California Golf Course Owner’s Association Presentation on The Social Golf Course

Posted on April 10, 2014 by Zeb Welborn

John Hakim from Greenskeeper.org and I presented a webinar to the California Golf Course Owner’s Association (CGCOA) on April 10, 2014.

The webinar focused on our book, The Social Golf Course and highlighted social media and how to use it effectively at the local golf course level. The webinar was the largest webinar the CGCOA has put on and we had a fantastic time sharing our knowledge of social media and golf with the CGCOA members.

California Golf Course Owner’s Association

The Social Golf Course: Increasing Rounds with Social Media is an introduction to golf course marketing with social media. Social media is not just a marketing and sales tool. It creates word-of-mouth excitement, helps attracts more golfers and gets golfers to play golf more often. help build business.

The CGCOA aims to enhance the lives of golf course owners by making their businesses more profitable, more efficient, and better managed. They provide exceptional products and services to every type of owner – from the family-owned 9-hole course to the multi-course corporation.

A special thank you to Marc Connerly for giving us the opportunity to speak with the California Golf Course Owner’s Association. Looking forward to being involved with the CGCOA for many years to come.

If you have questions about social media marketing for golf courses, contact me, Zeb Welborn at 909 973 9089 or by email Zeb@WelbornMedia.com

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Zeb Welborn Discusses The Social Golf Course on Golf Talk Live

Posted on March 13, 2014 by Zeb Welborn

Had a blast being interviewed by Ted J. Odorico on Golf Talk Live about my book, The Social Golf Course on March 13, 2014.

Listen to the interview here – http://www.blogtalkradio.com/golftalklive/2014/03/13/mar-13th-2014–coaches-corner-plus-guest-michele-trimarche-zeb-welborn

Golf Talk Live with Ted Odorico

Golf Talk Live happens every Thursday starting at 6pm PST and Ted interviews “some of the best teachers, club makers, and golf industry types around the world.

Ted’s show starts off with an interactive segment between golfer and teacher. It’s an opportunity to talk with some of the best instructors in golf like:

Clint Wright – PGA Teaching Professional at R3 Golf Academy.
Stan Moore – PGA Teaching Professional at BocaRatonGolfLesson.com.
Brian Dobbie – PGA Golf Professional at Montclair Golf Club, New Jersey.

He then transitions to a call in session from 6PM – 7PM CST where golfers can get some great tips from the “Coaches Corner” panel.

Later in the show, Ted interviewed PGA/LPGA Class A Professional – Michele Trimarche . . . And last, but certainly not least, me, Zeb Welborn to discuss the launch of “The Social Golf Course”.

During the interview we discussed The Social Golf Course, a book co-authored by Zeb Welborn of 19th Hole Media and John Hakim of Greenskeeper.org. During the interview I was able to share my thoughts on social media, golf and the golf course industry. Ted had some questions about his social media presence too and I was able to help him out with that a little bit as well.

All in all, I had a blast being on Ted’s Golf Talk Live and would encourage you to take a listen!

Mar. 13th, 2014 – Coaches Corner plus Guest- Michele Trimarche & Zeb Welborn

Ted Odorico

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Zeb Welborn Featured on Golf Life

Posted on February 25, 2014 by Zeb Welborn

Immediately after releasing my book, The Social Golf Course, I connected with Golf Life a website devoted to anything and everything golf.

Golf Life is a national television program that started in the late 90s, Golf Life is seen by 600,000 viewers each month who are watching in some of the 90 million homes we reach across the US.

Golf Life

The article is pretty straight forward with questions about me and The Social Golf Course and my responses to those questions. Thanks to the people at Golf Life for the post on their website.

“Golf Life got the chance to talk with author Zeb Welborn of 19th Hole Media about his new book The Social Golf Course: Increasing Rounds with Social Media that he co-wrote with John Hakim from Greenskeeper.org. The book is a basic introduction to golf course marketing with social media. Let’s learn more from Zeb Welborn.”

Please check out the article from Golf Life on Zeb Welborn, 19th Hole Media and The Social Golf Course.

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The Social Golf Course | Now Available in Amazon

Posted on February 25, 2014 by Zeb Welborn

The Social Golf Course

The Social Golf Course

Download the eBook on Amazon for Free (Tomorrow Only)

John Hakim and I, Zeb Welborn are excited to announce that our new book, The Social Golf Course: Increasing Rounds with Social Media is now available on Amazon.

We are giving the book away for free tomorrow, Wednesday, February 26. To get your free downloadable copy, please click on the link – The Social Golf Course.

The Social Golf Course Tournament at Los Serranos Country Club on March 14, 2014

To promote the book, we are having a hard launch on March 14, 2014. We will be holding a book signing and golf event at Los Serranos Country Club in Chino Hills, CA. If you’re interested in playing in the tournament, it will be $60 which will include a round of golf and a signed copy of our book, The Social Golf Course. You must RSVP to attend this event by contacting Zeb no later than March 1, 2014.

Phone: 909 973 9089
Email: Zeb@WelbornMedia.com

Additional Information on The Social Golf Course

John Hakim was a guest on the Defining Success Podcast on July 22, 2013 when we discussed creating this book for the golf course industry. It’s been a lengthy and rewarding process to create this book to help educate golf courses on how to use social media to reach more customers.

David Kramer, from Los Serranos Country Club wrote the foreword to our book and in the foreword, he wrote, “I’m certain owners and operators of businesses in other industries will find an inspiring introduction to the practical benefits social media can provide for improving your relationship building with your marketplace and patrons.”

A special thank you to my Dad, Larry and my Mom, Annie for helping to edit the book. Your expertise and insights were invaluable. And to my sister, Lacey for designing the cover, formatting the book and assisting in the editing of the book.

Lastly, I’d like to thank you for being involved with us. I encourage you to download the book, rate and review it in Amazon.

Thank you!

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How Do We Get More Younger Golfers Playing Golf?

Posted on November 18, 2013 by Zeb Welborn

How do we get more younger golfers playing golf?

One of the biggest reasons why the golf industry has been struggling in current years is because we’ve become complacent and lacked innovation. Our times have changed over the past couple of decades and the golf industry, as a whole, has been slow to adapt.

Junior golfers are an important component toward growing the game. As older golfers leave the sport, we need to be inspiring more younger golfers to take up the game to fill in the gaps. In order to do this we need to communicate with a younger generation . . . the way they prefer to communicate.

Traditional media like magazines, newspapers and television ads are not viable options in todays internet and social media age. Young people are using platforms like Facebook, Twitter, Instagram, Vine, YouTube videos and a variety of other to connect and communicate with one another. They are also using those mediums to connect with their passions.

We are not giving young golfers the opportunity to connect with local golf courses and people in the golf community because, for the most part, local golf courses are not socially active online.

We’re missing out on the biggest opportunity of our time and are giving it up to other recreational sports and activities that are seizing this opportunity. If we are to grow golf, we need to connect with younger golfers and speak their language using social media.

At 19th Hole Media, we’re helping to get the word out about social media and the impact it can have on the future of the golf course industry. Please contact us to learn more about how we can get younger golfers playing at your golf course . . . Or, just to connect with us!

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Tournament at Western Hills to Kickoff New Pro Golf Tour

Posted on October 23, 2013 by Zeb Welborn

A golf tournament is set to take place on Monday, November 25 at Western Hills Country Club in Chino Hills, CA as a fundraiser to kickoff a new golf tour for professionals. The new golf tour hopes to be able to give more money in prizes and charge less for entree fees.

They are looking to get 12 foursomes for the event and the cost is $160 per player, which includes a BBQ Lunch and prizes.

The event is being held by some great people who are working tirelessly to build a professional golf tour that offers enough prize money and value that golfers will continue to improve their game at the professional level.

As someone who is looking to promote and grow the game of golf, I know these individuals have their heads and hearts in the right place and are looking to make a difference to help grow and promote the game we all love.

If you love golf and want to see the game grow, I strongly encourage you to enter this golf tournament at Western Hills Country Club in Chino Hills, CA.

If you’re interested in entering this tournament or would like more information about it, please contact me, Zeb Welborn at 909 973 9089 or by email Zeb@WelbornMedia.com and I’ll get you in touch with the tournament organizers.

Golf Tournament at Western Hills Country Club

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California Golf Course Owner’s Association (CGCOA) Presentation on Social Media

Posted on October 23, 2013 by Zeb Welborn

The California Golf Course Owner’s Association (CGCOA) invited John Hakim, owner of Greenskeeper.org and myself, Zeb Welborn to speak to their members about the importance of social media on October 23, 2013.

California Golf Course Owner’s Association CGCOA

During the presentation we discussed the importance of social media and the impact it’s having on our economy and our golf courses. We also gave a lot of practical examples on how to use social media effectively at the local golf course level.

We had a lot of great feedback from our webinar and were asked to come back to present again at another date in the future.

The California Golf Course Owner’s Association (CGCOA) is dedicated to the stimulation of market growth for California’s golf course industry. They promote collaborative advertising and promotional advertising programs encouraging more rounds of golf throughout California.

John Hakim and I love sharing our knowledge and expertise with the golf course industry. If you’re in the golf course industry and you have questions regarding social media, contact me.

Zeb Welborn

Zeb@WelbornMedia.com

(909) 973 – 9089

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Team 19th Hole Media Wins Bunkers Paradise Charity Golf Tournament

Posted on October 16, 2013 by Zeb Welborn

Team 19th Hole Media, comprised of Gary Christman, Kenny Donovan, Mike Quiroz and myself, Zeb Welborn won the first ever Bunkers Paradise Charity Golf Tournament for the Special Olympics of Southern California on Sunday, October 13.

Team 19th Hole Media

Roughly 50 golfers competed in the event held at San Dimas Canyon Golf Course. The event started at 1pm and ended at dusk with the raffling off of some great golf prizes for the golfers that attended.

Our group was the first to tee off and had someone in our group poised to win all of the closest to the pin and long drive contests, but none of us won. We did; however, shoot a 14-under par 58 to tie for the low score.

The round was filled with great drives by Mike Quiroz, great approach shots by Kenny Donovan, a great short game from Gary Christman and I helped out a little bit to fill in the gaps. It also helped that we all made a lot of long putts.

We couldn’t be happier to have entered the contest and had such a great time, with a great group of golfers for a great cause.

I have known the tournament organizer and Editor-in-Chief at Bunkers Paradise, Ken Lee, for some time now. Ken introduced me to Kate Hughes, who also competed and Gary Lee, who owns Lakers Nation and Bunkers Paradise.

I’d also like to say thanks to San Dimas Canyon Golf Course. Ken and I became acquainted through Twitter and when I signed on to manage social media at San Dimas Canyon Golf Course, Ken wanted to make the course the home course for Bunkers Paradise to which General Manager Trip Stevens agreed. Just a few months afterwards, Bunkers Paradise was holding their first ever golf tournament bringing 50 golfers to the course.

Thank you San Dimas Canyon Golf Course and Trip Stevens for working with me and Bunkers Paradise to help get this tournament off the ground and thank you Bunkers Paradise for choosing San Dimas Canyon Golf Course to host your tournament!

: Team 19th Hole Media

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New Marketing Methods for Golf Courses

Posted on October 7, 2013 by Zeb Welborn

The Golf Course industry as a whole is way behind the curve when it comes to promoting the game and encouraging others to play it. As a community, we need to work together to help grow the sport and encourage others to take up the game. We have developed new marketing methods designed to help grow golf by implementing social media policies at local golf courses across the country.

Social media, in particular, Facebook can have a substantial impact on the growth of the game at the local level. Local golf courses need to create a buzz and excitement around the events that are happening at their golf course.

If more golf courses can encourage more golfers in their local areas to take up golf, the golf industry will thrive for decades to come. If we continue to market and promote the game like we have in the past, we will be killing the game we all love so much.

Other recreational sports are using Facebook, Twitter and other social media platforms much more effectively than other sports and the golf industry is missing out on opportunities left and right.

Contact us to learn more about how we can help your golf course reach more customers and reach more customers more effectively than other traditional forms of advertising – email me at Zeb@WelbornMedia.com.

I’d also love to hear your thoughts on the video we created for 19th Hole Media – New Marketing Methods for Golf Courses. Please visit our Facebook page to leave your comments for us to see how we can improve our presentation for future videos.

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19th Hole Media Social Media Clients

Posted on September 17, 2013 by Zeb Welborn

We feel very fortunate to work for our golf course clients in Southern California and Greenskeeper.org. We love managing their social media presence and have built strong, long-lasting communities at our courses. More golfers are being exposed to these golfers courses and playing them more often.

Personally, I’d like to take some time to acknowledge those golf courses on our blog in the hopes that you golfers out there will be able to make your way to them sometime in the near future.

San Dimas Canyon Golf Course is located in the foothills of the San Gabriel Mountains and offers a unique experience for the golfers in the Los Angeles area—a true “get away from it all” experience. The 6,400-yard, par 72 course runs along the base of the San Gabriels among the native California oak and other natural vegetation. San Dimas Canyon Golf Course was previously awarded “Best Course for the Dollar” in all of LA County by Greenskeeper.org and the banquet facilities won the Bride’s Choice Award by WeddingWire.com in 2010 and 2011.

Arroyo Trabuco Golf Club is a public-access daily fee facility featuring an 18-hole championship-length golf course designed by PGA Tour professional Tom Lehman and well-respected local golf course architect, Casey O’Callaghan. Set amidst Trabuco Creek and The Reserve at Rancho Mission Viejo, the 240-acre Arroyo Trabuco Golf Club provides an unforgettable golf experience on par with South Orange County’s finest high-end clubs. Conveniently located off Avery Parkway, Arroyo Trabuco offers unparalleled value in a pristine, park-like setting.

Greenskeeper.org is a free online community, golf social network, providing golf course reviews, aeration alerts, overseeding schedules, photos, specials, tee times, score tracking, outings, product reviews, and more.

We really are grateful that we get to work for such amazing organizations in the golf industry and, using social media, are exposing each of these businesses to more golfers and encouraging their golfers to play more often. If you’re in Southern California, we strongly recommend visiting San Dimas Canyon Golf Course and Arroyo Trabuco Golf Club. And, if you’ve never heard of Greenskeeper.org you need to check them out.

If you have any questions about how we can help use social media at your golf course or your golf-related business, don’t hesitate to contact us – Zeb@WelbornMedia.com or (909) 973 – 9089.

: Arroyo Trabuco Golf Club

: San Dimas Canyon Golf Course

: Greenskeeper.org

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