Golf Course Marketing & Social Media for Today’s Golfer
- Attracts New Golfers
- Gets Current Golfers to Play More Often
- Develops Customer Relationships and Golfer Loyalty
- Control Over Pricing and Special Offers
19th Hole Media is dedicated to growing your golf course by using social media to build relationships between your golf course and local golfers. Find out more, click here.
19th Hole Media In Magazines
To see more interviews with Zeb Welborn check out these Podcast Episodes, watch this video Hangout, or read this interview.
See Zeb's recent and upcoming Speaking Engagements.
Testimonials
Jim Francesconi Director Marketing Stevinson Ranch Golf Course September 15, 2015
Since Zeb Welborn and 19th Hole Media began managing our Facebook page, it has significantly enhanced our social media effort. The best thing about working with Zeb is his decision-making in what to run and when, and that makes us very happy and more efficient. His communication and responsiveness are very good. He always gets back to us in a timely manner. We also used 19th Hole Media to create some very nice promotional flyers for our business. They creatively communicated promotions, abilities and events. Our presence continues to grow and we’re very happy.
Michael Flickinger General Manager Maderas Golf Club September 15, 2015
Zeb Welborn’s services as it relates to social media were an energizing addition to Maderas Golf Club’s sales and marketing efforts. His ability to engage new and existing customers is immediate and appreciated. I would highly recommend his professional services.
John Hakim Owner of Greenskeeper.org September 15, 2015
I love working with Zeb Welborn and 19th Hole Media because they know what they’re doing and take the time to thoroughly understand my goals. Since I work in the online world, I’m very difficult to please because of my understanding of social media and how it should be used. 19th Hole Media has done a fantastic job with our Greenskeeper.org Facebook page. We will continue to use their services as well as increase them with more social media platforms in the future. I’m continually and confidently referring Zeb’s social media services to golf courses, golf manufacturers and others.
Reed Thompson President at Enlightened Marketing LLC September 15, 2015
I met Zeb Welborn at a presentation I gave at the California Golf Course Owner’s Association at Dad Miller Golf Course in Anaheim, CA. Zeb and I connected right away and have since formed a great relationship working with one another. Zeb and I share a client together and I’m extremely familiar with his work and his communication skills. While website design and data-base building is our expertise, Zeb’s lies in social media. Zeb does a fantastic job managing their social media presence, has worked with us to achieve the goals of our clients, and is always easily accessible. It’s great that we’ve been able to connect with another professional organization like 19th Hole Media.
Bill O’Brien Vice President Operations Troon September 15, 2015
Partnering with Zeb dramatically improved the quality of the social media experience at Maderas Golf Club. He was instrumental in helping build out a comprehensive and layered strategy that was specifically tailored to each of the club’s customer targets. In doing so, the brand was positively reinforced, the message resonated with our friends and followers, and the “conversation” was happening in real time. I credit Zeb and his team for their persistence and discipline and creativity in engaging the friends and fans most enthusiastic about our brand.
Real World Example
How We Generated at Least $936 from One Golf Course Facebook Post
The Recap
Art had never played our clients' golf course before. Art brought at least nine golfers who had never played our clients' golf course before. At the minimum, 10 new golfers had been exposed to this "hidden gem." Our client course, at the very least, made $936 in increased revenue in a five-month span from one golf course Facebook post. It's likely that the actual number of increased revenue from rounds of golf was closer to $1,872 and that's not even including food and beverage and purchases in the golf shop. But, it still doesn't even tell the full story.
The Full Story
Ten new golfers were exposed to this "hidden gem," if they're all as enthusiastic about golf as Art is then at least ($936 x 10) $9,360, or if they all brought foursomes, $18,720 could be attributed to this one golf course Facebook post. In addition to Art's involvement at our client course, our two contests reached more than 4,299 golfers and had more than 832 people respond to them. Lastly, all of this happened within a span of five months. When you calculate the lifetime value of these new customers from this one golf course Facebook post, what would that number be? Could you do this daily? How much revenue could you generate from using Facebook effectively? Sign up now for our Social Media Scorecard to see if your golf course's social media presence is up to par - http://19thholemedia.com/socialmediascorecard
Learn the Social Golf Course Method
The Social Golf Course: Increasing Rounds with Social Media written by Zeb Welborn of 19th Hole Media and John Hakim of Greenskeeper.org. This book is an introduction to golf course marketing with social media. Market your golf course more effectively in the 21st century with social media using tools like Facebook, Twitter, email marketing, blogs, Instagram, YouTube, LinkedIn, and much, much more.
Zeb Welborn
Zeb Welborn is the founder of 19th Hole Media, author of the Social Golf Course, president of Welborn Media and the host of the Twitter Chat, #GolfChat. Find out more.
Southern California Charity Golf Classic
The Annual Southern California Charity Golf Classic Tournament takes place each year at Los Serranos Country Club in Chino Hills, CA. We put on the tournament to raise money for several local charities. If you would like to be a part of the tournament, let us know.