Top 5 Reasons Why You Should NOT Set Up Automatic Posting On Your Social Media Accounts – And How To Do It Anyways

Posted on September 18, 2016 by Zeb Welborn

Before I tell you how to set up automatic posting for all your golf course social media accounts, let me tell you why you absolutely should NOT do it:

It Screams Inauthenticity: To engage in social media effectively, you need to use each channel as it was intended. Posting the same exact message on your Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest will tell your followers that you’re not engaging with anyone, you’re just blasting out a message. Remember, the key word in social media is “SOCIAL.” If you think socially and interact with your followers you’re much more likely to connect with golfers and encourage them to play your golf course more often.
Social Media Channels Will Limit Your Reach: Facebook and other social media channels have become more sophisticated in identifying when a third party tool like HootSuite is posting to your golf courses Facebook page on your behalf. As a result, they will make sure your posts show up less than if you posted them directly inside of Facebook.
Your Message Won’t Look Right: Each social media channel operates differently than the others. Instagram and Twitter are #Hashtag heavy, while Facebook and LinkedIn are not. Twitter can only post 140 characters at a time. When you share blog articles each platform pulls different website data to automatically populate the posts. Each social media channel has its own socially acceptable behavior. When you set up automatic posting for your golf course, you’re failing to reach your audience in the way they’d like to be reached.
You’ll Miss Out: If you only post in third party apps, you’ll miss out on opportunities that come from operating organically in each one of those social media pages. When logging into your accounts directly on your various social media channels you’ll be able to conduct outreach in those channels. If you’re relying solely on getting a message out there, you are missing out on opportunities to build connections and collaborate with other referral sources, golfers, local businesses, and your community.
Neglect Advertising Opportunities: The advertising feature in each social media platform operates differently too. As more and more consumers flock to social media, these social media channels will require more and more advertising to reach target audiences. If you’ve seen your Facebook reach lately you have probably realized that Facebook only shows each post to a small percentage of those who have liked your page. Spending money on social media advertising is an extremely affordable and effective way to reach your target audience. Use of an automatic posting tool will not help you identify advertising opportunities within the various social media channels.

Although I recommend not setting up automatic posting, it’s better than nothing. Realistically, posting on social media is time consuming and posting organically inside of each social media platform may not be feasible. For those of you that are interested, I’ll share with you some of the top tools to set up automatic posting for your social media channels.

HootSuite
TweetDeck
Buffer
SproutSocial
HubSpot
Social Oomph
Social Flow

Of the previous tools listed, I’ve only used HootSuite and TweetDeck. Each one operates a little bit differently and has unique features. If you’re looking to automate your social media postings these tools are a great place to start.

If at all possible, avoid automatic posting to your social media channels.

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19th Hole Media’s Top 10 List of 2015

Posted on January 4, 2016 by Zeb Welborn

At the end of the year, the 19th Hole Media team gets together to reflect on our successes and failures throughout the year. This meeting gives us an opportunity to fine-tune our direction and set new goals for the upcoming year. These are the Top 10 things we accomplished in 2015.

Top 10 of 2015

10. Share Your Passion Scholarships

Since starting the Share Your Passion Scholarships in 2012, we’ve awarded scholarships to 17 deserving students. We have kept in contact with many scholarship winners and are still inspired by them. They continue to work towards following their passions and helping better the lives of others. This year we awarded 3 Share Your Passion Scholarships and gave out our first Student of the Year Scholarship Award to one of the hardest working students at The Tutoring Solution.

9. TV Appearance

Zeb appeared on the Golf Life Video Channel for Fox Sports WEST. It was pretty darn cool to get on television.

8. Joined the Rotary Club

Zeb was inducted into the Chino Rotary Club by Melinda Robbins, Dale Bright, and Steven Bremer. The Chino Rotary Club has been serving the Chino Valley since 1925. San Bernardino County Supervisor Curt Hagman spoke and my wife, Cindy, mom, Annie, and dad, Larry were all in attendance.

7. Speaking Engagements

One of the things we enjoy most is educating others on growing their business. This year Zeb spoke with the San Bernardino County Workforce Investment Board, the Inland Empire Small Business Development Center, the Chino Valley Chamber of Commerce, Baldy View ROP, Small Business Summit, the California Golf Course Owners Association and the Golf Inc. Summit.

Topics for Zeb’s Speaking Engagements were:

Internet Marketing Strategies
Marketing with Facebook
How to Turn Your Business Into a Social Business
Marketing with LinkedIn
Marketing with Twitter
Social Media for Golf Courses
Innovative Marketing Tactics for Public Courses

6. #GolfChat

At the beginning of this year Zeb started #GolfChat. #GolfChat is a Twitter chat which happens every Tuesday at 5PM PST where some of the greatest minds in the golf industry come together to talk golf. #GolfChat has grown drastically since the beginning of the year and is a trending topic on Twitter every Tuesday. We’ve met so many amazing and passionate people working to grow golf. A highlight of #GolfChat in 2015 was when professional golfer, Natalie Gulbis surprised #GolfChatters by giving away free tickets to the U.S. Open at Chambers Bay Golf Course.

5. Awards and Accolades

It’s always nice to be recognized for the hard work you do. This year we were extremely grateful to receive a few unexpected awards:

Top 9 Game Changers by Southland Golf Magazine
10 Most Innovative People in Golf Marketing by Golf Inc. Magazine
Top 100 Podcasts that Will Make You Smarter, Better and Wiser by Inc. Magazine
Silent Partner of the Year by the Chino Valley Chamber of Commerce

4. Southern California Charity Golf Classic

We hosted the 1st Annual Southern California Charity Golf Classic to raise money for several worthy charities on July 17 at Los Serranos Country Club.

With help from many in our community, the tournament helped raise $7,597.81 for charity.

We distributed the money to several charities including: Bark for Life, Boys Republic, California Scholastic Press Association, Chino Rotary, Corona Firefighters Benevolent Fund, House of Ruth, The Let It Be Foundation, Salvation Army, Share Your Passion Scholarship, and the Wounded Warrior Project.

We had such a great time with this, we’re planning on running it again in 2016!

3. Chairman of the Board at the Chino Valley Chamber of Commerce

On July 27, Zeb was installed as Chairman of the Board for the Chino Valley Chamber of Commerce.

Becoming the Chairman of the Board has given Zeb an opportunity to help make local business owners more successful.

During his term of office, he set five goals to work towards in 2015/2016:

connect and work with other local business-related organizations
collaborate more with organizations that work to educate business owners
encourage and promote the involvement of young business owners in our community
enhance our use of technology
focus more on giving back

2. Lacey Gets Married

In August this year Lacey got married to Ryan Bernholtz at a fun wedding in Santa Ana, CA.

In June, Lacey’s twin brother, Rocky married Megan Hutchinson at a beautiful wedding in Corona, CA.

Truly a notable year for the Welborn Family and there was another addition to family this year…

#1. Birth of Sebastian Welborn-De La Torre

Sebastian Welborn-De La Torre was born on Friday, November 13th at 9:52pm in Ontario at 8 pounds, 9 ounces.

Sebastian is a happy, healthy, and super cute baby.

Zeb says it’s awesome being a dad.

Thank you all for everything! We hope you all have an amazing 2016.

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Zeb Welborn in Southland Golf Magazine

Posted on September 9, 2015 by Lacey Welborn

Zeb Welborn was chosen as a Game Changer in Southland Golf Magazine

Source: Southland Golf – July 2015

Southland Golf takes an annual look at a few people in the Southland who are Game Changers. People who help, inspire, influence or positively impact the game. It’s this year’s Front Nine.

Click the link above to read the article or check out some of our favorite parts below.

ZEB WELBORN

The former school teacher now instructs course operators how to connect with golfers online.

“The marketing model has changed dramatically over the past decade. Marketing used to be static. With social media, it demands to be dynamic,” Welborn said recently while sipping lemonade at Anaheim Hills Golf Course. “The algorithm of social media is engagement. People connect with golf courses through their emotions. You have to touch those emotions.”

The use of photos and videos on social media are other keys to making an impression, Welborn said, but even those are evolving from just a few years ago.

“It’s not photos or videos of the golf course. It’s photos and videos of people’s experience on the golf course,” he said. “That’s what makes the connection. We’re in an age where people want to share the fun they’re having in their lives, and that’s what we market to other golfers.” SG

Read the full article >>

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#GolfChat – How to Build a Genuine Community Online by Jeremy White CEO of Connect Golf

Posted on July 22, 2015 by Zeb Welborn

Jeremy White, CEO of Connect Golf

Marketing is, at its simplest, working out what people need and communicating that your product can serve them. Given the barrage of marketing messages, most people are switched off to traditional mediums, so it’s key to build the awareness first and that happens best in places where people are engaged. Mostly online communities. Only then might they switch on and start listening to what you’re saying.

You don’t need a college degree to figure it out. Common sense is all that’s needed and you’ve got that in bucketloads. Plus the courage to actually get out and give it a shot. No doubt there are plenty of history teachers and others who have a good idea to fill a niche, but they never have the guts to quit their jobs and carpe diem the heck out of their idea.

When I started building Connect Golf, I knew it needed to be attached to a community, but also knew communities were, understandably, suspicious of brands. It is also difficult to find communities without agendas. They exist, but it none represent the greater golfing demographic. The bigger social media platforms have some large communities when you look it on pure member numbers. However you can’t filter out the brands and individuals doing not-so-subtle self-promotion stuff or even the randoms posting pics of themselves on their latest golf holiday. Let me rephrase that, you can filter them, but you can’t be bothered. Most members aren’t even active and a post’s visibility is questionable to say the least.

It’s quite a coincidence, but true all the same, that I came to the view that a Twitter chat for golf was needed to solve most of the issues noted above – excepting the occasional and to be honest quite brilliant moderator stunts involving surprise female pro golfers and car brands (I’m a huge marketing cynic, but was happily tweeting with @lexus mentions). I realised that being a wannabe brand, doing it myself would probably lack credibility with participants, but the very next week I came across month 2 of #Golfchat. Problem solved!

Your role, experience, podcast, website, Twitter account etc. is based around the personal brand of Zeb Welborn, so while most people get that part of the exercise is to grow your own brand, they’re fine with that because they can see, hear and read the story behind it. Done for the right reasons and you’re building a no-nonsense community with golf at the core.

At the door to many online golf communities you have to read a heap of rules about what not to do on those platforms or forums, but with #GolfChat there’s none of that, yet people instinctively know how to behave. Yes we all want more business or more subscribers or more readers or more impressions or whatever, but the #GolfChatters generally understand that the way to build a brand via social media is to participate. Just participate and not sell. Pure and simple, we just talk golf and that’s cool from the perspective that we’re not in our usual sales mode. As John from @golfbloggercom would say, we’re just sitting at the #GolfChat bar and talking about the sport.

I’m usually your one paragraph email kinda guy who has a hard time not communicating a sense of rudeness due to brevity, but I look up here and have written a fricking novel about the things you’re doing right. I truly believe that what you’re doing is the best strategy to bring all the golf influencers together on a single platform for discussion.

Sincerely. Well done mate. Two thumbs up.

Jeremy White, CEO Connect Golf

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How to Run a Facebook Contest for Golf Courses: A Case Study

Posted on February 16, 2015 by Zeb Welborn

Contests for free stuff are cool.

Not only are they cool, but they are a great way to create word-of-mouth marketing at your golf course.

Earlier this month we ran a Facebook contest for our client and here’s how we did it.

The Contest:

This particular client was in the process of renovating their putting green. The course invested a lot of money to improve the experience for their golfers and wanted to let as many golfers as possible know about it.

Our Facebook contest announced the upgraded putting green and the copy for the contest went something like this (picture below):

“Contest for Free Golf: If you could name our NEW putting green . . . What would you name it?

The comment with the Most “Likes” will win a Free twosome of Golf, Monday – Thursday, AND our Favorite Comment will also win a Free twosome Monday – Thursday.

Contest ends at 5pm PST on Friday, November 21.

Good Luck!”

The Anatomy of a Great Facebook Contest for Golf Courses:

Contest is Easy to Enter – The contest needs to be easy to enter. This contest is super easy to enter. All they need to do is name the putting green.
Rules are Simple – The simpler the contest is, the more likely people are going to enter it.
Compelling Picture – There needs to be a unique, authentic and compelling picture to make a great Facebook contest for your golf course.
Valuable Prize – The prize needs to be something your golfers want, but doesn’t need to be anything over the top. I’ve seen golf courses give away 10 free rounds of golf to a contest winner or more. A free twosome is all you need to get massive engagement on your Facebook page.
Clear End Date – Make sure you identify the end date of your contest.
Promote – Be sure to promote your contest in as many ways as you possibly can. For this particular contest the golf course announced it via their email newsletter. Other ideas could be to inform golfers at the point of sale, on the phone, and on your website.
Boost It – We knew this Facebook post would be popular so we boosted it. Boosting a post on Facebook means Facebook will show it to more people. For this contest we boosted the post by spending $5. A minor investment for a significant increase in exposure.

In the first comment to any contest post you should include the following disclaimer:

“By entering this contest, you agree to a complete release of Facebook from any or all liability in connection with this contest. This contest is in no way sponsored, endorsed or administered by, or associated with, Facebook.”

Now that you know how to create a killer contest, let’s take a look at the type of results you can expect from running one.

The Results:

At the start of this contest this particular Facebook page had 883 “Likes.” Just 4 days later, their Facebook grew by 47 Likes to 930.

The contest itself reached 2,976 people, was liked 33 times, commented on 111 times, and shared 15 times. From all posts, including shares, the post had more than 339 likes, comments, and shares – 78 total likes, 241 total comments, and 20 shares. The post was also clicked on 409 times.

For a Facebook page with less than a 1,000 followers, those numbers are pretty darn good. Nearly 3,000 people saw this and better yet, more than 400 people engaged with this one post.

By the Numbers:

47 New Likes – 47 new golfers exposed to golf course content for life.
2,976 People Reached – 2,976 people physically saw this post
1,741 Organic Reach – Post reached 1,741 people for free
1,235 Paid Reach – Paid $5 to boost the post which went to 1,235 more people
33 Likes on the post itself
111 Comments on the post itself
15 Shares on the post itself
339 Total Likes, Comments and Shares after considering shared content
78 Total Likes
241 Total Comments
20 Total Shares
409 Clicks on the post itself

Follow Up:

The benefits of running a Facebook contest for your golf course don’t end there. A great contest leverages the experience of the golfers who entered and won the contest.

Be sure to announce and recognize the contest winners as soon as you can with a comment on the contest post. Be sure to ask them to send you a direct message with their contact information. Don’t forget to get their email address so you can add them to your email list.

Then, use their profile pictures and announce them on your main Facebook page giving them some recognition but also reminding your Facebook following that if they check your posts they can win free golf at your golf course. This will give you an opportunity to advertise and market to your audience moving forward for free.

Now your contest post gets even more visibility. In this post we reached an additional 495 people with 143 post clicks, 15 likes, 8 comments and 1 share.

The final thing you want to do is send an email to the winners. This is the email we sent to the winners of this contest:
Congratulations on Winning A Free Twosome at (Golf Course)!

“(Name),

Congratulations on winning a free twosome of golf at (Golf Course). Hope you enjoy your experience here.

If you’re interested, please take photos of your round and share them with me so I can post them on our Facebook page.

Thank you for participating!

Zeb”

If you’re open to it. An even better email to send out would be something like this:

Subject: Congratulations on Winning A Free Twosome at (Golf Course)!

“(Name),

Congratulations on winning a free twosome of golf at (Golf Course). Hope you enjoy your experience here.

If you’re up for it, we’d love to play golf with you and use some of the photos from our round on our Facebook page. May we join you?

Totally understand if you’d like to play golf without us. Either way, just let us know.

Thank you for participating!

Zeb”

If they do invite you to join them for a free round, it’s a great opportunity to take lots of pictures you can then use to post on your Facebook page for months to come. It also gives these golfers a chance to become loyal to your golf course.

If you can’t make it to play golf with them, send the first email and hopefully they will send you a picture of them at the golf course and you can use that to promote your free golf giveaway (and your golf course) even more.

Interested in learning more about running a Facebook contest for your golf course? Contact Zeb at (909) 973-9089 or email at Zeb@WelbornMedia.com

Bonus Content – Learn How to Run a Facebook PHOTO Contest!

Exclusively for members of our email list we’re sharing how to run a Facebook Photo Contest, the results we achieved, and teach you how to run your own photo contest.

Sign up now to learn how we ran a Facebook photo contest for another client of ours where we reached 2,972 people, collected multiple golfer-generated photos, and how we used those photos to promote our clients golf course even more!

Click Here to Learn How to Run a Facebook Photo Contest!

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My Top 82 Golf Twitter Accounts to Follow in 2015

Posted on January 6, 2015 by Zeb Welborn

In preparing for our very first #GolfChat hosted tonight on Twitter, Tuesday, January 6 at 5pm PST. I decided to create a list of my favorite Golf Twitter accounts to follow.

I jokingly say that these are the best of the best golf Twitter accounts to follow in 2015.

My list is not meant to be comprehensive. This is just a list of people who I’ve talked golf with on Twitter over the years. Give them a follow and let them know you found them through this list if you get a chance.

#GolfChat

Check back as I will be updating this list through February, 2015 to include lists like Top 20 Golf Twitter Accounts to Follow, Top 20 PGA Tour Golfers to Follow, Top 20 LPGA Tour Golfers to Follow, Top 20 GK Twitter Accounts to Follow, and much, much more.

(I’ll include links as they become available on the world wide web)

But for now, here are my favorite Twitter accounts to follow:

Bunkers Paradise

@AdamJFonseca – Freelance golf writer. GWAA member. @BunkersParadise contributor. Owner of http://ChicagoDuffer.com .
@BunkersParadise – A Golf Community Who Live, Love & Learn Everything Golf | Golf Club Reviews, Videos, Tips, Giveaways & Lots of Fun!
@BPGolfingGirls – The Official Twitter account for the women of @BunkersPGolf (Bunkers Paradise). Follow for @lpgagolf news, women’s reviews and thoughts. Run by @hugapar
@GolfingWithLee – Community Manager, Partner & Head of Social Media for http://bunkersparadise.com @bunkersparadise | Family, Lakers, Golf & Surf | creator of @lakerfacts
@hugapar – Former LPGA Player helping golfers reach Peak Performance thru Mental Training.#golf Proud 2b on Team @BunkersPGolf as writer/reviewer http://bunkersparadise.com

Defining Success Podcast Interviewees – Over the past few years I’ve had the pleasure of interviewing some amazing people on The Defining Success Podcast. Here are the golfers I’ve interviewed who have Twitter accounts.

Listen to their interviews at the Defining Success Podcast.

@Hugapar – Former LPGA Player helping golfers reach Peak Performance thru Mental Training.#golf Proud 2b on Team @BunkersPGolf as writer/reviewer http://bunkersparadise.com
@GolfingwithLee – Community Manager, Partner & Head of Social Media for http://bunkersparadise.com @bunkersparadise | Family, Lakers, Golf & Surf | creator of @lakerfacts
@JohnnyGK – Owner/Founder – Golf’s Social Network – GreensKeeper – Mobile App Launching Soon – Company Expansion Planned
@rickyleepotts – Digital Communications Manager for Troon, owner of the Google+ GOLF Community, blogger, beer snob, music fanatic, avid golfer and runner!
@SWINGPlay – Christian, Mother, Wife, LPGA Member, USKG Master & Top Kids Teacher, Founder SWINGplay® Golf Education & Interactive FUNdamental Golf Designs
@theGolfClub – The Golf Club host/producer on 4 radio stations in Hawaii. Streaming live or podcast at http://radiogolfclub.com , @iTunes, @TuneIn or @Stitcher. Member GWAA.
@USGLL1 – Growing the Game
@virgiltourspin – PGA teaching professional/tv/raidio host of Golf Talk America & Talking Golf, Callaway Elite Staff, Public Speaker, Best-Selling Author

Golf Course Industry

@AllenWronowski – Folds of Honor Director of Golf Development and Relations; PGA of America Honorary President and Hall of Fame Member
@AndrewKramer47 – Professional Golfer tryin to birdie my back nine #BeyondTheLinks
@aspittle – Senior Director of Sales & Marketing for @KemperSports Golf Course & Hospitality Management (Pinkberry, Music & Caffeine addict)
@CowanBrew – VP of Sales & Consulting for Box Ventures, GM of Greens CC, Love the Thunder, Sooners & MSM Rockets. These thoughts are mine
@crittendenconf – #Golf, #Insurance and #CRE Conference Experts #CrittREF14, #GolfCon14, #realestate, #Multifamily, #MultiCon15, #MultiWESTCon15, #MedCon15, #CRECon14 #CRECon15
@KemperSports – Golf course management company in Northbrook, Ill. Properties include @BandonDunesGolf, No. 1 Golf Resort, @ChambersBayGolf, @HarborShores and The Prairie Club.
@KevKnutsen – Director of Golf at @elpradogc.
@krisstrauss – VP of Sales & Marketing for Troon. Originally from Honolulu, Hawaii. Resides in AZ. Golf fanatic & ASU Sun Devil. (Views are my own).
@NGCOAConference – Registration opens September 29th for the 2015 NGCOA Annual Conference on Feb. 23-26 in San Antonio, TX.
@ntudornelson – Business Development Associate for @KemperSports Golf Course and Hospitality Management
@pgaofamerica – Official tweets of the PGA of America – The world’s largest sports organization, comprised of 28,000 men and women golf Professionals.
@scpga – Welcome to the official home of the Southern California PGA. Stay tuned for important information, event recaps, photos, & more! Thanks for stopping by!
@TheNGCOA – The National Golf Course Owners Association is the leading authority on the business of golf course ownership and management. Get our attention — #NGCOA
@TroonGolf – @rickyleepotts & @krisstrauss tweeting for Troon Golf – The world’s largest golf management company overseeing operations in 34 states and 28 countries.
@TylerPringle – Digital marketing and 3-putt specialist.
@WBOBrien – AZ native living the dream in San Diego. Enjoys man’s best friend, surf, sand and Mexican food.

Golf Courses (Most of these are clients of mine. And if they’re not clients, then they’re good friends.) I personally manage the @ArroyoTrabuco and @sbmunigolf Twitter accounts. Be sure to follow them!

@AnaheimGolf – For a true Southern California golf experience, there’s no better choice than Anaheim with our two beautiful courses and complete range of clubhouse facilities.
@ArroyoTrabuco – High-end golf without the high-end price. Right in your backyard.
@DadMiller_Golf – Come enjoy Anaheim’s most well maintained and price friendly course! With 18 beautiful holes, you’re sure to enjoy the walk :)
@DadMillerGolf – Dad Miller Golf Course 430 N. Gilbert Street Anaheim, CA. 92801
@GolfDWGR – Official page of Desert Willow Golf Resort in Palm Desert, CA. 36 Holes of Award-Winning Golf, Palm Desert Golf Academy. Scenic Dining, Wedding and Event Venue.
@LosSerranosCC – Los Serranos Country ClubOffers an Unparalleled Golfing Experience. Our Two 18 Hole Championship Golf Courses Appeal to Golfers of all Levels & Ages #LSCC
@MaderasGolf – One of San Diego’s only Golf Digest Top 100 courses for 2013-14, Maderas Golf club is just minutes from downtown San Diego.
@riverviewgolf18 – A family owned and operated 18 hole golf course located in the heart of Orange County California
@RobinsonGolf – LA County’s Upscaled Golf Course. Two Award Winning 18 Hole Courses with A 25,000 Square Foot Club House.
@SanDimasGolf – Official Twitter Site for updates, news and specials from San Dimas Canyon Golf Course in San Dimas, CA
@sbmunigolf – Santa Barbara’s beautiful, walkable, full service, 18-hole community golf course and practice facility.
@sf_golf – Strawberry Farms Golf Club offers Championship Golf in an unmatched natural setting, The OC’s best kept secret for breakfast, lunch & dinner!
@Stevinson_Ranch – Stevinson Ranch Golf Club, located in the heart of California’s Central Valley, is a reasonable driving distance from anywhere in the San Francisco Bay Area
@StevinsonRanch – #1 Golf Course & Golf Experience in California!!!

Golf Fanatics

@ADePallo – Philadelphia Born & Raised. U of A Grad #BearDown. Social Media aficionado for @ClevelandGolf & @SrixonGolf. Thoughts are my own.@Petedrotar – USGTF Master Pro/.Fromer Tour Pro/,Owner of Squire Golf/, First Tee Coach /1+Putting/Retired Gunny Sargent /USMC/ VNVet/ U of M /Bama fan!
@golfblogspotUK – Golfblogspot.co.uk is spot on for all the latest golf news, golf scores, results, videos & blogs
@GOLFFOODADDICT – Host of @golfshowirishtv on @irishtv, founder #irishgolfdebate, weekly golf columnist at @thecontel and @airbnbhost. Views my own. Proud Waterfordian.
@HalleeGolfMan – Media Consultant-Maine Today Media, House Of Hallee paintings, Love everything golf, Patriots, Bruins, Red Sox, Celtics…
@HOGGOLFBLOG – One of the world’s leading golf blogs since 2004
@mgtruth – Allum (nee Colville) I’m a 57yr old wife to Paul, and mother of 2 adult children. I play golf (poorly but obsessively) and I’m a volounteer counsellor.
@mikejtucker00 – Passionate about Scotland and memorable experiences that fully engage all of the senses. Personal account entirely my opinions not representative of my employer
@RuMacDonald – Golf Tourism Scotland Young Person of the Year 2013. Host of a weekly podcast that talks Scottish golf travel – @scotgolfpodcast.
@ScotGolfPodcast – A golf travel podcast & website helping you plan your golf trip to Scotland, The Home of Golf. Listen to the weekly podcast on iTunes: http://ow.ly/28pu3z
@seanogle – Currently doing the stuff most people just talk about doing…
@spin_47 – I am The Editor of @ProGolfNow a division of The @Fansided Network.and Sounds of the Mountains, an Appalachia Music Blog
@TheGolfSpace – One of the first golf bloggers! http://HookedOnGolfBlog.com and http://TheGolfSpace.com – @HOGGOLFBLOGand @thegolfspace Golf expert at http://golf.answers.com

Golf Industry

@2ndGuyGolf – Golf gear with a purpose | 100% of net profits go to charities | Founded by former MLB pitcher Russ Ortiz | #YouBuyWeGive
@3MeninaBunker – Funky, Modern Website designed and run by a group of Golf Mad Lads – Providing Deals & Offers, Course and Equipment reviews, Tips, Industry news & More
@3upgolf – We help you enjoy the game of golf. Family owned and operated.
@AceofClubsGolf – http://www.TheAceofClubs.com – Custom Built Golf Clubs since 1997 http://facebook.com/TheAceofClubsCustomGolf …
@BillConwell – VP – Special Projects @Back9Network – Business Developer with Passion & FUN!
@chandler_colin – I AM A INSPIRATIONAL BLIND GOLFER I HAVE CHOROIDEREMIA http://colinchandler.weebly. com I LIKE GREYHOUNDS HORSES MUSIC FOOTBALL ATHLETICS I INSPIRE
@golfgal – I love playing golf, watching golf, writing about golf, reading about golf, reviewing golf products & courses and helping golf companies market themselves.
@Golflife – Tune In Each Week For Updates from Golf, Golf News, Golf Tips, Equipment, Travel, PGA Tour. Like us on Facebook. https://www.facebook.com/golflife
@sherylgolf – Business, Marketing Consultant Author of the Pros Guide to Marketing & FUNdamentals of the Party Business
@SouthlandGolf – SoCal’s No. 1 source for golf news, events and entertainment. Tweets from Editor John Dunphy
@TheGolfChick – Obsessing & writing about golf since 2005. (The Golf Chick™) Tweeting about anything.Also @TheGunChick
@wcuebas – Reviewer for http://Golfballed.com / Black Widow Ambassador/#BlessedMan

Golf Instructors

@mentalgolfkeys – Michael Anthony is author of The Mental Keys – Lower Your Score While Driving Your Car – Results Guaranteed.
@SeanLanyiGolf – PGA Playing & Teaching PGA Professional based in Southern California. Partnered with Black Gold GC, TaylorMade Adidas Golf, Matrix Shafts, Sub70USA.

Golfers

@AdamKingsley72 – Sports, sports, sports..Niner Nation.
@EstebanEtoledo – This is Esteban Toledo’s Official twitter account. God bless and look forward to what the future holds for me and my family in 2014.#family#god#ETFF-Foundation
@gmolinarogolf – Born in Italy. Raised in Kenya. ASU Graduate 2012. 2014 @LPGA Rookie #golf #SunDevils #AnimalLover

Greenskeeper.org – I manage the Facebook presence for Greenskeeper.org

@GKCourseReviews – http://Greenskeeper.org is a FREE online golf community providing recent golf course reviews, photos, maintenance alerts – mobile launching July
@GKSoCalGolf – http://Greenskeeper.org is a FREE online golf community providing aeration alerts, golf course reviews, photos, free handicap tracker, and much more!
@GolfNomadBAA – Follow me as I pursue my ultimate goal of playing golf in all 50 states, as well as review courses throughout California.
@Greenskeeperorg – Free online community of over 65,000 golfers. Golf course reviews, aeration alerts, golf specials and more. Mobile coming in September.
@keith6pez – Just another dude.
@ringworld_ace – By day I am a mild mannered Packaging Guru for the Optical Disc (CD and DVD) packaging markets; by night I am just your basic frustrated golfer.
@ringworldGK – Chasing a little white ball, one hole at a time.
@Rob1563GK – Golf Hacker, member, http://Greenskeeper.org , fan of UNLV, Knicks, Braves, Chargers #vegasbaby

Superintendents:

@StephenTucker7 – Works in the Turf Equipment Management business.

My Golf Twitter Accounts

@19thHoleMedia – We help golf courses reach more golfers, build stronger relationships with current ones, all while promoting the game of golf.
@socialgolfcours – The Social Golf Course. 21st Century Golf Course Marketing with Social Media. By Zeb Welborn of 19th Hole Media and John Hakim of http://Greenskeeper.org .
@ZebWelborn – Owner – Welborn Media. Host – Defining Success Podcast. Owner – 19th Hole Media. Author – The Social Golf Course. Entrepreneur, Golfer and Educator. #SocialGolf

If you’ve never participated in a Twitter chat before, learn how to participate in #GolfChat here.

In golf chat we hope to share, discuss and improve the game we all love so dearly, so be ready to bring on your attitude, your insight and your passion for the greatest game every Tuesday night from 5pm to 6pm PST.

Look forward to chatting with you.

This post will be updated regularly to include more Golf Twitter accounts to follow in 2015.

If I missed anyone, please include them in the comments below.

And if I missed you, I’m sorry.

Include your Twitter name in the comments below too!

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Zeb Welborn to Speak at the Crittenden Golf Conference in Phoenix, AZ on The Social Golf Course

Posted on September 22, 2014 by Zeb Welborn

Earlier this year, it was announced that I was going to be the moderator for a panel discussion on our book, The Social Golf Course, at the Crittenden Golf Conference on October 2 from 3:30pm to 4:30pm.

We will be discussing:

Old Marketing Tactics vs. New Marketing Tactics
How Social Media Increases Revenue
Content Creation: How to Create a Compelling and Engaging Social Presence
How to Think Socially

It was an honor to be selected as a presenter for one of the largest golf conferences in the United States and I was even more honored once I was able to select the panelists for our discussion.

Zeb Welborn to speak with Amy Spittle, John Hakim, and Jodi Shaver on The Social Golf Course at the Crittenden Golf Conference in Phoenix, AZ

Crittenden Golf Conference: The Social Golf Course

John Hakim is the owner of Greenskeeper.org, a golf social network of 60,000+ members that has been in existence for over 10 years. Greenskeeper.org has been working directly with golf courses for over 8 years providing online media advertising and social media consulting. John has presented to the National Golf Course Owners Association and California Golf Course Owners Association. Greenskeeper.org currently works with over 30 golf course clients and is very well respected in the golf course industry. John is the community manager of the Greenskeeper.org and has a thorough understanding of other social media platforms. John brings a unique understanding and working knowledge of how golfers engage each other and golf courses online.

Amy Spittle joined KemperSports in 2006 and has over 15 years of sales and marketing experience. Ms. Spittle demonstrates high-caliber leadership experience in all aspects of the sales and marketing process with concentrations in competitive analysis, brand positioning, special events planning and business development. For KemperSports, she has lead the development and execution of many successful, high-impact business plans with a creative, visionary approach that have produced high-growth revenue and market share results. She is characterized for her motivation of teams to achieve peak performance, discern competitive markets and meet aggressive business objectives. Prior to joining KemperSports, Amy worked in the resort and hospitality industry with both Troon Golf and OB Sports Management serving as a Director of Sales and Marketing where she was instrumental in the successful leisure sales, tournament outing sales, website development and overall revenue growth at the property level.

Jodi Shaver is the Assistant Marketing Manager at Desert Willow Golf Course. Desert Willow Golf Resort located in Palm Desert, California, just minutes away from Palm Springs, offers two of the Coachella Valley’s best plays. Test your skills against the natural hazards and myriad water features of the challenging Firecliff Course or play a smoother, more relaxing round on the magnificent Mountain View Course. Thank you John, Amy, and Jodi for agreeing to be in our panel discussion. I’m really looking forward to speaking with you.

The Crittenden Golf Conference takes place October 1-3 at the Pointe Hilton Tapatio Cliffs Resort. Register today to join hundreds of top golf industry executives at this exclusive event.

The Crittenden Golf Conference (formerly the Golf Inc. Conference) is a three day event for professionals in the golf industry. This event includes 9 hours of educational sessions facilitated by the industry’s leading executives and designed to aid in the growth of your business. Attendance to this event will supply you with up to date, topical, and exciting information on a wide range of material; as well as provide the opportunity to network at several organized events with hundreds of other professionals in the field.

Crittenden creates a bridge of information between the Golf industry and its professionals. Over the past 25 years, we have established a recognized platform where business professionals are given the necessary tools to build their company and succeed in today’s ever changing golf world. We encourage you to explore the numerous benefits of participating in this highly rewarding conference.

Want to see how your social media presence stacks up against the competition?

Download our free Social Media Scorecard which will help you determine how good your online presence is.

Social Media Scorecard

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Zeb Welborn on Danielle Tucker’s The Golf Club Radio Show

Posted on May 31, 2014 by Zeb Welborn

Danielle Tucker’s The Golf Club Radio Show ^® broadcasts state-wide talking to Hawaii’s Golf Pros and golfers across America. Danielle interviews sports shrinks, authors, mental coaches and PGA broadcasters.

Danielle Tucker

During the interview, Danielle and Zeb chat about The Social Golf Course and its implications for the golf course industry. We discussed Facebook, Twitter, Instagram and how a golf course can become a social golf course. If you’re interested in listening to the episode you can find it here – Zeb Welborn’s interview with Danielle Tucker . . . Zeb’s interview comes on around the 48 minute mark.

For more about The Social Golf Course, please visit The Social Golf Course website where you can engage in the discussion on what it would take for a golf course to become a social golf course.

In this episode, Danielle interviews Tony Dear, a golf writer from England living in the United States; Michael Patrick Shiels from Michigan’s The Big Show host, aka The Golf Club Travel Guru Extraordinaire; John Hopkins, a golf writer for Global Golf Post for 35 years at The Times and the author of Fore!; Ken Barley, the owner of PhotoBallMarker.com; Bill Fiedler, an account executive from Buffalo Communications; and of course, Zeb Welborn, owner of Welborn Media, host of the Defining Success Podcast, Author of The Social Golf Course, Entrepreneur, Golfer and Educator.

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Zeb Welborn & John Hakim Present at KemperSports Regional Meeting

Posted on May 29, 2014 by Zeb Welborn

Amy Spittle, Regional Sales and Marketing Director at KemperSports Golf Course & Hospitality Management invited John Hakim from Greenskeeper.org and Zeb Welborn from 19th Hole Media were invited to present at the KemperSports Regional Meeting held at Desert Willow Golf Resort.

Zeb Welborn, Amy Spittle, Nichole Tudor Nelson and John Hakim at the KemperSports Regional Golf Meeting at Desert Willow Golf Resort in Palm Springs, California.

The Social Golf Course

In our presentation we discussed our book, The Social Golf Course and its implications for the golf course industry. We shared ideas on how employees can take part in the social media strategy at a golf course, how to use Facebook and Twitter, how to evaluate the ROI of social media, how to increase followers and a brief Q&A session.

KemperSports has an award-winning portfolio that includes nationally-ranked courses and tournament venues. They work to develop and manage a broad range of private clubs, golf resorts, public golf courses and municipal golf courses. They have expanded their management expertise to include conference centers, lodging operations and recreational facilities.

KemperSports continues to be a family-owned business with over 5,500 employees. They’re based in Northbrook, Illinois and operate regional offices in Northern California, Southern California, Dallas, South Florida and Maryland.

The KemperSports Regional Meeting presentation went extremely well and we’re so grateful that Amy gave John and Zeb the opportunity to speak to golf course owners, golf course operators, golf course general managers and golf course marketing directors on the importance of social media. If you’d like John or Zeb to speak at your event, please email Zeb Welborn at Zeb@WelbornMedia.com

Thanks again Amy!

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