Social Media for Golf Courses

How Donald Trump Won the Presidency with Social Media

Regardless of how you feel about the election results, you witnessed a drastic shift in the way politics will be handled in the future. Golf courses and businesses should take note of the power and influence Donald Trump was able to yield through social media.

“The only thing worse than being talked about is not being talked about.” – Oscar Wilde

Our President-Elect, Donald Trump, made controversial statement after controversial statement throughout the campaign and – every time – our political pundits said he was done. He would not recover.

But, he did recover.

Not only did he recover, but he continued to make more and more controversial statements and each time his influence grew.

His campaign is a testament to the new age of marketing – the power of social media.

Donald Trump’s strategy was to make sure eyes, ears and minds were on him and only him.

His strategy worked and it will work for your golf course.

Trump’s campaign relied on one simple premise:

“There is no such thing as bad publicity…” – Brendan Behan

If you’ve ever thought to yourself social media doesn’t work, it’s a waste of time, or it can’t help to get more golfers playing golf, Trump just proved you wrong. Trump used social media to persuade our country.

In a traditional campaign, any number of Trump’s controversial remarks would have doomed his run for the presidency, yet he thrived.

With each tweet, Trump defied conventional thinking and the reason it worked is because his statements dominated the headlines nearly every day of the campaign election cycle. Every late night talk show host, news anchor, newspaper, magazine and media outlet mentioned Trump on an almost daily basis.

The free press Trump received far surpassed the mentions of Hillary Clinton throughout the entire election. Whether good, or bad, Trump was on the minds of the American people and we have social media to thank.

As the results were being read, many pointed to the fact that this election would “rewrite the history books.” Its ramifications will reverberate throughout the future of political campaigns.

Trump was able to activate an untapped voter base. In the same way, golf courses can use social media to tap into golfers who have considered taking up the game, but haven’t yet.

In every debate, Facebook and Twitter were mentioned – they even had a selfie spot at my polling place.

Donald Trump Social Media for Golf Courses

Those engaging in discussions on Facebook and Twitter permeated news feeds and those who proactively supported or endorsed either candidate influenced our election.

If you’re active on social media you’re an influencer. You have the ability to persuade others to your way of thinking in today’s connected age. If your golf course is active on social media, you have the ability to persuade golfers to choose you over another golf course – OR – to choose golf over another recreational activity.

And when they choose you, you have the ability to generate a “base” of followers who will overwhelmingly support you and your brand. So much so, that they’ll take to Twitter, to Facebook and other social channels to tell everyone just how great your golf course is.

Trump demonstrated the power and appeal of reaching the masses. If you’re not using social media you have zero influence on those people using it. If you use social media, you have the potential to tap into thousands of people on a daily basis to convince them to play golf at your golf course.

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19th Hole Media Social Media Clients

We feel very fortunate to work for our golf course clients in Southern California and  We love managing their social media presence and have built strong, long-lasting communities at our courses.  More golfers are being exposed to these golfers courses and playing them more often.

Personally, I’d like to take some time to acknowledge those golf courses on our blog in the hopes that you golfers out there will be able to make your way to them sometime in the near future.

San Dimas Canyon Golf Course is located in the foothills of the San Gabriel Mountains and offers a unique experience for the golfers in the Los Angeles area—a true “get away from it all” experience. The 6,400-yard, par 72 course runs along the base of the San Gabriels among the native California oak and other natural vegetation. San Dimas Canyon Golf Course was previously awarded “Best Course for the Dollar” in all of LA County by and the banquet facilities won the Bride’s Choice Award by in 2010 and 2011.

Arroyo Trabuco Golf Club is a public-access daily fee facility featuring an 18-hole championship-length golf course designed by PGA Tour professional Tom Lehman and well-respected local golf course architect, Casey O’Callaghan. Set amidst Trabuco Creek and The Reserve at Rancho Mission Viejo, the 240-acre Arroyo Trabuco Golf Club provides an unforgettable golf experience on par with South Orange County’s finest high-end clubs. Conveniently located off Avery Parkway, Arroyo Trabuco offers unparalleled value in a pristine, park-like setting. is a free online community, golf social network, providing golf course reviews, aeration alerts, overseeding schedules, photos, specials, tee times, score tracking, outings, product reviews, and more.

We really are grateful that we get to work for such amazing organizations in the golf industry and, using social media, are exposing each of these businesses to more golfers and encouraging their golfers to play more often.  If you’re in Southern California, we strongly recommend visiting San Dimas Canyon Golf Course and Arroyo Trabuco Golf Club.  And, if you’ve never heard of you need to check them out.

If you have any questions about how we can help use social media at your golf course or your golf-related business, don’t hesitate to contact us – or (909) 973 – 9089.

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