Facebook | 19th Hole Media | Zeb Welborn

How do we get more younger golfers playing golf?

One of the biggest reasons why the golf industry has been struggling in current years is because we’ve become complacent and lacked innovation. Our times have changed over the past couple of decades and the golf industry, as a whole, has been slow to adapt.

Junior golfers are an important component toward growing the game. As older golfers leave the sport, we need to be inspiring more younger golfers to take up the game to fill in the gaps. In order to do this we need to communicate with a younger generation . . . the way they prefer to communicate.

Traditional media like magazines, newspapers and television ads are not viable options in todays internet and social media age. Young people are using platforms like Facebook, Twitter, Instagram, Vine, YouTube videos and a variety of other to connect and communicate with one another. They are also using those mediums to connect with their passions.

We are not giving young golfers the opportunity to connect with local golf courses and people in the golf community because, for the most part, local golf courses are not socially active online.

We’re missing out on the biggest opportunity of our time and are giving it up to other recreational sports and activities that are seizing this opportunity. If we are to grow golf, we need to connect with younger golfers and speak their language using social media.

At 19th Hole Media, we’re helping to get the word out about social media and the impact it can have on the future of the golf course industry. Please contact us to learn more about how we can get younger golfers playing at your golf course . . . Or, just to connect with us!

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The Golf Course industry as a whole is way behind the curve when it comes to promoting the game and encouraging others to play it. As a community, we need to work together to help grow the sport and encourage others to take up the game. We have developed new marketing methods designed to help grow golf by implementing social media policies at local golf courses across the country.

Social media, in particular, Facebook can have a substantial impact on the growth of the game at the local level. Local golf courses need to create a buzz and excitement around the events that are happening at their golf course.

If more golf courses can encourage more golfers in their local areas to take up golf, the golf industry will thrive for decades to come. If we continue to market and promote the game like we have in the past, we will be killing the game we all love so much.

Other recreational sports are using Facebook, Twitter and other social media platforms much more effectively than other sports and the golf industry is missing out on opportunities left and right.

Contact us to learn more about how we can help your golf course reach more customers and reach more customers more effectively than other traditional forms of advertising – email me at Zeb@WelbornMedia.com.

I’d also love to hear your thoughts on the video we created for 19th Hole Media – New Marketing Methods for Golf Courses. Please visit our Facebook page to leave your comments for us to see how we can improve our presentation for future videos.

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