Earlier this year, it was announced that I was going to be the moderator for a panel discussion on our book, The Social Golf Course, at the Crittenden Golf Conference on October 2 from 3:30pm to 4:30pm.
We will be discussing:
- Old Marketing Tactics vs. New Marketing Tactics
- How Social Media Increases Revenue
- Content Creation: How to Create a Compelling and Engaging Social Presence
- How to Think Socially
It was an honor to be selected as a presenter for one of the largest golf conferences in the United States and I was even more honored once I was able to select the panelists for our discussion.
Crittenden Golf Conference: The Social Golf Course
John Hakim is the owner of Greenskeeper.org, a golf social network of 60,000+ members that has been in existence for over 10 years. Greenskeeper.org has been working directly with golf courses for over 8 years providing online media advertising and social media consulting. John has presented to the National Golf Course Owners Association and California Golf Course Owners Association. Greenskeeper.org currently works with over 30 golf course clients and is very well respected in the golf course industry. John is the community manager of the Greenskeeper.org and has a thorough understanding of other social media platforms. John brings a unique understanding and working knowledge of how golfers engage each other and golf courses online.
Amy Spittle joined KemperSports in 2006 and has over 15 years of sales and marketing experience. Ms. Spittle demonstrates high-caliber leadership experience in all aspects of the sales and marketing process with concentrations in competitive analysis, brand positioning, special events planning and business development. For KemperSports, she has lead the development and execution of many successful, high-impact business plans with a creative, visionary approach that have produced high-growth revenue and market share results. She is characterized for her motivation of teams to achieve peak performance, discern competitive markets and meet aggressive business objectives. Prior to joining KemperSports, Amy worked in the resort and hospitality industry with both Troon Golf and OB Sports Management serving as a Director of Sales and Marketing where she was instrumental in the successful leisure sales, tournament outing sales, website development and overall revenue growth at the property level.
Jodi Shaver is the Assistant Marketing Manager at Desert Willow Golf Course. Desert Willow Golf Resort located in Palm Desert, California, just minutes away from Palm Springs, offers two of the Coachella Valley’s best plays. Test your skills against the natural hazards and myriad water features of the challenging Firecliff Course or play a smoother, more relaxing round on the magnificent Mountain View Course. Thank you John, Amy, and Jodi for agreeing to be in our panel discussion. I’m really looking forward to speaking with you.
The Crittenden Golf Conference takes place October 1-3 at the Pointe Hilton Tapatio Cliffs Resort. Register today to join hundreds of top golf industry executives at this exclusive event.
Register for the Crittenden Golf Conference
The Crittenden Golf Conference (formerly the Golf Inc. Conference) is a three day event for professionals in the golf industry. This event includes 9 hours of educational sessions facilitated by the industry’s leading executives and designed to aid in the growth of your business. Attendance to this event will supply you with up to date, topical, and exciting information on a wide range of material; as well as provide the opportunity to network at several organized events with hundreds of other professionals in the field.
Crittenden creates a bridge of information between the Golf industry and its professionals. Over the past 25 years, we have established a recognized platform where business professionals are given the necessary tools to build their company and succeed in today’s ever changing golf world. We encourage you to explore the numerous benefits of participating in this highly rewarding conference.
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