19th Hole Media’s YouTube Channel by Zeb Welborn

 

Zeb Welborn's YouTube Channel

19th Hole Media is making an effort to produce a lot more videos to educate, entertain and inform golf courses on how they can market themselves better on social media and through the internet.

Our most recent videos are:

We hope you’ll follow along our YouTube Channel to get regular tips, ideas and discussions about golf.

Will you subscribe to our YouTube Channel? – Subscribe Here.

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$14,401.87 Raised from the 2017 Southern California Charity Golf Classic!

$14,401.87 Raised from the 2017 Southern California Charity Golf Classic!

Thank you to everyone who helped with the Southern California Charity Golf Classic this year.

We had 125 golfers, sold out on sponsorships, had tons of prizes donated and had at least 30 volunteers who helped make this thing possible.

When golfers registered they chose which charities they wanted to support. 50% of the proceeds from the event were distributed evenly amongst all charities and the other 50% was distributed based on the number of golfers who chose to support their prospective charities.

Here is the breakdown of money raised for each of the charities:

  • Boys Republic – $2,818.75
  • Chino Rotary Club – $2,548.53
  • Love Them All Foundation – $2,548.53
  • Priceless Pets Rescue – $2,548.53
  • The Let It Be Foundation – $2,548.53

The Gary Christman Memorial Putting Contest brought in $550 for the Ayala Boys & Girls Golf Program (Thank you for volunteering) and the charities raised $839 on the course.

We will be distributing the funds at an upcoming Chino Rotary Club meeting. I will let you all know when that meeting will be so you can attend if interested.

After 3 years, we have raised:

2017: $14,401.87
2016: $11,382.64
2015:  $7,597.81

For a total of: $33,382.32 raised for charity!

Thanks again to everyone who participated.

Zeb

 

Southern California Charity Golf Classic Organizers 2017 Anthony Verches, Ron Capps, Jan Edwards, Lynnette Brown, Karon Mulligan

We Have Pictures!

All pictures are in the Southern California Charity Golf Classic Facebook Group – https://www.facebook.com/groups/sccgc/

If you took any pictures on the day please share them using #SCCGC in your post. You can also do the same with any of the photos in our Facebook group.

Please share your pictures on social media using #SCCGC.

Thank you to Lia and Randy Stude from Werkit Photo for being our photography sponsor and thank you to Lacey Welborn for taking pictures on the course.

Sponsors

We’re excited to announce we sold out of sponsorships for the Southern California Charity Golf Classic. The following companies are sponsoring our golf tournament this year. Please choose to do business with this great local organizations.

Click on their logos to visit their website.

Eagle Sponsor:

Chino Valley Professional Firefighters

Birdie Sponsors:

MK Smith Chevrolet

KKW Trucking


US Bank Mortgage Division

The ESV Group

NextLinks

Insurance & Surety Services

NFI

Jimmy Johns Ontario
2550 S. Vineyard
Ontario, CA
909-673-0414
(Vineyard and the 60)

Par Sponsors:

Apollo Insurance:

Los Portales:

Bornstein Enterprises:

Booth Sponsors:

The Vitamin Shoppe and SunGuide Solutions

Tee Sign Sponsors:

Ecko Products Group, Waste Management, John & Michelle Real Estate Services, and Chino Commercial Bank, Foddrill Construction

Donations:

Thank you to everyone who donated goods for our Auction & Raffle at the Southern California Charity Golf Classic. We are still collecting items for our auction and raffle, but here is what you can expect to see on tournament day.

San Dimas Golf Course Twosomes Zeb Welborn
Los Serranos Country Club Twosome Chino Rotary Club
9 Dozen Golf Balls Zeb & Rocky Welborn
Golf Ball Printer + Lucilles Gift Card Marion Proffitt
Creative Minds & Visions Wallet Zeb Welborn
Wil Clark Signed Baseball Melinda Robbins
Chivas Regal Whisky Zeb Welborn
Brighton Necklace Zeb Welborn
Volleyball Nets/Balls Terry Fitch
Volleyball Nets/Balls Terry Fitch
Bombtech Grenade Driver Mike Lednovich
Chipping Net Mike Lednovich
Blender Karon Mulligan
BBQ Karon Mulligan
Lawn Darts Karon Mulligan
Bean Bags Karon Mulligan
Picnic Basket Karon Mulligan
Man Cave Sign Karon Mulligan
Dust Buster Karon Mulligan
Wine Karon Mulligan
Angels Tickets Lynnette Brown
Boys Republic Wreath Chris Burns
Boys Republic Wreath Chris Burns
Los Serranos Country Club Twosome David Kramer
Los Serranos Country Club Twosome David Kramer
Los Serranos Country Club Twosome David Kramer
Los Serranos Country Club Twosome David Kramer
Arroyo Trabuco Foursome Geoff Cram
Restored Hickory Golf Club Set Eddie Breeden
Golf Prints Chris Carlson
Cannataros Gift Card Julie Cannataro
Cannataros Gift Card Julie Cannataro
Water Gustavo Miranda
Golf Basket Tamara Tahir
Diamonds and Design Jewelry (3) Jan Edwards
Mortons Gift Card Chris Foster
Nothing Bundt Cakes Tower Jan Edwards
Pelican iPhone 7 cases (2) Jan Edwards
Volcom hat/socks (2 sets) Jan Edwards
Movie Basket (for four) Let It Be Foundation
Western Hills Foursome Jan Edwards
Assorted Golf Items Al McCombs
Golf Shoe Bag Raziel Arcega
Pet Supplies Gift Baskets (2) Priceless Pets
Let It Be Gift Bag Let It Be Foundation
Roscoes Gift Cards Michael Toomey
Junior Set of Golf Clubs Steve Kamps
3 Custom Beverage Containers Rose Study
The Putting Stick Mike Lednovich
Easy Golf Shag Bucket Mike Lednovich
Twitch Trainer Mike Lednovich
DST Compressor 8 Iron Mike Lednovich
Anaheim Hills Weekday Foursome Michael Lautenbach

Goodie Bags

Donated Item From
Golf Tees REALiTEE Golf
KIND Snacks Jeremiah Mendoza
Sandwiches Jimmy Johns
Free Buntlet Coupons Nothing Bundt Cakes
Tees US Bank
Goodie Bags US Bank
Chapstick US Bank

2017 Winners

2016 Winners

2015 Winners

Charities We Are Supporting in 2017

Boys Republic seeks to give adolescent youth with behavioral, educational, emotional, and psychological difficulties an opportunity to achieve their maximum potential for responsible, self-directed life within the community. Family reunification is viewed as a primary goal with lifelong permanent relationships ensured for all youth as a part of planning for eventual transition back to the community.  We consider the development of academic, vocational, self-regulation, and social skills essential in assisting the youth we serve to return to the community as thriving, productive citizens.

The mission of Rotary International is to provide service to others, promote integrity, and advance world understanding, goodwill, and peace through its fellowship of business, professional, and community leaders.

Love them All Foundation (LTAF) is a voluntary, non-profit organization whose mission is to help improve the quality of life for children and young adults living with physical and/or intellectual disabilities such as Down syndrome, Autism, and Cerebral Palsy, through organized sports and social activities.

Priceless Pet Rescue is a non-profit, no-kill pet rescue dedicated the the rescuing, rehabilitating and rehoming of unwanted pets in the community. Priceless Pet Rescue operates out of an adoption center known as “The Orphanage” with locations in Chino Hills, and Claremont, CA. All animals are rescued from surrounding high-kill, high-access shelters, owner surrenders on a case by case basis and other pets rescued from various circumstances. We operate solely on donations from the public, and receive no funding from state or government agencies.  With the support of yourself, and the community, we can continue our mission of saving one by one until there are none.

We provide ongoing support and services to families of children diagnosed with life-threatening childhood illnesses, while restoring a sense of normalcy in the home environment, with focus on the entire family.

2017 SCCGC Organizers

  • Anthony Verches, Love Them All
  • Ashlee Price, Priceless Pet Rescue
  • Dana Godfrey, Legal Shield
  • Jan Edwards, Edwards Consulting
  • Karon Mulligan, US Bank
  • Lynnette Brown, KKW Trucking
  • Michael Toomey, Boys Republic
  • Rick Bui, Citywide Home Loans
  • Ron Capps, Ayala High School
  • Zeb Welborn, Welborn Media

In Memory of Gary Christman

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Get Prepared for Southern California’s Greatest Charity Golf Tournament – 2017 Southern California Charity Golf Classic

Only 4 Days Until the 2017 Southern California Charity Golf Classic!

 

Read Below to Get Prepared for the Southern California Charity Golf Classic

Before we share our agenda for the 2017 Southern California Charity Golf Classic we want to take the time to thank everyone who helped make this golf tournament a success.

 

Sponsors

We’re excited to announce we sold out of sponsorships for the Southern California Charity Golf Classic. The following companies are sponsoring our golf tournament this year. Please choose to do business with this great local organizations.

Click on their logos to visit their website.

Eagle Sponsor:

Chino Valley Professional Firefighters
Chino Valley Professional Firefighters

Birdie Sponsors:

MK Smith ChevroletMK Smith Chevrolet

KKW Trucking

KKW Trucking Lynnette Brown
US Bank Mortgage Division

US Bank Home Mortgage Division Rick Bui

The ESV Group

The ESV Group

NextLinksNextLinks Santa Ana Dave Shultz Indoor Golf

Insurance & Surety ServicesInsurance & Surety Services

NFI

NFI

Jimmy Johns Ontario
2550 S. Vineyard
Ontario, CA
909-673-0414
(Vineyard and the 60)

Jimmy John's Sandwiches

Par Sponsors:

Apollo Insurance:Apollo Insurance Services

Los Portales:

Los Portales

Bornstein Enterprises:

Borstein Enterprises Chino Francis Estates

Booth Sponsors:

The Vitamin Shoppe and SunGuide Solutions

Tee Sign Sponsors:

Ecko Products Group, Waste Management, John & Michelle Real Estate Services, and Chino Commercial Bank

Donations:

Thank you to everyone who donated goods for our Auction & Raffle at the Southern California Charity Golf Classic. We are still collecting items for our auction and raffle, but here is what you can expect to see on tournament day.

Donated Item From
San Dimas Golf Course Twosomes Zeb Welborn
Los Serranos Country Club Twosome Chino Rotary Club
9 Dozen Golf Balls Zeb & Rocky Welborn
Golf Ball Printer + Lucilles Gift Card Marion Proffitt
Creative Minds & Visions Wallet Zeb Welborn
Wil Clark Signed Baseball Melinda Robbins
Chivas Regal Whisky Zeb Welborn
Brighton Necklace Zeb Welborn
Volleyball Nets/Balls Terry Fitch
Volleyball Nets/Balls Terry Fitch
Bombtech Grenade Driver Mike Lednovich
Chipping Net Mike Lednovich
Blender Karon Mulligan
BBQ Karon Mulligan
Lawn Darts Karon Mulligan
Bean Bags Karon Mulligan
Picnic Basket Karon Mulligan
Man Cave Sign Karon Mulligan
Dust Buster Karon Mulligan
Wine Karon Mulligan
Angels Tickets Lynnette Brown
Boys Republic Wreath Chris Burns
Boys Republic Wreath Chris Burns
Los Serranos Country Club Twosome David Kramer
Los Serranos Country Club Twosome David Kramer
Los Serranos Country Club Twosome David Kramer
Los Serranos Country Club Twosome David Kramer
Arroyo Trabuco Foursome Geoff Cram
Restored Hickory Golf Club Set Eddie Breeden
Golf Print Chris Carlson
Cannataros Gift Card Julie Cannataro
Cannataros Gift Card Julie Cannataro
Water Gustavo Miranda
Golf Basket Tamara Tahir
Diamonds and Design Jan Edwards
Mortons Gift Card Chris Foster
Nothing Bundt Cakes Tower Jan Edwards
Pelican iPhone 7 cases (2) Jan Edwards
Volcom hat/socks (2 sets) Jan Edwards
Movie Basket LIB/Jan Edwards

Goodie Bags

Donated Item From
Golf Tees REALiTEE Golf
KIND Snacks Jeremiah Mendoza
Sandwiches Jimmy Johns
Free Buntlet Coupons Nothing Bundt Cakes
Tees US Bank
Goodie Bags US Bank
Chapstick US Bank

Agenda for the 3rd Annual Southern California Charity Golf Classic
July 28, 2017

11am – Check-In

  • Gary Christman Memorial Putting Contest for Ayala Boys & Girls Golf
  • Lunch from Jimmy John’s
  • Free Massages from Massage Effex

12:50pm – Helicopter Drop

1pm – Shotgun Start

  • Hole #1 – Long Drive Hole & Love Them All Foundation
  • Hole #2 – Closest to the Pin Hole
  • Hole #3 – Vitamin Shoppe
  • Hole #6 – MK Smith Chevrolet Hole-in-One Hole
  • Hole #8 – Priceless Pets
  • Hole #10 – Double or Nothing Hole from Boys Republic
  • Hole #13 – Chino Rotary Club Photo Booth
  • Hole #14 – Move It Closer to the Green
  • Hole #15 – The Let It Be Foundation
  • Hole #16 – SunGuide Solutions
  • Hole #17 – Money Hole

7pm – Dinner

7:30pm – Raffle, Auction and Entertainment

8pm – Award Ceremony

8:30pm – Go Home

2016 Winners

Ron Capps, Kenny Donovan, Mike Quiroz and Drew Dufresne 2017 Southern California Charity Golf Classic Winners

2015 Winners

 

John Gaynor, Scott Britton, John Gaynor, Danny Sampson, Southern California Charity Golf Classic, Team Gary RIP

Charities We Are Supporting in 2017

Boys Republic

Boys Republic seeks to give adolescent youth with behavioral, educational, emotional, and psychological difficulties an opportunity to achieve their maximum potential for responsible, self-directed life within the community. Family reunification is viewed as a primary goal with lifelong permanent relationships ensured for all youth as a part of planning for eventual transition back to the community.  We consider the development of academic, vocational, self-regulation, and social skills essential in assisting the youth we serve to return to the community as thriving, productive citizens.

Chino Rotary Club

The mission of Rotary International is to provide service to others, promote integrity, and advance world understanding, goodwill, and peace through its fellowship of business, professional, and community leaders.

Love Them All Foundation

Love them All Foundation (LTAF) is a voluntary, non-profit organization whose mission is to help improve the quality of life for children and young adults living with physical and/or intellectual disabilities such as Down syndrome, Autism, and Cerebral Palsy, through organized sports and social activities.

Priceless Pets at the Southern California Charity Golf Classic

Priceless Pet Rescue is a non-profit, no-kill pet rescue dedicated the the rescuing, rehabilitating and rehoming of unwanted pets in the community. Priceless Pet Rescue operates out of an adoption center known as “The Orphanage” with locations in Chino Hills, and Claremont, CA. All animals are rescued from surrounding high-kill, high-access shelters, owner surrenders on a case by case basis and other pets rescued from various circumstances. We operate solely on donations from the public, and receive no funding from state or government agencies.  With the support of yourself, and the community, we can continue our mission of saving one by one until there are none.

The Let It Be Foundation at the Southern California Charity Golf Classic

We provide ongoing support and services to families of children diagnosed with life-threatening childhood illnesses, while restoring a sense of normalcy in the home environment, with focus on the entire family.

2017 SCCGC Organizers

Organizers of the Southern California Charity Golf Classic - Lynnette Brown, Karon Mulligan, Zeb Welborn, Jan Edwards, Ron Capps, Dana Godfrey. Also pictured is Mel Austin.
  • Anthony Verches, Love Them All
  • Ashlee Price, Priceless Pet Rescue
  • Dana Godfrey, Legal Shield
  • Jan Edwards, Edwards Consulting
  • Karon Mulligan, US Bank
  • Lynnette Brown, KKW Trucking
  • Michael Toomey, Boys Republic
  • Rick Bui, Citywide Home Loans
  • Ron Capps, Ayala High School
  • Zeb Welborn, Welborn Media

In Memory of Gary Christman

Gary Christman Memorial Putting Contest

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7 Quick Tips to Add Followers for Your Golf Courses Social Media Accounts

Gaining followers on your social media accounts is no easy task.

You need to set up your account, post regularly and follow along with comments. Most importantly, you need to have a strategy to add followers to your page.

Here are some quick tips on ways your golf course can add more followers to your social media channels:

On-Course Social Media Promotions

The easiest way to get followers to your social media accounts is to tell your golfers to follow you with on-course promotions. Some ways you can create on-course promotions to get golfers to follow you on social media are:

  • Clear Signage – include signs on your course, in the clubhouse and in the golf shop that tell your golfers you’re using social media.
  • Selfie Spot – Identify a popular picture taking spot on your golf course and include signage letting your golfers know this is a great spot to take a photo to share on social media. They will likely follow and share their experience at your course with their friends too.
    How to Gain Followers for Your Golf Courses Social Media Accounts

    Photo by Tom Prince

  • At the Point of Sale – Train your staff to let your golfers know to follow you on your social media channels for special offers, updates and course conditions.
  • Include a Scrolling Feed: Use a scrolling feed to show your golfers what you’re posting and what your golfers are posting on social media in your golf shop or clubhouse.

Engage on Other Social Media Pages

With more than 1.1 billion users, it’s possible to reach and connect with people from all walks of life, especially golfers. Local community pages, local golf-related pages, and local business pages are a great way to reach out and connect with your community and get more people following you on social media.

  • Local Community Pages: Regardless of where you live, there are social media accounts set up to engage your local community. In my town, Chino Hills Connections is a go-to resource for members of our community. Be sure to engage in local discussion to raise the profile of your social media pages.
  • Local Golf-Related Pages: You may have seen golf trick shot videos, golf equipment review sites, and golf course aficionado social media posts all over the internet. Connect with these influencers to raise the profile of your golf course and add to your follower count.
  • Local Business Pages: Local businesses are a great resource for golf courses to reach out to. Not only are they great prospects for events and tournaments at your golf course, but the people that visit those pages are likely people in your community.

Social Media Advertising to Target Golfers

An easy way to add followers to your social media channel is to use Facebook Advertising. With Facebook Ads, we recommend targeting golfers who live within 30 miles of your golf course.

  • Ads for Likes: You can run ad campaigns to target people who would be most likely to like your page. This will help increase your follower count.
  • Ads for Sales: We typically don’t recommend using ads for likes unless you’re just starting your social media account. What we suggest instead is using Facebook Ads to drive potential customers to a sale. While doing this they will be aware of your social channels and be more likely to follow.
  • Ads to Your Prime Market: With Facebook Ads, you can target golfers who are on your email list, who have visited your website in the past 90 days, or are the most engaged on your Facebook page. This high level of targeting insures that you’re reaching the right customers at the right price.

Use Hashtagging

Most social media sites use hashtags to help identify topics of conversation or categories of posts. Using hashtags in your posts will help add followers, specifically on sites like Instagram and Twitter.

  • Straight-Up Hashtagging: Example = #Golf – Using a hashtag like this makes your content usable on the various social media search engines. #Golf in Instagram as an example has more than 10,717,779 posts.
  • Local Hashtagging: Example = #SoCalGolf – Want to be searchable for a higher target market. Use local hashtags to be found by golfers who are more likely to play your course. #SoCalGolf in Instagram as an example has 7,304 posts.
  • Golf-Related Hashtags: Example = #GolfLife – There are tons of golf-related hashtags that can help your golf course get found by golfers all over the world. #GolfLife in Instagram as an example has 476,967 posts.

Run Social Media Contests

Run contests through your page to help spread word of mouth. They can get golfers to share your posts which can drive new golfers to your social media accounts. Some examples of contests you could run to gain followers are:

  • Photo Contest – Have your golfers submit a photo to your social media channel. The photo with the most likes wins. This will encourage your golfers to take a picture at your course, share it with their friends and invite them to your page to see it.
  • Share This Post with Your Friends Contest – Ask your followers to share a post. Randomly choosing a winner from the participants.
  • Majors Contest – Host a social contest during the major golf tournaments. Give your golfers a contest they’re happy to share with their friends.

Use Emails and Website to Promote Social Media Channels

Include your social media accounts in your emails and on your website. You can do this by:

  • Including your social media accounts in all employees’ email signatures
  • Sending an auto-responder email when they complete a round to ask them to follow your social media accounts
  • Having social media buttons on your website
  • Including a live social media feed, showing your actual social media posts, on your website.

Post Authentic, Engaging Social Media Content

The more engaging and authentic the content on your golf course is, the more likely you’ll have people want to follow you.

Think of your social media accounts as your own personal newspaper. The more subscribers you have, the more customers you’ll get.

Want more tips on how to get more golfers playing your golf course more often using social media? Sign up for the 19th Hole Media email list.

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Do Facebook Marketing Right for Your Golf Course

Last month, we covered the top six mistakes golf courses are making on Facebook. Those mistakes were:

  • Being overly promotional
  • Just posting flyers
  • Posting infrequently
  • Not engaging golfers with comments
  • Posting the same thing over and over
  • Not analyzing your efforts

For the full article please visit – The Six Biggest Mistakes Golf Courses Are Making on Facebook.

Now that we’ve covered the mistakes let’s talk about how to do Facebook right.

Ask Questions

The purpose of social media is to develop relationships with your customers outside of the golf course. It requires engagement. One easy way to do this is to create posts that ask a question. Engaging questions prompt your audience to answer which gives you an opportunity to extend the relationship even further.

Here are some questions we’ve posted for golf courses in the past which tend to get a lot of engagement:

  • Do you repair your ball marks?
  • What ONE thing would you add to the golf carts at our golf course?
  • You’re teeing off on our 167-yard Hole #12 with a pin in the middle of the green. What club is in your hands?

Just asking questions is not enough, you need visuals to go along with them.

Use Visual Content

Visual content draws the viewers into the post and, as a result, gets higher engagement. Golfers are twice as likely to comment on a post that has a picture or video than a post without. Facebook algorithms also show visual content to more of your followers.

Visual content can be in the form of photos or videos.

Using the above examples we could use:

  • a picture of a ball mark on one of our greens before we ask the question
  • a picture of one of our golf carts next to the clubhouse
  • an aerial video of the 167-yard 12th hole at this golf course

Once your golfers start engaging with your content it’s a sign that you’re beginning to do things right. Take it to the next level by engaging with your audience.

Engage Your Audience

Once your golfers start to comment on your Facebook posts you need to respond. Provide responses which try to extend the conversation. Don’t post a throw away comment that is easy to ignore.

The Facebook algorithms show your posts to followers more often when they have more engagement. If you focus on building engagement, your Facebook posts will show up to more people more often.

If you want to see great engagement in action check out our friend, John Hakim’s Facebook Page at Greenskeeper.org.

The more engaged your audience is on Facebook, the better job you’re doing with your social presence. To ensure your audience is engaged in your social efforts you need to be authentic.

Be Authentic

It’s easy to tell which golf courses outsource their social media marketing to a firm who doesn’t specialize in golf. For the most part, they try to use stock photos, funny videos and memes to drive engagement at your golf course. But, they rarely do.

Golfers follow your Facebook page to find out what’s going on at your golf course.

To be authentic:

  • use actual photos of your golf course
  • pose questions that only your golfers would know
  • update them on course conditions, course improvements and special promotions
  • highlight your staff members and golfers

Know of any other ways you can be authentic at your golf course? Add them in the comment section.

Be Consistent

I see it all the time. A golf course will pick up their social media presence only to let it slip in and out of dormancy. Consistency is important to continue to drive engagement and to make more of your golfers aware of the activities taking place at your golf course.

Inconsistent posting results in less engagement and, therefore, less exposure for your club.

Our average Facebook posts reaches approximately 1,000 people. Daily posting insures that our golf-related Facebook posts are being seen more than 30,000 times per month. Being inconsistent substantially drops the amount of daily exposure your golf course could be receiving.

Analyze Your Efforts

A successful campaign on social media depends on how well you analyze your efforts and can adjust accordingly. Facebook Insights is a part of every Facebook page and it is a great tool to help you monitor your efforts.

Facebook Insights can give you valuable information about:

  • Reach
  • Engagement
  • Likes
  • Promotions
  • Page Views
  • Post Performance
  • Demographics
  • Local Information

The metric we tend to look at the most when analyzing our efforts is how our posts performed. Each post shows how many Facebook users our post reached, which actions took place and how many people clicked through to the website. This information is critical in terms of catering your content to your customers. The more you analyze your efforts the more you’ll find what resonates with your audience.

Conclusion

In our last post you learned what not to do with Facebook marketing for your golf course. In this post you learned what to do with Facebook marketing for your golf course.

To establish a strong Facebook presence for your golf course you need to ask questions, use visual content, engage your audience, be authentic, be consistent and analyze your efforts.

These tips are designed to help you build a strong online presence for your business, but there is so much more that Facebook offers to help you get more golfers to play your golf course and play more often.

Thanks for taking some time to see how to do Facebook right for your golf course. We will be sharing more tips like this soon, Including a big one: The Difference-Maker in Facebook Marketing Today. Join our email list to ensure you learn even more about how to be successful on Facebook for your golf course:

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The Great Golf Course March Bracket

Conference Championships are here and March Madness is next. There’s always a ton of buzz around the tournament and people are thinking about their brackets.

Let your golfers embrace bracketology to choose their favorite hole at your course via an exclusive contest through 19th Hole Media.

We’ll set up and run a contest using your 18 hole handicaps as “seeds” to slot your golf holes into a bracket. Your golfers will choose their favorite hole at your course after five weeks of voting!

What better way to get in the spirit of March and stir golf sentiment at your course leading up to the Masters!

Contact us for details and pricing and then look forward to stirring sentiment and buzz at your course with us!

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Social Media for Golf Courses

How Donald Trump Won the Presidency with Social Media

Regardless of how you feel about the election results, you witnessed a drastic shift in the way politics will be handled in the future. Golf courses and businesses should take note of the power and influence Donald Trump was able to yield through social media.

“The only thing worse than being talked about is not being talked about.” – Oscar Wilde

Our President-Elect, Donald Trump, made controversial statement after controversial statement throughout the campaign and – every time – our political pundits said he was done. He would not recover.

But, he did recover.

Not only did he recover, but he continued to make more and more controversial statements and each time his influence grew.

His campaign is a testament to the new age of marketing – the power of social media.

Donald Trump’s strategy was to make sure eyes, ears and minds were on him and only him.

His strategy worked and it will work for your golf course.

Trump’s campaign relied on one simple premise:

“There is no such thing as bad publicity…” – Brendan Behan

If you’ve ever thought to yourself social media doesn’t work, it’s a waste of time, or it can’t help to get more golfers playing golf, Trump just proved you wrong. Trump used social media to persuade our country.

In a traditional campaign, any number of Trump’s controversial remarks would have doomed his run for the presidency, yet he thrived.

With each tweet, Trump defied conventional thinking and the reason it worked is because his statements dominated the headlines nearly every day of the campaign election cycle. Every late night talk show host, news anchor, newspaper, magazine and media outlet mentioned Trump on an almost daily basis.

The free press Trump received far surpassed the mentions of Hillary Clinton throughout the entire election. Whether good, or bad, Trump was on the minds of the American people and we have social media to thank.

As the results were being read, many pointed to the fact that this election would “rewrite the history books.” Its ramifications will reverberate throughout the future of political campaigns.

Trump was able to activate an untapped voter base. In the same way, golf courses can use social media to tap into golfers who have considered taking up the game, but haven’t yet.

In every debate, Facebook and Twitter were mentioned – they even had a selfie spot at my polling place.

Donald Trump Social Media for Golf Courses

Those engaging in discussions on Facebook and Twitter permeated news feeds and those who proactively supported or endorsed either candidate influenced our election.

If you’re active on social media you’re an influencer. You have the ability to persuade others to your way of thinking in today’s connected age. If your golf course is active on social media, you have the ability to persuade golfers to choose you over another golf course – OR – to choose golf over another recreational activity.

And when they choose you, you have the ability to generate a “base” of followers who will overwhelmingly support you and your brand. So much so, that they’ll take to Twitter, to Facebook and other social channels to tell everyone just how great your golf course is.

Trump demonstrated the power and appeal of reaching the masses. If you’re not using social media you have zero influence on those people using it. If you use social media, you have the potential to tap into thousands of people on a daily basis to convince them to play golf at your golf course.

Sign up for the 19th Hole Media newsletter for tips and tactics on social media marketing for golf courses.

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Southern California Charity Golf Classic Funds Distributed to Charities at Noon on Wednesday at the Chino Rotary Club

Everyone is invited to attend the distribution of checks to the participating charities (those in attendance) in the Southern California Charity Golf Classic this Wednesday, Oct. 12. The Chino Rotary Club meets every Wednesday at Noon at the Chino Community Building located at:

5443 B St, Chino, CA 91710
The funds will be distributed as follows:
  • Chino Rotary Club will receive $2,357.23
    • $650 from the Chino Rotary Club will go to the Ayala Boys & Girls Golf program for their help working on the day of the Southern California Charity Golf Classic.
  • Love Them All Foundation will receive $1,932.50
  • Boys Republic will receive $1,932.50
  • Priceless Pets Rescue will receive $1,890.03
  • The Let It Be Foundation will receive $1,720.13
  • Chino Valley Fire District Foundation will receive $1,550.25

I will also be bringing the golf shirts for those of you that ordered them. If you’re there, I’ll be able to give you your golf shirts. If not, I’ll be mailing/delivering them this week.

Correction $12,002.64 Raised!

Thank you to everyone involved in putting on this golf tournament. We’re proud to announce that we raised $12,002.64 for local charities.

In giving our final tally we forgot to include money that Boys Republic and the Love Them All Foundation sold in Helicopter Drop tickets which went directly to them. Boys Republic raised $410 in Helicopter Drop tickets and the Love Them All Foundation raised $210 in Helicopter Drop tickets raising our total money raised for the event from $11,382.64 to 12,002.64.

The Breakdown

When signing up for the golf tournament online, you were given the option to choose which charity you’d like to support most for the golf tournament.

50% of the money raised from our golf tournament was split amongst the participating charities and the other 50% was divided based on the charities you chose to support.

23 golfers chose to support the Chino Rotary Club, 13 golfers chose to support the Love Them All Foundation, 13 golfers chose to support Boys Republic, 12 golfers chose to support Priceless Pets, 8 golfers chose to support The Let It Be Foundation and 4 golfers chose to support Chino Valley Fire. 61 golfers chose to have their funds evenly distributed amongst the participating charities.

  • Chino Rotary Club will receive $2,357.23
    • $650 from the Chino Rotary Club will go to the Ayala Boys & Girls Golf program for their help working on the day of the Southern California Charity Golf Classic.
  • Love Them All Foundation will receive $1,932.50
  • Boys Republic will receive $1,932.50
  • Priceless Pets Rescue will receive $1,890.03
  • The Let It Be Foundation will receive $1,720.13
  • Chino Valley Fire District Foundation will receive $1,550.25

Would love to get your feedback and thoughts on our efforts. Please leave your comments on our Facebook group page. Link is below . . .

Thank You for Supporting Local Charities

Sorry it’s taken so long to gather the amount raised for the Southern California Charity Golf Classic. We were still waiting on a few bills before we could give the final assessment.

I’m so proud of our team of organizers who helped put this golf tournament on. Thank you to Belinda Douglas, Dana Godfrey, Jan Edwards, Karon Mulligan, Lynnette Brown, Mark Bozek, Rick Bui, Ron Capps and Gary Christman for organizing our golf tournament this year.

Thank you to our sponsors:

  • Eagle Sponsor: SKC Company
  • Birdie Sponsors: The ESV Group Inc; KKW Trucking; Insurance & Surety Services, LLC; Foddrill Construction Corp.; Chino Valley Fire District and Fairway Independent Mortgage Corporation
  • Par Sponsors: Scott Foties, LPL Financial; Apollo Insurance Services; Los Portales; Ecko Products Group; Waste Management
  • Tee Sign Sponsors: REALiTEE Golf; Chino Commercial Bank; Edwards-Swift & Associates; New York Pizzeria, MK Smith Chevrolet and Roscoes Famous Deli

Golf Shirts

I have the golf shirts for everyone who ordered them on the day of the golf tournament. I will be delivering them and/or mailing them out soon.

Thank you all for everything!

Zeb

For the Community

This year we have selected some amazing charities to support at the SCCGC. Each of them provides a great service that really does so much to make the Chino Valley a wonderful place. Each of them also has passionate, caring and dedicated people that give so much of their time, knowledge and energy into improving our community.

  • Boys Republic – To give adolescent youth with behavioral, educational, and emotional difficulties an opportunity to achieve their maximum potential for responsible, self-directed life within the community.

  • Chino Rotary Club – To connect leaders within the community, exchange ideas about how to make a positive impact in the community where we work and/or live, and put those ideas into action.

  • Chino Valley Fire District Foundation – To promote life, safety, and welfare of the public through educational programs, direct assistance, and financial support of charitable organizations, victims of tragic events, and injured firefighters.

  • Love Them All Foundation – To help children & adults with disabilities play organized sports and participate in social activities.

  • Priceless Pets – To rescue, rehabilitate, and re-home unwanted and abandoned dogs and cats.

  • The Let It Be Foundation – To provide support and services to families of children diagnosed with life-threatening pediatric illnesses, thereby restoring the sense of normalcy in the home environment.

Find out more about these organizations on the SCCGC website, click here.

In Honor of Gary Christman

Here is Gary Christman at the first Southern California Charity Golf Classic. He delivered drinks and food to golfers during the tournament and planned to do the same this year. From the very beginning he was one of the biggest supporters of the tournament. In May, Gary passed away.

He was an excellent father, husband, friend, and community member who loved golf. He made great contributions to developing local junior golf and Ayala High School golf. We will always remember his kind heart and his smile which took over his whole face. Rest in peace.

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Top 5 Reasons Why You Should NOT Set Up Automatic Posting On Your Social Media Accounts – And How To Do It Anyways

Before I tell you how to set up automatic posting for all your golf course social media accounts, let me tell you why you absolutely should NOT do it:

  1. It Screams Inauthenticity: To engage in social media effectively, you need to use each channel as it was intended. Posting the same exact message on your Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest will tell your followers that you’re not engaging with anyone, you’re just blasting out a message. Remember, the key word in social media is “SOCIAL.” If you think socially and interact with your followers you’re much more likely to connect with golfers and encourage them to play your golf course more often.
  2. Social Media Channels Will Limit Your Reach: Facebook and other social media channels have become more sophisticated in identifying when a third party tool like HootSuite is posting to your golf courses Facebook page on your behalf. As a result, they will make sure your posts show up less than if you posted them directly inside of Facebook.
  3. Your Message Won’t Look Right: Each social media channel operates differently than the others. Instagram and Twitter are #Hashtag heavy, while Facebook and LinkedIn are not. Twitter can only post 140 characters at a time. When you share blog articles each platform pulls different website data to automatically populate the posts. Each social media channel has its own socially acceptable behavior. When you set up automatic posting for your golf course, you’re failing to reach your audience in the way they’d like to be reached.
  4. You’ll Miss Out: If you only post in third party apps, you’ll miss out on opportunities that come from operating organically in each one of those social media pages. When logging into your accounts directly on your various social media channels you’ll be able to conduct outreach in those channels. If you’re relying solely on getting a message out there, you are missing out on opportunities to build connections and collaborate with other referral sources, golfers, local businesses, and your community.
  5. Neglect Advertising Opportunities: The advertising feature in each social media platform operates differently too. As more and more consumers flock to social media, these social media channels will require more and more advertising to reach target audiences. If you’ve seen your Facebook reach lately you have probably realized that Facebook only shows each post to a small percentage of those who have liked your page. Spending money on social media advertising is an extremely affordable and effective way to reach your target audience. Use of an automatic posting tool will not help you identify advertising opportunities within the various social media channels.

Zeb Welborn, Michael Lautenbach, Cameron Carr, Amy Spittle, CGCOA, California Golf Course Owner's Association, Tustin Ranch Golf Club

Although I recommend not setting up automatic posting, it’s better than nothing. Realistically, posting on social media is time consuming and posting organically inside of each social media platform may not be feasible. For those of you that are interested, I’ll share with you some of the top tools to set up automatic posting for your social media channels.

  1. HootSuite
  2. TweetDeck
  3. Buffer
  4. SproutSocial
  5. HubSpot
  6. Social Oomph
  7. Social Flow

Of the previous tools listed, I’ve only used HootSuite and TweetDeck. Each one operates a little bit differently and has unique features. If you’re looking to automate your social media postings these tools are a great place to start.

If at all possible, avoid automatic posting to your social media channels.

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2016 SCCGC Results Are In: $11,382.64 Raised for Charity

Thank You for Supporting Local Charities

Sorry it’s taken so long to gather the amount raised for the Southern California Charity Golf Classic. We were still waiting on a few bills before we could give the final assessment.

I’m so proud of our team of organizers who helped put this golf tournament on. Thank you to Belinda Douglas, Dana Godfrey, Jan Edwards, Karon Mulligan, Lynnette Brown, Mark Bozek, Rick Bui, Ron Capps and Gary Christman for organizing our golf tournament this year.

Southern California Charity Golf Classic Organizers

Thank you to our sponsors:

  • Eagle Sponsor: SKC Company
  • Birdie Sponsors: The ESV Group Inc; KKW Trucking; Insurance & Surety Services, LLC; Foddrill Construction Corp.; Chino Valley Fire District and Fairway Independent Mortgage Corporation
  • Par Sponsors: Scott Foties, LPL Financial; Apollo Insurance Services; Los Portales; Ecko Products Group; Waste Management
  • Tee Sign Sponsors: REALiTEE Golf; Chino Commercial Bank; Edwards-Swift & Associates; New York Pizzeria, MK Smith Chevrolet and Roscoes Famous Deli

$11,382.64 Raised!

Thank you to everyone involved in putting on this golf tournament. We’re proud to announce that we raised $11,382.64 for local charities.

The Breakdown

When signing up for the golf tournament online, you were given the option to choose which charity you’d like to support most for the golf tournament.

50% of the money raised from our golf tournament was split amongst the participating charities and the other 50% was divided based on the charities you chose to support.

23 golfers chose to support the Chino Rotary Club, 13 golfers chose to support the Love Them All Foundation, 13 golfers chose to support Boys Republic, 12 golfers chose to support Priceless Pets, 8 golfers chose to support The Let It Be Foundation and 4 golfers chose to support Chino Valley Fire. 61 golfers chose to have their funds evenly distributed amongst the participating charities.

  • Chino Rotary Club will receive $2,357.23
    • $650 from the Chino Rotary Club will go to the Ayala Boys & Girls Golf program for their help working on the day of the Southern California Charity Golf Classic.
  • Love Them All Foundation will receive $1,932.50
  • Boys Republic will receive $1,932.50
  • Priceless Pets Rescue will receive $1,890.03
  • The Let It Be Foundation will receive $1,720.13
  • Chino Valley Fire District Foundation will receive $1,550.25

Would love to get your feedback and thoughts on our efforts. Please leave your comments on our Facebook group page. Link is below . . .

Golf Shirts

I have the golf shirts for everyone who ordered them on the day of the golf tournament. I will be delivering them and/or mailing them out soon.

Thank you all for everything!

Zeb

For the Community

This year we have selected some amazing charities to support at the SCCGC. Each of them provides a great service that really does so much to make the Chino Valley a wonderful place. Each of them also has passionate, caring and dedicated people that give so much of their time, knowledge and energy into improving our community.

  • Boys Republic – To give adolescent youth with behavioral, educational, and emotional difficulties an opportunity to achieve their maximum potential for responsible, self-directed life within the community.

  • Chino Rotary Club – To connect leaders within the community, exchange ideas about how to make a positive impact in the community where we work and/or live, and put those ideas into action.

  • Chino Valley Fire District Foundation – To promote life, safety, and welfare of the public through educational programs, direct assistance, and financial support of charitable organizations, victims of tragic events, and injured firefighters.

  • Love Them All Foundation – To help children & adults with disabilities play organized sports and participate in social activities.

  • Priceless Pets – To rescue, rehabilitate, and re-home unwanted and abandoned dogs and cats.

  • The Let It Be Foundation – To provide support and services to families of children diagnosed with life-threatening pediatric illnesses, thereby restoring the sense of normalcy in the home environment.

Find out more about these organizations on the SCCGC website, click here.

In Honor of Gary Christman

Here is Gary Christman at the first Southern California Charity Golf Classic. He delivered drinks and food to golfers during the tournament and planned to do the same this year. From the very beginning he was one of the biggest supporters of the tournament. In May, Gary passed away.

He was an excellent father, husband, friend, and community member who loved golf. He made great contributions to developing local junior golf and Ayala High School golf. We will always remember his kind heart and his smile which took over his whole face. Rest in peace.

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