Savvy golf marketers are taking advantage of resources, new and old. Social media, research and technology have forever changed how these movers and shakers promote golf, for the better.

Golf Inc. identified the people who are pushing the envelope the most and introducing new marketing opportunities. Our 10 movers and shakers are using a variety of marketing means.

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Zeb Welborn President, Welborn Media, 19th Hole Media

Golf is in his blood. His great-grandfather, William Sime, a 19th century Scottish club maker, came to America with one possession: a letter of recommendation from James Braid, the famous golf champion and course architect.

Last year, he co-wrote “The Social Golf Course,” which outlines ways for courses and clubs to effectively promote their course through online channels.

“We titled it that because traditional golf courses relied on traditional methods of getting the word out, which has changed,” Welborn said. “In order to become a social golf course, it’s not just through social media. It’s about thinking socially.”

“Capture a photo of the guy who got a hole-in-one or the charity tournament,” he said. “Sharing those moments will help build a strong collaborative community supported around golf.’ GI

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