Zeb Welborn to Speak at Golf Inc. Strategies Summit

Posted on September 23, 2015 by Lacey Welborn

The Golf Inc. Strategies Summit is the industry’s most inspirational, visionary and energetic event of the year. The three-day event is packed with 25 educational sessions, 7 networking events, hundreds of industry leaders and a 1,001 ideas. The event takes place September 28-30, 2015 at La Quinta Resort & Club in La Quinta, California.

See Zeb’s Speaker Bio

Check Out the Course Details:

Innovative Marketing Tactics for Public Courses

September 30, 10:00am

How to use events, promotions and social media to drive rounds
Lead-generation strategies to uncover new golfers
Visuals: Why Instagram is the next big thing for golf
Fresh ideas and strategies from the most innovative marketers in golf

Andrew Fleming, KemperSports
Christina Khamis, Western Golf Properties
Michael Phelps, Pipeline Marketing Group
Zeb Welborn, 19th Hole Media, Welborn Media

Some other notable speakers at the summit are Eric Affeldt, CEO, ClubCorp; Dana Garmany, CEO, Troon Golf; Jim Hinckley, CEO, American Golf, Century Golf Partners; Steve Skinner, CEO, KemperSports; Randy Starr, COO, Topgolf; Rick Farrant, GreatLife Golf & Fitness; and Peter Hill, Billy Casper Golf.

Zeb was recently chosen by Golf Inc. as one of the 10 Most Innovative People in Golf Marketing.

Will You Be There?

Are you going to the Golf Inc. Strategies Summit?

Email me at Zeb@WelbornMedia.com or tweet me @ZebWelborn to let me know you’ll be there
(I may give you a free copy of the book, The Social Golf Course)

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Zeb Welborn in Southland Golf Magazine

Posted on September 9, 2015 by Lacey Welborn

Zeb Welborn was chosen as a Game Changer in Southland Golf Magazine

Source: Southland Golf – July 2015

Southland Golf takes an annual look at a few people in the Southland who are Game Changers. People who help, inspire, influence or positively impact the game. It’s this year’s Front Nine.

Click the link above to read the article or check out some of our favorite parts below.

ZEB WELBORN

The former school teacher now instructs course operators how to connect with golfers online.

“The marketing model has changed dramatically over the past decade. Marketing used to be static. With social media, it demands to be dynamic,” Welborn said recently while sipping lemonade at Anaheim Hills Golf Course. “The algorithm of social media is engagement. People connect with golf courses through their emotions. You have to touch those emotions.”

The use of photos and videos on social media are other keys to making an impression, Welborn said, but even those are evolving from just a few years ago.

“It’s not photos or videos of the golf course. It’s photos and videos of people’s experience on the golf course,” he said. “That’s what makes the connection. We’re in an age where people want to share the fun they’re having in their lives, and that’s what we market to other golfers.” SG

Read the full article >>

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Thank You for a Successful 1st Annual Southern California Charity Golf Classic!

Posted on July 31, 2015 by Lacey Welborn

Our very first golf tournament was a great success. We got a lot of great feedback from the golfers to truly enjoyed themselves on the course that day. So many fabulous and wonderful people showed us so much support and they helped us to pull off this amazing event. It was a nice day with beautiful weather at a terrific golf course, combined with good people, tasty food, and lots of prizes. We couldn’t have asked for more.

Here are a few photos from the event. Check out our SCCGC Facebook Group for more and to like, comment and share! Click here.

See More Pics

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Zeb Welborn to Speak at the Crittenden Golf Conference in Phoenix, AZ on The Social Golf Course

Posted on September 22, 2014 by Zeb Welborn

Earlier this year, it was announced that I was going to be the moderator for a panel discussion on our book, The Social Golf Course, at the Crittenden Golf Conference on October 2 from 3:30pm to 4:30pm.

We will be discussing:

Old Marketing Tactics vs. New Marketing Tactics
How Social Media Increases Revenue
Content Creation: How to Create a Compelling and Engaging Social Presence
How to Think Socially

It was an honor to be selected as a presenter for one of the largest golf conferences in the United States and I was even more honored once I was able to select the panelists for our discussion.

Zeb Welborn to speak with Amy Spittle, John Hakim, and Jodi Shaver on The Social Golf Course at the Crittenden Golf Conference in Phoenix, AZ

Crittenden Golf Conference: The Social Golf Course

John Hakim is the owner of Greenskeeper.org, a golf social network of 60,000+ members that has been in existence for over 10 years. Greenskeeper.org has been working directly with golf courses for over 8 years providing online media advertising and social media consulting. John has presented to the National Golf Course Owners Association and California Golf Course Owners Association. Greenskeeper.org currently works with over 30 golf course clients and is very well respected in the golf course industry. John is the community manager of the Greenskeeper.org and has a thorough understanding of other social media platforms. John brings a unique understanding and working knowledge of how golfers engage each other and golf courses online.

Amy Spittle joined KemperSports in 2006 and has over 15 years of sales and marketing experience. Ms. Spittle demonstrates high-caliber leadership experience in all aspects of the sales and marketing process with concentrations in competitive analysis, brand positioning, special events planning and business development. For KemperSports, she has lead the development and execution of many successful, high-impact business plans with a creative, visionary approach that have produced high-growth revenue and market share results. She is characterized for her motivation of teams to achieve peak performance, discern competitive markets and meet aggressive business objectives. Prior to joining KemperSports, Amy worked in the resort and hospitality industry with both Troon Golf and OB Sports Management serving as a Director of Sales and Marketing where she was instrumental in the successful leisure sales, tournament outing sales, website development and overall revenue growth at the property level.

Jodi Shaver is the Assistant Marketing Manager at Desert Willow Golf Course. Desert Willow Golf Resort located in Palm Desert, California, just minutes away from Palm Springs, offers two of the Coachella Valley’s best plays. Test your skills against the natural hazards and myriad water features of the challenging Firecliff Course or play a smoother, more relaxing round on the magnificent Mountain View Course. Thank you John, Amy, and Jodi for agreeing to be in our panel discussion. I’m really looking forward to speaking with you.

The Crittenden Golf Conference takes place October 1-3 at the Pointe Hilton Tapatio Cliffs Resort. Register today to join hundreds of top golf industry executives at this exclusive event.

The Crittenden Golf Conference (formerly the Golf Inc. Conference) is a three day event for professionals in the golf industry. This event includes 9 hours of educational sessions facilitated by the industry’s leading executives and designed to aid in the growth of your business. Attendance to this event will supply you with up to date, topical, and exciting information on a wide range of material; as well as provide the opportunity to network at several organized events with hundreds of other professionals in the field.

Crittenden creates a bridge of information between the Golf industry and its professionals. Over the past 25 years, we have established a recognized platform where business professionals are given the necessary tools to build their company and succeed in today’s ever changing golf world. We encourage you to explore the numerous benefits of participating in this highly rewarding conference.

Want to see how your social media presence stacks up against the competition?

Download our free Social Media Scorecard which will help you determine how good your online presence is.

Social Media Scorecard

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Zeb Welborn on Danielle Tucker’s The Golf Club Radio Show

Posted on May 31, 2014 by Zeb Welborn

Danielle Tucker’s The Golf Club Radio Show ^® broadcasts state-wide talking to Hawaii’s Golf Pros and golfers across America. Danielle interviews sports shrinks, authors, mental coaches and PGA broadcasters.

Danielle Tucker

During the interview, Danielle and Zeb chat about The Social Golf Course and its implications for the golf course industry. We discussed Facebook, Twitter, Instagram and how a golf course can become a social golf course. If you’re interested in listening to the episode you can find it here – Zeb Welborn’s interview with Danielle Tucker . . . Zeb’s interview comes on around the 48 minute mark.

For more about The Social Golf Course, please visit The Social Golf Course website where you can engage in the discussion on what it would take for a golf course to become a social golf course.

In this episode, Danielle interviews Tony Dear, a golf writer from England living in the United States; Michael Patrick Shiels from Michigan’s The Big Show host, aka The Golf Club Travel Guru Extraordinaire; John Hopkins, a golf writer for Global Golf Post for 35 years at The Times and the author of Fore!; Ken Barley, the owner of PhotoBallMarker.com; Bill Fiedler, an account executive from Buffalo Communications; and of course, Zeb Welborn, owner of Welborn Media, host of the Defining Success Podcast, Author of The Social Golf Course, Entrepreneur, Golfer and Educator.

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Zeb Welborn & John Hakim Present at KemperSports Regional Meeting

Posted on May 29, 2014 by Zeb Welborn

Amy Spittle, Regional Sales and Marketing Director at KemperSports Golf Course & Hospitality Management invited John Hakim from Greenskeeper.org and Zeb Welborn from 19th Hole Media were invited to present at the KemperSports Regional Meeting held at Desert Willow Golf Resort.

Zeb Welborn, Amy Spittle, Nichole Tudor Nelson and John Hakim at the KemperSports Regional Golf Meeting at Desert Willow Golf Resort in Palm Springs, California.

The Social Golf Course

In our presentation we discussed our book, The Social Golf Course and its implications for the golf course industry. We shared ideas on how employees can take part in the social media strategy at a golf course, how to use Facebook and Twitter, how to evaluate the ROI of social media, how to increase followers and a brief Q&A session.

KemperSports has an award-winning portfolio that includes nationally-ranked courses and tournament venues. They work to develop and manage a broad range of private clubs, golf resorts, public golf courses and municipal golf courses. They have expanded their management expertise to include conference centers, lodging operations and recreational facilities.

KemperSports continues to be a family-owned business with over 5,500 employees. They’re based in Northbrook, Illinois and operate regional offices in Northern California, Southern California, Dallas, South Florida and Maryland.

The KemperSports Regional Meeting presentation went extremely well and we’re so grateful that Amy gave John and Zeb the opportunity to speak to golf course owners, golf course operators, golf course general managers and golf course marketing directors on the importance of social media. If you’d like John or Zeb to speak at your event, please email Zeb Welborn at Zeb@WelbornMedia.com

Thanks again Amy!

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Social Media in Scottish Golf Travel on The Scottish Golf Podcast

Posted on April 25, 2014 by Zeb Welborn

Ruairidh Macdonald, the host of The Scottish Golf Podcast interviewed me about my book, The Social Golf Course. Listen to the episode titled, Social Media in Scottish Golf Travel, by clicking on the link.

During the interview we talk about my Scottish heritage and how I’ve been able to help golf courses reach more customers and get golfers to play more often using social media.

Scottish Golf Podcast

The Scottish Golf Podcast launched to enhance the travelling golfers understanding of the Scottish golf scene. For too long, the traveling golfer been puzzled by what awaits them on this golf course infested isle. The podcast hopes to unearth the gems of Scotland while showcasing the great variation of golf courses, hotels and activities this great country has to offer. Make the trip to Scotland the most fulfilling you can at any budget and experience all that Scotland has to offer.

The Scottish Golf Podcast aims to:

Showcase Scotland as truly the best golf destination by covering a wide spectrum of activities that the country has to offer golfers

We want to distribute revenue generated through golf tourism throughout Scotland and away from the statistic ’75% of revenue, created by 25% of courses’

Create a better experience for you the inbound travelling golfer and create a platform where golfers can share great Scottish Golf experiences

I had a fantastic time chatting with Ruairidh and hope one day to get the chance to play at the home of golf. If I do, I’ll definitely be hitting up my good friend, Ruairidh.

Listen to my interview with Ruiaridh Macdonald on the Scottish Golf Podcast.

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Friday Foursome with Zeb Welborn from The Social Golf Course

Posted on April 18, 2014 by Zeb Welborn

Immediately following the launch of our book, The Social Golf Course, John Hakim and I headed to Phoenix to meet with Troon Golf, a golf management company located in Phoenix, Arizona. I had been communicating with Ricky Potts through his Google+ Golf Community and randomly, John Hakim scheduled an appointment with Troon Golf and Ricky Potts was in attendance.

We hit it off immediately, sharing ideas about social media, golf and it was a great experience along with a great lunch.

We connected further in conversations on Google+, LinkedIn, Facebook and Twitter until a last-minute dropout on his schedule put me on his show, Friday Foursome which he co-hosts with Jason Boslow and Les Bailey.

It was so much fun talking with Ricky, Jason and Les about my book, The Social Golf Course and we had such a great time chatting that Ricky plans on having both John Hakim and I back at a later date for another Friday Foursome.

During the interview I chat about our book, the future of social media and even answered some random, rapid-fire questions about myself, golf and other random bits of information. Loved the light-hearted tone of the interview and like I said, I had a blast.

A big thanks to Ricky Potts, Troon Golf, Jason Boslow, and Les Bailey for the opportunity to share my book and introduce myself to the Google+ Golf Community.

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10 MOST INNOVATIVE PEOPLE IN GOLF MARKETING