very least, made $936 in increased revenue in a five-month span from one golf course Facebook post. It's likely that the actual number of increased revenue from rounds of golf was closer to $1,872 and that's not even including food and beverage and purchases in the golf shop. But, it still doesn't even tell the full story.
The Full Story
Ten new golfers were exposed to this "hidden gem," if they're all as enthusiastic about golf as Art is then at least ($936 x 10) $9,360, or if they all brought foursomes, $18,720 could be attributed to this one golf course Facebook post. In addition to Art's involvement at our client course, our two contests reached more than 4,299 golfers and had more than 832 people respond to them. Lastly, all of this happened within a span of five months. When you calculate the lifetime value of these new customers from this one golf course Facebook post, what would that number be? Could you do this daily? How much revenue could you generate from using Facebook effectively? Sign up now for our Social Media Scorecard to see if your golf course's social media presence is up to par - http://19thholemedia.com/socialmediascorecard
Zeb Welborn is the founder of 19th Hole Media, author of the Social Golf Course, president of Welborn Media and the host of the Twitter Chat, #GolfChat. Find out more.
Golf Course Marketing Info
Get The Book
The Social Golf Course: Increasing Rounds with Social Media written by Zeb Welborn of 19th Hole Media and John Hakim from Greenskeeper.org. This book is an introduction to golf course marketing with social media. Market your golf course more effectively in the 21st century with social media using tools like Facebook, Twitter, email marketing, blogs, Instagram, YouTube, LinkedIn, and much, much more.
The 1st Annual Southern California Charity Golf Classic Tournament took place July 17 at Los Serranos Country Club in Chino Hills, CA. We were able to raise money for several charities and are looking forward to the 2nd Annual Southern California Charity Golf Classic.