Zeb Welborn to Speak at the Crittenden Golf Conference in Phoenix, AZ on The Social Golf Course

Posted on September 22, 2014 by Zeb Welborn

Earlier this year, it was announced that I was going to be the moderator for a panel discussion on our book, The Social Golf Course, at the Crittenden Golf Conference on October 2 from 3:30pm to 4:30pm.

We will be discussing:

Old Marketing Tactics vs. New Marketing Tactics
How Social Media Increases Revenue
Content Creation: How to Create a Compelling and Engaging Social Presence
How to Think Socially

It was an honor to be selected as a presenter for one of the largest golf conferences in the United States and I was even more honored once I was able to select the panelists for our discussion.

Zeb Welborn to speak with Amy Spittle, John Hakim, and Jodi Shaver on The Social Golf Course at the Crittenden Golf Conference in Phoenix, AZ

Crittenden Golf Conference: The Social Golf Course

John Hakim is the owner of Greenskeeper.org, a golf social network of 60,000+ members that has been in existence for over 10 years. Greenskeeper.org has been working directly with golf courses for over 8 years providing online media advertising and social media consulting. John has presented to the National Golf Course Owners Association and California Golf Course Owners Association. Greenskeeper.org currently works with over 30 golf course clients and is very well respected in the golf course industry. John is the community manager of the Greenskeeper.org and has a thorough understanding of other social media platforms. John brings a unique understanding and working knowledge of how golfers engage each other and golf courses online.

Amy Spittle joined KemperSports in 2006 and has over 15 years of sales and marketing experience. Ms. Spittle demonstrates high-caliber leadership experience in all aspects of the sales and marketing process with concentrations in competitive analysis, brand positioning, special events planning and business development. For KemperSports, she has lead the development and execution of many successful, high-impact business plans with a creative, visionary approach that have produced high-growth revenue and market share results. She is characterized for her motivation of teams to achieve peak performance, discern competitive markets and meet aggressive business objectives. Prior to joining KemperSports, Amy worked in the resort and hospitality industry with both Troon Golf and OB Sports Management serving as a Director of Sales and Marketing where she was instrumental in the successful leisure sales, tournament outing sales, website development and overall revenue growth at the property level.

Jodi Shaver is the Assistant Marketing Manager at Desert Willow Golf Course. Desert Willow Golf Resort located in Palm Desert, California, just minutes away from Palm Springs, offers two of the Coachella Valley’s best plays. Test your skills against the natural hazards and myriad water features of the challenging Firecliff Course or play a smoother, more relaxing round on the magnificent Mountain View Course. Thank you John, Amy, and Jodi for agreeing to be in our panel discussion. I’m really looking forward to speaking with you.

The Crittenden Golf Conference takes place October 1-3 at the Pointe Hilton Tapatio Cliffs Resort. Register today to join hundreds of top golf industry executives at this exclusive event.

The Crittenden Golf Conference (formerly the Golf Inc. Conference) is a three day event for professionals in the golf industry. This event includes 9 hours of educational sessions facilitated by the industry’s leading executives and designed to aid in the growth of your business. Attendance to this event will supply you with up to date, topical, and exciting information on a wide range of material; as well as provide the opportunity to network at several organized events with hundreds of other professionals in the field.

Crittenden creates a bridge of information between the Golf industry and its professionals. Over the past 25 years, we have established a recognized platform where business professionals are given the necessary tools to build their company and succeed in today’s ever changing golf world. We encourage you to explore the numerous benefits of participating in this highly rewarding conference.

Want to see how your social media presence stacks up against the competition?

Download our free Social Media Scorecard which will help you determine how good your online presence is.

Social Media Scorecard

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Zeb Welborn on Danielle Tucker’s The Golf Club Radio Show

Posted on May 31, 2014 by Zeb Welborn

Danielle Tucker’s The Golf Club Radio Show ^® broadcasts state-wide talking to Hawaii’s Golf Pros and golfers across America. Danielle interviews sports shrinks, authors, mental coaches and PGA broadcasters.

Danielle Tucker

During the interview, Danielle and Zeb chat about The Social Golf Course and its implications for the golf course industry. We discussed Facebook, Twitter, Instagram and how a golf course can become a social golf course. If you’re interested in listening to the episode you can find it here – Zeb Welborn’s interview with Danielle Tucker . . . Zeb’s interview comes on around the 48 minute mark.

For more about The Social Golf Course, please visit The Social Golf Course website where you can engage in the discussion on what it would take for a golf course to become a social golf course.

In this episode, Danielle interviews Tony Dear, a golf writer from England living in the United States; Michael Patrick Shiels from Michigan’s The Big Show host, aka The Golf Club Travel Guru Extraordinaire; John Hopkins, a golf writer for Global Golf Post for 35 years at The Times and the author of Fore!; Ken Barley, the owner of PhotoBallMarker.com; Bill Fiedler, an account executive from Buffalo Communications; and of course, Zeb Welborn, owner of Welborn Media, host of the Defining Success Podcast, Author of The Social Golf Course, Entrepreneur, Golfer and Educator.

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Zeb Welborn & John Hakim Present at KemperSports Regional Meeting

Posted on May 29, 2014 by Zeb Welborn

Amy Spittle, Regional Sales and Marketing Director at KemperSports Golf Course & Hospitality Management invited John Hakim from Greenskeeper.org and Zeb Welborn from 19th Hole Media were invited to present at the KemperSports Regional Meeting held at Desert Willow Golf Resort.

Zeb Welborn, Amy Spittle, Nichole Tudor Nelson and John Hakim at the KemperSports Regional Golf Meeting at Desert Willow Golf Resort in Palm Springs, California.

The Social Golf Course

In our presentation we discussed our book, The Social Golf Course and its implications for the golf course industry. We shared ideas on how employees can take part in the social media strategy at a golf course, how to use Facebook and Twitter, how to evaluate the ROI of social media, how to increase followers and a brief Q&A session.

KemperSports has an award-winning portfolio that includes nationally-ranked courses and tournament venues. They work to develop and manage a broad range of private clubs, golf resorts, public golf courses and municipal golf courses. They have expanded their management expertise to include conference centers, lodging operations and recreational facilities.

KemperSports continues to be a family-owned business with over 5,500 employees. They’re based in Northbrook, Illinois and operate regional offices in Northern California, Southern California, Dallas, South Florida and Maryland.

The KemperSports Regional Meeting presentation went extremely well and we’re so grateful that Amy gave John and Zeb the opportunity to speak to golf course owners, golf course operators, golf course general managers and golf course marketing directors on the importance of social media. If you’d like John or Zeb to speak at your event, please email Zeb Welborn at Zeb@WelbornMedia.com

Thanks again Amy!

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Social Media in Scottish Golf Travel on The Scottish Golf Podcast

Posted on April 25, 2014 by Zeb Welborn

Ruairidh Macdonald, the host of The Scottish Golf Podcast interviewed me about my book, The Social Golf Course. Listen to the episode titled, Social Media in Scottish Golf Travel, by clicking on the link.

During the interview we talk about my Scottish heritage and how I’ve been able to help golf courses reach more customers and get golfers to play more often using social media.

Scottish Golf Podcast

The Scottish Golf Podcast launched to enhance the travelling golfers understanding of the Scottish golf scene. For too long, the traveling golfer been puzzled by what awaits them on this golf course infested isle. The podcast hopes to unearth the gems of Scotland while showcasing the great variation of golf courses, hotels and activities this great country has to offer. Make the trip to Scotland the most fulfilling you can at any budget and experience all that Scotland has to offer.

The Scottish Golf Podcast aims to:

Showcase Scotland as truly the best golf destination by covering a wide spectrum of activities that the country has to offer golfers

We want to distribute revenue generated through golf tourism throughout Scotland and away from the statistic ’75% of revenue, created by 25% of courses’

Create a better experience for you the inbound travelling golfer and create a platform where golfers can share great Scottish Golf experiences

I had a fantastic time chatting with Ruairidh and hope one day to get the chance to play at the home of golf. If I do, I’ll definitely be hitting up my good friend, Ruairidh.

Listen to my interview with Ruiaridh Macdonald on the Scottish Golf Podcast.

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Friday Foursome with Zeb Welborn from The Social Golf Course

Posted on April 18, 2014 by Zeb Welborn

Immediately following the launch of our book, The Social Golf Course, John Hakim and I headed to Phoenix to meet with Troon Golf, a golf management company located in Phoenix, Arizona. I had been communicating with Ricky Potts through his Google+ Golf Community and randomly, John Hakim scheduled an appointment with Troon Golf and Ricky Potts was in attendance.

We hit it off immediately, sharing ideas about social media, golf and it was a great experience along with a great lunch.

We connected further in conversations on Google+, LinkedIn, Facebook and Twitter until a last-minute dropout on his schedule put me on his show, Friday Foursome which he co-hosts with Jason Boslow and Les Bailey.

It was so much fun talking with Ricky, Jason and Les about my book, The Social Golf Course and we had such a great time chatting that Ricky plans on having both John Hakim and I back at a later date for another Friday Foursome.

During the interview I chat about our book, the future of social media and even answered some random, rapid-fire questions about myself, golf and other random bits of information. Loved the light-hearted tone of the interview and like I said, I had a blast.

A big thanks to Ricky Potts, Troon Golf, Jason Boslow, and Les Bailey for the opportunity to share my book and introduce myself to the Google+ Golf Community.

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California Golf Course Owner’s Association Presentation on The Social Golf Course

Posted on April 10, 2014 by Zeb Welborn

John Hakim from Greenskeeper.org and I presented a webinar to the California Golf Course Owner’s Association (CGCOA) on April 10, 2014.

The webinar focused on our book, The Social Golf Course and highlighted social media and how to use it effectively at the local golf course level. The webinar was the largest webinar the CGCOA has put on and we had a fantastic time sharing our knowledge of social media and golf with the CGCOA members.

California Golf Course Owner’s Association

The Social Golf Course: Increasing Rounds with Social Media is an introduction to golf course marketing with social media. Social media is not just a marketing and sales tool. It creates word-of-mouth excitement, helps attracts more golfers and gets golfers to play golf more often. help build business.

The CGCOA aims to enhance the lives of golf course owners by making their businesses more profitable, more efficient, and better managed. They provide exceptional products and services to every type of owner – from the family-owned 9-hole course to the multi-course corporation.

A special thank you to Marc Connerly for giving us the opportunity to speak with the California Golf Course Owner’s Association. Looking forward to being involved with the CGCOA for many years to come.

If you have questions about social media marketing for golf courses, contact me, Zeb Welborn at 909 973 9089 or by email Zeb@WelbornMedia.com

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Zeb Welborn Discusses The Social Golf Course on Golf Talk Live

Posted on March 13, 2014 by Zeb Welborn

Had a blast being interviewed by Ted J. Odorico on Golf Talk Live about my book, The Social Golf Course on March 13, 2014.

Listen to the interview here – http://www.blogtalkradio.com/golftalklive/2014/03/13/mar-13th-2014–coaches-corner-plus-guest-michele-trimarche-zeb-welborn

Golf Talk Live with Ted Odorico

Golf Talk Live happens every Thursday starting at 6pm PST and Ted interviews “some of the best teachers, club makers, and golf industry types around the world.

Ted’s show starts off with an interactive segment between golfer and teacher. It’s an opportunity to talk with some of the best instructors in golf like:

Clint Wright – PGA Teaching Professional at R3 Golf Academy.
Stan Moore – PGA Teaching Professional at BocaRatonGolfLesson.com.
Brian Dobbie – PGA Golf Professional at Montclair Golf Club, New Jersey.

He then transitions to a call in session from 6PM – 7PM CST where golfers can get some great tips from the “Coaches Corner” panel.

Later in the show, Ted interviewed PGA/LPGA Class A Professional – Michele Trimarche . . . And last, but certainly not least, me, Zeb Welborn to discuss the launch of “The Social Golf Course”.

During the interview we discussed The Social Golf Course, a book co-authored by Zeb Welborn of 19th Hole Media and John Hakim of Greenskeeper.org. During the interview I was able to share my thoughts on social media, golf and the golf course industry. Ted had some questions about his social media presence too and I was able to help him out with that a little bit as well.

All in all, I had a blast being on Ted’s Golf Talk Live and would encourage you to take a listen!

Mar. 13th, 2014 – Coaches Corner plus Guest- Michele Trimarche & Zeb Welborn

Ted Odorico

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Zeb Welborn Featured on Golf Life

Posted on February 25, 2014 by Zeb Welborn

Immediately after releasing my book, The Social Golf Course, I connected with Golf Life a website devoted to anything and everything golf.

Golf Life is a national television program that started in the late 90s, Golf Life is seen by 600,000 viewers each month who are watching in some of the 90 million homes we reach across the US.

Golf Life

The article is pretty straight forward with questions about me and The Social Golf Course and my responses to those questions. Thanks to the people at Golf Life for the post on their website.

“Golf Life got the chance to talk with author Zeb Welborn of 19th Hole Media about his new book The Social Golf Course: Increasing Rounds with Social Media that he co-wrote with John Hakim from Greenskeeper.org. The book is a basic introduction to golf course marketing with social media. Let’s learn more from Zeb Welborn.”

Please check out the article from Golf Life on Zeb Welborn, 19th Hole Media and The Social Golf Course.

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The Social Golf Course | Now Available in Amazon

Posted on February 25, 2014 by Zeb Welborn

The Social Golf Course

The Social Golf Course

Download the eBook on Amazon for Free (Tomorrow Only)

John Hakim and I, Zeb Welborn are excited to announce that our new book, The Social Golf Course: Increasing Rounds with Social Media is now available on Amazon.

We are giving the book away for free tomorrow, Wednesday, February 26. To get your free downloadable copy, please click on the link – The Social Golf Course.

The Social Golf Course Tournament at Los Serranos Country Club on March 14, 2014

To promote the book, we are having a hard launch on March 14, 2014. We will be holding a book signing and golf event at Los Serranos Country Club in Chino Hills, CA. If you’re interested in playing in the tournament, it will be $60 which will include a round of golf and a signed copy of our book, The Social Golf Course. You must RSVP to attend this event by contacting Zeb no later than March 1, 2014.

Phone: 909 973 9089
Email: Zeb@WelbornMedia.com

Additional Information on The Social Golf Course

John Hakim was a guest on the Defining Success Podcast on July 22, 2013 when we discussed creating this book for the golf course industry. It’s been a lengthy and rewarding process to create this book to help educate golf courses on how to use social media to reach more customers.

David Kramer, from Los Serranos Country Club wrote the foreword to our book and in the foreword, he wrote, “I’m certain owners and operators of businesses in other industries will find an inspiring introduction to the practical benefits social media can provide for improving your relationship building with your marketplace and patrons.”

A special thank you to my Dad, Larry and my Mom, Annie for helping to edit the book. Your expertise and insights were invaluable. And to my sister, Lacey for designing the cover, formatting the book and assisting in the editing of the book.

Lastly, I’d like to thank you for being involved with us. I encourage you to download the book, rate and review it in Amazon.

Thank you!

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