GolfBoard Foursome at Indian Wells Golf Resort

GolfBoard and Social Media: How To Surf Your Way to Sales And Marketing Success

GolfBoard is not only a perfect vehicle for golf, it’s an ideal vehicle for social media.

If you want to know exactly what photos and videos you need to take to execute a successful GolfBoard social media strategy read this post, then DOWNLOAD the free document: The 8 Photos/Videos You MUST Have To Promote GolfBoard On Social Media

Want to know what drives millennials to take action? Create a compelling, new and social golf experience.

Top Golf is a perfect example of this phenomenon. It’s new, socially engaging and unique. You can create opportunities to be a destination golf course by bringing something new to your golf course to attract golfers who wouldn’t play it otherwise.

GolfBoard is the perfect product to drive rounds and revenue at your golf course and increase social engagement, but you have to promote it well. Below are some tips to improve the promotion of GolfBoard or you can Hire 19th Hole Media.


Need Help Promoting GolfBoard at your course?
19th Hole Media has a GolfBoard Social Media Program that we can perform for your course. To find out more, click the button. LEARN ABOUT OUR GOLFBOARD SOCIAL MEDIA PROGRAM


Prior to writing this article we looked at courses across the country who are using GolfBoard and their social media promotion of the boards is, quite frankly, hugely lacking – one or two Instagram post a year doesn’t cut it.

Here’s how you can promote GolfBoard to your social audience to increase rounds, memberships and revenue.

GolfBoard at Indian Wells Golf Resort

GolfBoard at Indian Wells Golf Resort

The proof is in … the purchasing!

That’s exactly what Indian Wells Golf Resort did with its GolfBoard fleet after 19th Hole Media assisted them with their program launch in 2016-17. They doubled their fleet to eight boards for the 2017-18 season.

For those unfamiliar, GolfBoard is a surfboard-like motorized scooter on which golfers carry their clubs and traverse the course in a manner similar to surfing, skiing or skating. Those who participate in those sports usually find mastering GolfBoard a breeze.

The rest of us?

We sometimes need a little help, but a driver’s education session on the range and a few holes on the course usually does the trick.

As a social media challenge, GolfBoard presents a similar education curve that revolves around two questions: What is it? How do you use it?

The good news is social media is ideally suited to answer these questions and draw new golfers, new revenue and new excitement to your course! Here’s a look at the case study for the launch at Indian Wells Golf Course and the blueprint for promoting GolfBoard at your course.

Step #1 – Create a GolfBoard Press Release

The first thing we did at Indian Wells was to write a press release announcing GolfBoard and promote it on Facebook. The response was incredible. Without boosting, the post had more than 10,000 views and 100 likes and many enthusiastic comments that show that showed the interest and awareness of GolfBoard. Sprinkled amongst those comments were some questions about GolfBoard use and safety that were easily addressed.

This post was published weeks before the arrival of the boards to not only stir enthusiasm but early rentals. You should have a waiting list at your course by the time the boards arrive.

GolfBoard Foursome at Indian Wells Golf Resort

Step #2: Educate GolfBoard Safety with Social Media

Another critical part of the pre-launch is to introduce the one-time safety waiver that has to be signed and video that has to be viewed at each course before using GolfBoard. This also presents a great social media opportunity for promotion and education and to answer more questions about them and build engagement.

You’ll quickly learn that photos of the boards stir interest but also raise questions. Seeing videos of the boards in action flip the switch for people and drive them to rent them. Why? Because they’re fun!

Step #3: Create GolfBoard Content for Social Media

Which brings us to the next step. When the boards arrive, you want to start creating content around them as quickly as possible. Take photos of them at course when they arrive but then get them active on the course and start taking videos of golfers using them. This is your best marketing vehicle for GolfBoard and where 19th Hole Media can help you most. We’re experts at GolfBoard video and creating videos that showcase the boards and your course, which is the best of both worlds.

Watch this video at Indian Wells Golf Resort
GolfBoard Video at Indian Wells Golf Resort

GolfBoard can be rented solo or in groups, but you want to start booking groups as soon as possible. GolfBoard is a great group learning experience and golfers enjoy mastering the boards together.

Facebook and Instagram are the best social media vehicles for promoting GolfBoard, but Instagram is particularly effective due to the ease of loading video and the existing community of GolfBoarders and courses that use GolfBoard that already exists. Eventually the goal is for your GolfBoarders to start sharing their own videos on your social media, and you should be encouraging these. These are self-generating testimonials for use of the boards!

The boards are seen as a draw for millennials, but you’ll quickly find that the boards will impact all demographics of your course when promoted properly, which for older generations means allaying safety concerns. The best benefit is that you’ll find new golfers discovering your course out of curiosity or because they’ve experienced the boards elsewhere and this is their preferred way to play.

GolfBoards at Maderas Golf Club

Prior to joining 19th Hole Media, Corey Ross, our Content Strategist, worked on the GolfBoard launch at Maderas Golf Club in San Diego and created the social media program for promoting them.

In the first year of the boards at the course, they generated nearly 1,000 rentals and we’re credited with generating an additional $100,000 for the course! That’s the kind of impact GolfBoard can have for your course if promoted properly and consistently.

One thing we see consistently is an underpromotion of GolfBoard by the courses that have it.

GolfBoard gives your course a competitive advantage and social media helps you capitalize on it. You’ve already paid to rent or buy the boards. It’s only a little more to make sure they’re marketed properly! Let us help and show you how to Surf the Earth on social media!

We want to help you succeed at bringing more golfers to your golf course to use GolfBoard. That is why we created this FREE download that shares the 8 Photos/Videos You MUST Have To Promote GolfBoard On Social Media:

Get the Free Guide

Enter your information to download our document The 8 Photos/Videos You MUST Have To Promote GolfBoard On Social Media.

Use the information to successfully promote GolfBoards at your golf course. Enjoy!

Use the information in the download and the tips in this post and you will likely be well on your way to expanding your GolfBoard fleet.

We created a program specifically to promote the booking of GolfBoard at your golf course. Learn how we can create social media campaigns to get new golfers to your course and sell out on your GolfBoard rentals.


GolfBoard Video at Indian Wells Golf Resort

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19th Hole Media’s Top 10 of 2016

At our end of year meeting each year we go over a lot of material, make a lot of plans, and do a lot of business stuff. But, we also make a point to look back over the previous year and celebrate our victories.

We have come a long way since we started. Here is our Top 10 of 2016.

Top 10 of 2016

10. Speaking Gigs
This year Zeb spoke with the California Golf Course Owners’s Association and the National Golf Course Owner’s Association Arizona on digital marketing for golf courses.
9. Visiting New Client Courses in Chicago and San Jose 

One of the coolest things we did this year was add new client courses in Chicago (Village Greens of Woodridge) and San Jose (Cinnabar Hills Golf Club) . . . and, as a result, visiting those courses during the year to take social media pictures, videos and discussing how to best implement our plans for 2017.In September, Zeb brought the family for an amazing trip to Chicago and played Cog Hill, Cantigny, Village Links of Glen Ellyn and, of course, Village Greens of Woodridge. Thank you Brandon Evans for a memorable trip.In November, Zeb headed up to San Jose for the California Golf Course Owner’s Association Annual Meeting and to play/shoot social photos and videos at Cinnabar Hills Golf Club. Cinnabar Hills is a beautiful 27-hole golf course and includes the impressive Brandenburg Historical Golf Museum.

8. #GolfChat Authors

Zeb started #GolfChat in 2015 and since then it has taken on a life of its own.The Twitter chat (which takes place every Tuesday at 5PM PST) now has it’s own Author’s Group.Each month a topic is explored by golf bloggers and their articles are shared on the #GolfChat website.

We have to thank #GolfChat legends Jeremy White for orchestrating the authors group and Cassie Norris for hosting #GolfChat. As well as Pete Flanigan, Tiffany Chiasson, Todd Marsh, Tony Dear, Anne Foley-Smith, Dave Hill and Jim Burton for being #GolfChat Authors. And everyone else who has participated in #GolfChat.

Congratulations to the 2016 #GolfChat Award Winners – @Front9Back9, @golfbandwagoner, @ShawnBell, @h2cgolf, @GolfUnfiltered, @1beardedgolfer, @bowdo83, @tiffchaisson and @JDres15.

Follow #GolfChat in 2017 with the new #GolfChat Twitter account – @realGolfchat

7. GolfBoard

We first saw the GolfBoard in action early this year at the Golf Industry Show.Since then we’ve played it at Maderas Golf Club, Los Serranos Country Club and Candlewood Country Club.Maderas is one of the most popular GolfBoard destinations in the country and new partner, Corey Ross is solely using social media to promote it. General Manager, Michael Flickinger said their original GolfBoard fleet of four has already paid for itself.

This year we created marketing packages specifically for the GolfBoard. The GolfBoard is a great social opportunity to help attract followers and online conversations about your golf course. Our marketing packages help to leverage social media to drive new golfers to your golf course.

6. Social Media Golf Course Marketing Column and Sponsorship for California Golf Course Owner’s Association

Zeb has starting writing a column for the California Golf Course Owners Association regular newsletter. The column will share the benefits and best practices of online marketing with golf course owners.Check out his first contributions here:

19th Hole Media became a sponsor of the CGCOA this year and will be helping them recruit new members in 2017.

5. Game 7 – A Night to Remember
Game 7 of the World Series was one of the best baseball games I’ve ever seen. The game ended up being even more memorable for Zeb.Zeb watched the Cubbies break their curse with Steve Plummer, Ron Zraick, Michael Lautenbach – the past, current and future California Golf Course Owner’s Association Presidents – and Executive Director Marc Connerly while eating the best steak he’s ever had.
4. REALiTEE Golf

At the beginning of 2017, we were introduced to Dave Shultz and REALiTEE Golf.REALiTEE Golf is a majestic real golf experience that takes place indoors with a fun social atmosphere. It’s a big idea with a big personality launching it.In February we went with REALiTEE Golf to the Golf Industry Show in San Diego. There we saw founder Dave Shultz in action. He’s incredibly passionate and enthusiastic. We’re looking forward to being a part of REALiTEE Golf in 2017.

Learn more about REALiTEE Golf.

3. New Golf Clients

This year has been amazing for 19th Hole Media.We’ve added several new clients including Cinnabar Hills Golf Club, Desert Island Golf Club, Indian Wells Golf Resort, REALiTEE Golf, Riverwalk Golf Club, and Village Greens of Woodridge.We’ve also taken on bigger roles at Arroyo Trabuco Golf Club, and Los Serranos Country Club and continue to work for Anaheim Hills, Dad Miller,, Robinson Ranch, San Dimas Canyon, and Strawberry Farms.

2. Southern California Charity Golf Classic

We hosted the 2nd Annual Southern California Charity Golf Classic at Los Serranos Country Club in Chino Hills, CA on July 29.With help from many in our community, the tournament met it’s goal and raised over $12,000 for Boys Republic, the Chino Rotary Club, the Chino Valley Fire District, the Love Them All Foundation, Priceless Pets and The Let It Be Foundation.The event was a ton of fun and we have already begun planning the 2017 SCCGC.

1. Corey Ross Joins 19th Hole Media

This year we added Corey Ross to the 19th Hole Media Team. Corey is the owner of Southern California Golf and Travel Blog, contributor to Southland Golf Magazine and Director of Digital Marketing and Social Media at Maderas Golf Club.

He obviously has great experience and our shared mission make Corey the perfect addition to 19th Hole Media.

Read more about our partnership with Corey Ross – Corey Ross Joins 19th Hole Media.

Thank you all for everything!  We hope you all have an amazing 2017.

As we plan for 2017, we’re preparing to send out marketing tactics and tips for golf courses coinciding with the CGCOA newsletter. If you’d like to learn how to better market your golf course in 2017 sign up to get our emails – 19th Hole Media Newsletter

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