California Golf Course Owner’s Association Presentation on The Social Golf Course

Posted on April 10, 2014 by Zeb Welborn

John Hakim from Greenskeeper.org and I presented a webinar to the California Golf Course Owner’s Association (CGCOA) on April 10, 2014.

The webinar focused on our book, The Social Golf Course and highlighted social media and how to use it effectively at the local golf course level. The webinar was the largest webinar the CGCOA has put on and we had a fantastic time sharing our knowledge of social media and golf with the CGCOA members.

California Golf Course Owner’s Association

The Social Golf Course: Increasing Rounds with Social Media is an introduction to golf course marketing with social media. Social media is not just a marketing and sales tool. It creates word-of-mouth excitement, helps attracts more golfers and gets golfers to play golf more often. help build business.

The CGCOA aims to enhance the lives of golf course owners by making their businesses more profitable, more efficient, and better managed. They provide exceptional products and services to every type of owner – from the family-owned 9-hole course to the multi-course corporation.

A special thank you to Marc Connerly for giving us the opportunity to speak with the California Golf Course Owner’s Association. Looking forward to being involved with the CGCOA for many years to come.

If you have questions about social media marketing for golf courses, contact me, Zeb Welborn at 909 973 9089 or by email Zeb@WelbornMedia.com

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Zeb Welborn Discusses The Social Golf Course on Golf Talk Live

Posted on March 13, 2014 by Zeb Welborn

Had a blast being interviewed by Ted J. Odorico on Golf Talk Live about my book, The Social Golf Course on March 13, 2014.

Listen to the interview here – http://www.blogtalkradio.com/golftalklive/2014/03/13/mar-13th-2014–coaches-corner-plus-guest-michele-trimarche-zeb-welborn

Golf Talk Live with Ted Odorico

Golf Talk Live happens every Thursday starting at 6pm PST and Ted interviews “some of the best teachers, club makers, and golf industry types around the world.

Ted’s show starts off with an interactive segment between golfer and teacher. It’s an opportunity to talk with some of the best instructors in golf like:

Clint Wright – PGA Teaching Professional at R3 Golf Academy.
Stan Moore – PGA Teaching Professional at BocaRatonGolfLesson.com.
Brian Dobbie – PGA Golf Professional at Montclair Golf Club, New Jersey.

He then transitions to a call in session from 6PM – 7PM CST where golfers can get some great tips from the “Coaches Corner” panel.

Later in the show, Ted interviewed PGA/LPGA Class A Professional – Michele Trimarche . . . And last, but certainly not least, me, Zeb Welborn to discuss the launch of “The Social Golf Course”.

During the interview we discussed The Social Golf Course, a book co-authored by Zeb Welborn of 19th Hole Media and John Hakim of Greenskeeper.org. During the interview I was able to share my thoughts on social media, golf and the golf course industry. Ted had some questions about his social media presence too and I was able to help him out with that a little bit as well.

All in all, I had a blast being on Ted’s Golf Talk Live and would encourage you to take a listen!

Mar. 13th, 2014 – Coaches Corner plus Guest- Michele Trimarche & Zeb Welborn

Ted Odorico

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Zeb Welborn Featured on Golf Life

Posted on February 25, 2014 by Zeb Welborn

Immediately after releasing my book, The Social Golf Course, I connected with Golf Life a website devoted to anything and everything golf.

Golf Life is a national television program that started in the late 90s, Golf Life is seen by 600,000 viewers each month who are watching in some of the 90 million homes we reach across the US.

Golf Life

The article is pretty straight forward with questions about me and The Social Golf Course and my responses to those questions. Thanks to the people at Golf Life for the post on their website.

“Golf Life got the chance to talk with author Zeb Welborn of 19th Hole Media about his new book The Social Golf Course: Increasing Rounds with Social Media that he co-wrote with John Hakim from Greenskeeper.org. The book is a basic introduction to golf course marketing with social media. Let’s learn more from Zeb Welborn.”

Please check out the article from Golf Life on Zeb Welborn, 19th Hole Media and The Social Golf Course.

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The Social Golf Course | Now Available in Amazon

Posted on February 25, 2014 by Zeb Welborn

The Social Golf Course

The Social Golf Course

Download the eBook on Amazon for Free (Tomorrow Only)

John Hakim and I, Zeb Welborn are excited to announce that our new book, The Social Golf Course: Increasing Rounds with Social Media is now available on Amazon.

We are giving the book away for free tomorrow, Wednesday, February 26. To get your free downloadable copy, please click on the link – The Social Golf Course.

The Social Golf Course Tournament at Los Serranos Country Club on March 14, 2014

To promote the book, we are having a hard launch on March 14, 2014. We will be holding a book signing and golf event at Los Serranos Country Club in Chino Hills, CA. If you’re interested in playing in the tournament, it will be $60 which will include a round of golf and a signed copy of our book, The Social Golf Course. You must RSVP to attend this event by contacting Zeb no later than March 1, 2014.

Phone: 909 973 9089
Email: Zeb@WelbornMedia.com

Additional Information on The Social Golf Course

John Hakim was a guest on the Defining Success Podcast on July 22, 2013 when we discussed creating this book for the golf course industry. It’s been a lengthy and rewarding process to create this book to help educate golf courses on how to use social media to reach more customers.

David Kramer, from Los Serranos Country Club wrote the foreword to our book and in the foreword, he wrote, “I’m certain owners and operators of businesses in other industries will find an inspiring introduction to the practical benefits social media can provide for improving your relationship building with your marketplace and patrons.”

A special thank you to my Dad, Larry and my Mom, Annie for helping to edit the book. Your expertise and insights were invaluable. And to my sister, Lacey for designing the cover, formatting the book and assisting in the editing of the book.

Lastly, I’d like to thank you for being involved with us. I encourage you to download the book, rate and review it in Amazon.

Thank you!

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Golf Course Marketing Basics – Website. Email. Facebook.

Posted on February 6, 2014 by Lacey Welborn

Starting or enhancing the online presence for your golf course is important. There are so many different things you can do to market your golf course online. In this post we’ve got the essentials for your golf course’s online marketing efforts. Whether your course is starting from nothing, or you already have these tools set up, this information can help you improve the marketing efforts you are making at your course.

The Golf Course Marketing Basics for your local golf course online presence:

1. Website

You must have an active, up-to-date website where golfers can get all the information they need about your golf course. Having information about your course readily available to golfers is an obvious must. Also on your website, be sure to include a place where golfers can sign-up to your email list. Gaining the email addresses of your golfers is important, it brings us to the second thing you should do to enhance your online presence…

2. Email Newsletter

Through this newsletter you can reach out to the golfers of your course. Reaching out to these golfers and sharing updates to your course, course enhancements, discounts, all kinds of information will make them appreciate your course. It can help you to retain more golfers and convince them to play at your course more often. Rather than offering special discounts through other websites, or tee time booking tools, you will be able to offer them directly to your golfers. And your email newsletter can help you to establish a course personality and build your local golf community. Allow people to sign up for this email newsletter through your website, and in your pro shop.

3. Develop a Facebook Page

Facebook is a wonderful place for your golfers to interact with the course staff and fellow golfers. Set up a profile, fill in all profile info and keep it up to date. Then be consistently active on the page; post daily and respond to all comments. Facebook is fantastic at targeting your target market, set up a Facebook Advertising campaign. You can target golfers within a 50 mile radius of your course. With your Facebook ad you want to get them to LIKE your Facebook Page. You will be bringing new golfers in and exposing them to your course. One LIKE means that particular golfer doesn’t just see your ad once, it means they are connected to your page and will potentially see your course and messages everyday for as long as they like your page.

If you are committed to improving the online presence for your golf course there are several other things you can do, but these three things are essential. If you have questions about how to reach more golfers and get more customers for your golf course, contact Zeb Welborn with 19th Hole Media today. Zeb@WelbornMedia.com

Coming soon, we will have posts expanding on each of these items. Links will be added below.

More on Golf Course Website – Find out what information your website should have, and how you can improve your current website.
More on Golf Course Email Newsletter – Learn how to build your email list, and what kinds of things should be in your email newsletters.
More on Golf Course Facebook Page – Learn more about how you can use Facebook to draw more golfers into your own golf community

What can you do to market your golf course online? There are thousands of ways you can market your golf course online and reach more customers. This video goes over the basics that every golf course should include when developing their online presence to attract more golfers and encourage them to play at your golf course more often.

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Tournament at Western Hills to Kickoff New Pro Golf Tour

Posted on October 23, 2013 by Zeb Welborn

A golf tournament is set to take place on Monday, November 25 at Western Hills Country Club in Chino Hills, CA as a fundraiser to kickoff a new golf tour for professionals. The new golf tour hopes to be able to give more money in prizes and charge less for entree fees.

They are looking to get 12 foursomes for the event and the cost is $160 per player, which includes a BBQ Lunch and prizes.

The event is being held by some great people who are working tirelessly to build a professional golf tour that offers enough prize money and value that golfers will continue to improve their game at the professional level.

As someone who is looking to promote and grow the game of golf, I know these individuals have their heads and hearts in the right place and are looking to make a difference to help grow and promote the game we all love.

If you love golf and want to see the game grow, I strongly encourage you to enter this golf tournament at Western Hills Country Club in Chino Hills, CA.

If you’re interested in entering this tournament or would like more information about it, please contact me, Zeb Welborn at 909 973 9089 or by email Zeb@WelbornMedia.com and I’ll get you in touch with the tournament organizers.

Golf Tournament at Western Hills Country Club

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California Golf Course Owner’s Association (CGCOA) Presentation on Social Media

Posted on October 23, 2013 by Zeb Welborn

The California Golf Course Owner’s Association (CGCOA) invited John Hakim, owner of Greenskeeper.org and myself, Zeb Welborn to speak to their members about the importance of social media on October 23, 2013.

California Golf Course Owner’s Association CGCOA

During the presentation we discussed the importance of social media and the impact it’s having on our economy and our golf courses. We also gave a lot of practical examples on how to use social media effectively at the local golf course level.

We had a lot of great feedback from our webinar and were asked to come back to present again at another date in the future.

The California Golf Course Owner’s Association (CGCOA) is dedicated to the stimulation of market growth for California’s golf course industry. They promote collaborative advertising and promotional advertising programs encouraging more rounds of golf throughout California.

John Hakim and I love sharing our knowledge and expertise with the golf course industry. If you’re in the golf course industry and you have questions regarding social media, contact me.

Zeb Welborn

Zeb@WelbornMedia.com

(909) 973 – 9089

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Team 19th Hole Media Wins Bunkers Paradise Charity Golf Tournament

Posted on October 16, 2013 by Zeb Welborn

Team 19th Hole Media, comprised of Gary Christman, Kenny Donovan, Mike Quiroz and myself, Zeb Welborn won the first ever Bunkers Paradise Charity Golf Tournament for the Special Olympics of Southern California on Sunday, October 13.

Team 19th Hole Media

Roughly 50 golfers competed in the event held at San Dimas Canyon Golf Course. The event started at 1pm and ended at dusk with the raffling off of some great golf prizes for the golfers that attended.

Our group was the first to tee off and had someone in our group poised to win all of the closest to the pin and long drive contests, but none of us won. We did; however, shoot a 14-under par 58 to tie for the low score.

The round was filled with great drives by Mike Quiroz, great approach shots by Kenny Donovan, a great short game from Gary Christman and I helped out a little bit to fill in the gaps. It also helped that we all made a lot of long putts.

We couldn’t be happier to have entered the contest and had such a great time, with a great group of golfers for a great cause.

I have known the tournament organizer and Editor-in-Chief at Bunkers Paradise, Ken Lee, for some time now. Ken introduced me to Kate Hughes, who also competed and Gary Lee, who owns Lakers Nation and Bunkers Paradise.

I’d also like to say thanks to San Dimas Canyon Golf Course. Ken and I became acquainted through Twitter and when I signed on to manage social media at San Dimas Canyon Golf Course, Ken wanted to make the course the home course for Bunkers Paradise to which General Manager Trip Stevens agreed. Just a few months afterwards, Bunkers Paradise was holding their first ever golf tournament bringing 50 golfers to the course.

Thank you San Dimas Canyon Golf Course and Trip Stevens for working with me and Bunkers Paradise to help get this tournament off the ground and thank you Bunkers Paradise for choosing San Dimas Canyon Golf Course to host your tournament!

: Team 19th Hole Media

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Social Media Golf Marketing Outperforms Newspapers and Golf Magazines

Posted on July 5, 2013 by Zeb Welborn

As the golf industry has declined so have the budgets of golf courses trying to reach new customers. It’s an endless downward cycle resulting in fewer rounds being played at golf courses and fewer people taking up the game. Social media golf marketing outperforms newspapers and golf magazines in reaching more golfers, in targeting golfers and in engaging golfers more often.

Golf has been slow to react to the wave of new technology that other industries have been jumping on. Social media is one area in particular where golf courses at the local level are lacking which is failing to encourage new golfers to take up and play the game because they can get more added value from other, more socially active activities.

To grow golf, it is essential to continue to promote the game at the local level. Golf courses in every community should be working hard to encourage the members of their community to take up golf. As people who love the game it should be our duty to share the love we have with the game with so many others.

But, it needs to be affordable, it needs to be easy, and it needs to have an impact. Social media outperforms magazine and newspaper marketing in every imaginable category and the more time invested into a social media golf marketing campaign, the more impact your golf course will have on golfers.

Lets compare:

A local daily newspaper has a circulation of 119,000 people. The cost for a 3 x 5 ad is $340. To have your ad show up every day you would be $2,380 per week. The cost per thousand impressions is $2.86.

It does not target your market
There is no opportunity for follow up
Circulations are declining

A local golf magazine has a circulation of 50,000 people. The cost for an ad is $1,700. The magazine goes out once a month. The cost per thousand impressions is $13.60.

Targets golfers, some within your geographical region and some outside of your geographical region
There is no opportunity for follow up
Circulations are declining

19th Hole Media (Welborn Media) worked with a local golf course in Southern California for 18 months. At the end of our tenure we were reaching 77,136 people every week. We were being paid less than $250 per week. We were posting daily to their Facebook and Twitter pages and created blog posts and videos at sporadic intervals. The cost per thousand impressions was $0.88.

Targeted golfers within 50 miles of the golf course
Connections can last a lifetime
Number of impressions increases at a constant rate

Social Media Golf Marketing is better than golf magazine ads or newspaper ads. Welborn Social Media 19th Hole Media

Golf Magazine vs. Newspaper vs. Welborn Social Media (19th Hole Media)

In a side by side comparison of the advantages of social media marketing versus any other form of marketing, 19th Hole Media blows them out of the water. We reach more golfers, we cost less and we reach your golfers more often.

Let us show you what a social media golf marketing campaign can do for your golf course. Contact Zeb Welborn today at Zeb@WelbornMedia.com to schedule a free consultation for your golf course.

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Building an Online Golfing Community

Posted on April 9, 2013 by Zeb Welborn

We met Ken Lee from Bunkers Paradise while we were managing the Twitter account for Los Serranos Country Club in 2012. Ken is helping to build an online golfing community at Bunkers Paradise to help promote the game of golf and encourage more golfers to take up the game.

At the time, Bunkers Paradise had just begun to develop its online following and had really just started utilizing social media. Today, Bunkers Paradise is now getting recognized by almost every single major golf company. Everyone is interested in having the Editor in Chief of Bunkers Paradise try out there products and share their findings with their following.

In the following interview with Ken Lee, we learn how he was able to build a strong golfing community and how he’s used that to reach more golfers and generate value for his organization. By building and managing his following online Ken Lee has created a resource where golfers feel comfortable connecting with one another and sharing their ideas and opinions. And, as a business, Bunkers Paradise has prospered.

The previous interview was taken from the Defining Success Podcast, managed by myself and is devoted towards changing the way we view success. The podcast features interviews from people who love what they do, are good at it and are using their skills to help others.

We can help you build an online golfing community at your local golf course. Ken Lee discusses the importance of quality over quantity and we couldn’t agree more. We can help your golf course reach more customers, encourage golfers to play more rounds and generate more sales for your golf course. If you’d like to find out more about what we do or how we’ve been able to help golf courses across Southern California, please contact Zeb Welborn by email at Zeb@WelbornMedia.com or by phone at (909) 973 – 9089.

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