19th Hole Media’s Top 10 of 2016

At our end of year meeting each year we go over a lot of material, make a lot of plans, and do a lot of business stuff. But, we also make a point to look back over the previous year and celebrate our victories.

We have come a long way since we started. Here is our Top 10 of 2016.

Top 10 of 2016

10. Speaking Gigs
This year Zeb spoke with the California Golf Course Owners’s Association and the National Golf Course Owner’s Association Arizona on digital marketing for golf courses.
9. Visiting New Client Courses in Chicago and San Jose 

One of the coolest things we did this year was add new client courses in Chicago (Village Greens of Woodridge) and San Jose (Cinnabar Hills Golf Club) . . . and, as a result, visiting those courses during the year to take social media pictures, videos and discussing how to best implement our plans for 2017.In September, Zeb brought the family for an amazing trip to Chicago and played Cog Hill, Cantigny, Village Links of Glen Ellyn and, of course, Village Greens of Woodridge. Thank you Brandon Evans for a memorable trip.In November, Zeb headed up to San Jose for the California Golf Course Owner’s Association Annual Meeting and to play/shoot social photos and videos at Cinnabar Hills Golf Club. Cinnabar Hills is a beautiful 27-hole golf course and includes the impressive Brandenburg Historical Golf Museum.

8. #GolfChat Authors

Zeb started #GolfChat in 2015 and since then it has taken on a life of its own.The Twitter chat (which takes place every Tuesday at 5PM PST) now has it’s own Author’s Group.Each month a topic is explored by golf bloggers and their articles are shared on the #GolfChat website.

We have to thank #GolfChat legends Jeremy White for orchestrating the authors group and Cassie Norris for hosting #GolfChat. As well as Pete Flanigan, Tiffany Chiasson, Todd Marsh, Tony Dear, Anne Foley-Smith, Dave Hill and Jim Burton for being #GolfChat Authors. And everyone else who has participated in #GolfChat.

Congratulations to the 2016 #GolfChat Award Winners – @Front9Back9, @golfbandwagoner, @ShawnBell, @h2cgolf, @GolfUnfiltered, @1beardedgolfer, @bowdo83, @tiffchaisson and @JDres15.

Follow #GolfChat in 2017 with the new #GolfChat Twitter account – @realGolfchat

7. GolfBoard

We first saw the GolfBoard in action early this year at the Golf Industry Show.Since then we’ve played it at Maderas Golf Club, Los Serranos Country Club and Candlewood Country Club.Maderas is one of the most popular GolfBoard destinations in the country and new partner, Corey Ross is solely using social media to promote it. General Manager, Michael Flickinger said their original GolfBoard fleet of four has already paid for itself.

This year we created marketing packages specifically for the GolfBoard. The GolfBoard is a great social opportunity to help attract followers and online conversations about your golf course. Our marketing packages help to leverage social media to drive new golfers to your golf course.

6. Social Media Golf Course Marketing Column and Sponsorship for California Golf Course Owner’s Association

Zeb has starting writing a column for the California Golf Course Owners Association regular newsletter. The column will share the benefits and best practices of online marketing with golf course owners.Check out his first contributions here:

19th Hole Media became a sponsor of the CGCOA this year and will be helping them recruit new members in 2017.

5. Game 7 – A Night to Remember
Game 7 of the World Series was one of the best baseball games I’ve ever seen. The game ended up being even more memorable for Zeb.Zeb watched the Cubbies break their curse with Steve Plummer, Ron Zraick, Michael Lautenbach – the past, current and future California Golf Course Owner’s Association Presidents – and Executive Director Marc Connerly while eating the best steak he’s ever had.
4. REALiTEE Golf

At the beginning of 2017, we were introduced to Dave Shultz and REALiTEE Golf.REALiTEE Golf is a majestic real golf experience that takes place indoors with a fun social atmosphere. It’s a big idea with a big personality launching it.In February we went with REALiTEE Golf to the Golf Industry Show in San Diego. There we saw founder Dave Shultz in action. He’s incredibly passionate and enthusiastic. We’re looking forward to being a part of REALiTEE Golf in 2017.

Learn more about REALiTEE Golf.

3. New Golf Clients

This year has been amazing for 19th Hole Media.We’ve added several new clients including Cinnabar Hills Golf Club, Desert Island Golf Club, Indian Wells Golf Resort, REALiTEE Golf, Riverwalk Golf Club, and Village Greens of Woodridge.We’ve also taken on bigger roles at Arroyo Trabuco Golf Club, and Los Serranos Country Club and continue to work for Anaheim Hills, Dad Miller, Greenskeeper.org, Robinson Ranch, San Dimas Canyon, and Strawberry Farms.

2. Southern California Charity Golf Classic

We hosted the 2nd Annual Southern California Charity Golf Classic at Los Serranos Country Club in Chino Hills, CA on July 29.With help from many in our community, the tournament met it’s goal and raised over $12,000 for Boys Republic, the Chino Rotary Club, the Chino Valley Fire District, the Love Them All Foundation, Priceless Pets and The Let It Be Foundation.The event was a ton of fun and we have already begun planning the 2017 SCCGC.

1. Corey Ross Joins 19th Hole Media

This year we added Corey Ross to the 19th Hole Media Team. Corey is the owner of Southern California Golf and Travel Blog, contributor to Southland Golf Magazine and Director of Digital Marketing and Social Media at Maderas Golf Club.

He obviously has great experience and our shared mission make Corey the perfect addition to 19th Hole Media.

Read more about our partnership with Corey Ross – Corey Ross Joins 19th Hole Media.

Thank you all for everything!  We hope you all have an amazing 2017.

As we plan for 2017, we’re preparing to send out marketing tactics and tips for golf courses coinciding with the CGCOA newsletter. If you’d like to learn how to better market your golf course in 2017 sign up to get our emails – 19th Hole Media Newsletter

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My Top 82 Golf Twitter Accounts to Follow in 2015

In preparing for our very first #GolfChat hosted tonight on Twitter, Tuesday, January 6 at 5pm PST.  I decided to create a list of my favorite Golf Twitter accounts to follow.

I jokingly say that these are the best of the best golf Twitter accounts to follow in 2015.

My list is not meant to be comprehensive.  This is just a list of people who I’ve talked golf with on Twitter over the years.  Give them a follow and let them know you found them through this list if you get a chance.

Zeb Welborn Getting Ready for #GolfChat


Check back as I will be updating this list through February, 2015 to include lists like Top 20 Golf Twitter Accounts to Follow, Top 20 PGA Tour Golfers to Follow, Top 20 LPGA Tour Golfers to Follow, Top 20 GK Twitter Accounts to Follow, and much, much more.

(I’ll include links as they become available on the world wide web)

But for now, here are my favorite Twitter accounts to follow:

Bunkers Paradise

  • @AdamJFonseca – Freelance golf writer. GWAA member. @BunkersParadise contributor. Owner of ChicagoDuffer.com.
  • @BunkersParadise – A Golf Community Who Live, Love & Learn Everything Golf | Golf Club Reviews, Videos, Tips, Giveaways & Lots of Fun!
  • @BPGolfingGirls – The Official Twitter account for the women of @BunkersPGolf (Bunkers Paradise). Follow for @lpgagolf news, women’s reviews and thoughts. Run by @hugapar
  • @GolfingWithLee – Community Manager, Partner & Head of Social Media for bunkersparadise.com @bunkersparadise | Family, Lakers, Golf & Surf | creator of @lakerfacts
  • @hugapar – Former LPGA Player helping golfers reach Peak Performance thru Mental Training.#golf Proud 2b on Team @BunkersPGolf as writer/reviewer bunkersparadise.com

Defining Success Podcast Interviewees – Over the past few years I’ve had the pleasure of interviewing some amazing people on The Defining Success Podcast.  Here are the golfers I’ve interviewed who have Twitter accounts.

Listen to their interviews at the Defining Success Podcast.

  • @Hugapar – Former LPGA Player helping golfers reach Peak Performance thru Mental Training.#golf Proud 2b on Team @BunkersPGolf as writer/reviewer bunkersparadise.com
  • @GolfingwithLee – Community Manager, Partner & Head of Social Media for bunkersparadise.com@bunkersparadise | Family, Lakers, Golf & Surf | creator of @lakerfacts
  • @JohnnyGK – Owner/Founder – Golf’s Social Network – GreensKeeper – Mobile App Launching Soon – Company Expansion Planned
  • @rickyleepotts – Digital Communications Manager for Troon, owner of the Google+ GOLF Community, blogger, beer snob, music fanatic, avid golfer and runner!
  • @SWINGPlay – Christian, Mother, Wife, LPGA Member, USKG Master & Top Kids Teacher, Founder SWINGplay® Golf Education & Interactive FUNdamental Golf Designs
  • @theGolfClub – The Golf Club host/producer on 4 radio stations in Hawaii. Streaming live or podcast at radiogolfclub.com, @iTunes, @TuneIn or @Stitcher. Member GWAA.
  • @USGLL1 – Growing the Game
  • @virgiltourspin – PGA teaching professional/tv/raidio host of Golf Talk America & Talking Golf, Callaway Elite Staff, Public Speaker, Best-Selling Author

Golf Course Industry

  • @AllenWronowski – Folds of Honor Director of Golf Development and Relations; PGA of America Honorary President and Hall of Fame Member
  • @AndrewKramer47 – Professional Golfer tryin to birdie my back nine #BeyondTheLinks
  • @aspittle – Senior Director of Sales & Marketing for @KemperSports Golf Course & Hospitality Management (Pinkberry, Music & Caffeine addict)
  • @CowanBrew – VP of Sales & Consulting for Box Ventures, GM of Greens CC, Love the Thunder, Sooners & MSM Rockets. These thoughts are mine
  • @crittendenconf – #Golf, #Insurance and #CRE Conference Experts #CrittREF14, #GolfCon14, #realestate, #Multifamily, #MultiCon15, #MultiWESTCon15, #MedCon15, #CRECon14 #CRECon15
  • @KemperSports – Golf course management company in Northbrook, Ill. Properties include @BandonDunesGolf, No. 1 Golf Resort, @ChambersBayGolf, @HarborShores and The Prairie Club.
  • @KevKnutsen – Director of Golf at @elpradogc.
  • @krisstrauss – VP of Sales & Marketing for Troon. Originally from Honolulu, Hawaii. Resides in AZ. Golf fanatic & ASU Sun Devil. (Views are my own).
  • @NGCOAConference – Registration opens September 29th for the 2015 NGCOA Annual Conference on Feb. 23-26 in San Antonio, TX.
  • @ntudornelson – Business Development Associate for @KemperSports Golf Course and Hospitality Management
  • @pgaofamerica – Official tweets of the PGA of America – The world’s largest sports organization, comprised of 28,000 men and women golf Professionals.
  • @scpga – Welcome to the official home of the Southern California PGA. Stay tuned for important information, event recaps, photos, & more! Thanks for stopping by!
  • @TheNGCOA – The National Golf Course Owners Association is the leading authority on the business of golf course ownership and management. Get our attention — #NGCOA
  • @TroonGolf – @rickyleepotts & @krisstrauss tweeting for Troon Golf – The world’s largest golf management company overseeing operations in 34 states and 28 countries.
  • @TylerPringle – Digital marketing and 3-putt specialist.
  • @WBOBrien – AZ native living the dream in San Diego. Enjoys man’s best friend, surf, sand and Mexican food.

Golf Courses (Most of these are clients of mine. And if they’re not clients, then they’re good friends.)  I personally manage the @ArroyoTrabuco and @sbmunigolf Twitter accounts. Be sure to follow them!

  • @AnaheimGolf – For a true Southern California golf experience, there’s no better choice than Anaheim with our two beautiful courses and complete range of clubhouse facilities.
  • @ArroyoTrabuco – High-end golf without the high-end price. Right in your backyard.
  • @DadMiller_Golf – Come enjoy Anaheim’s most well maintained and price friendly course! With 18 beautiful holes, you’re sure to enjoy the walk :)
  • @DadMillerGolf – Dad Miller Golf Course 430 N. Gilbert Street Anaheim, CA. 92801
  • @GolfDWGR – Official page of Desert Willow Golf Resort in Palm Desert, CA. 36 Holes of Award-Winning Golf, Palm Desert Golf Academy. Scenic Dining, Wedding and Event Venue.
  • @LosSerranosCC – Los Serranos Country ClubOffers an Unparalleled Golfing Experience. Our Two 18 Hole Championship Golf Courses Appeal to Golfers of all Levels & Ages #LSCC
  • @MaderasGolf – One of San Diego’s only Golf Digest Top 100 courses for 2013-14, Maderas Golf club is just minutes from downtown San Diego.
  • @riverviewgolf18 – A family owned and operated 18 hole golf course located in the heart of Orange County California
  • @RobinsonGolf – LA County’s Upscaled Golf Course. Two Award Winning 18 Hole Courses with A 25,000 Square Foot Club House.
  • @SanDimasGolf – Official Twitter Site for updates, news and specials from San Dimas Canyon Golf Course in San Dimas, CA
  • @sbmunigolf – Santa Barbara’s beautiful, walkable, full service, 18-hole community golf course and practice facility.
  • @sf_golf – Strawberry Farms Golf Club offers Championship Golf in an unmatched natural setting, The OC’s best kept secret for breakfast, lunch & dinner!
  • @Stevinson_Ranch – Stevinson Ranch Golf Club, located in the heart of California’s Central Valley, is a reasonable driving distance from anywhere in the San Francisco Bay Area
  • @StevinsonRanch – #1 Golf Course & Golf Experience in California!!!

Golf Fanatics

  • @ADePallo – Philadelphia Born & Raised. U of A Grad #BearDown. Social Media aficionado for @ClevelandGolf & @SrixonGolf. Thoughts are my own.@Petedrotar – USGTF Master Pro/.Fromer Tour Pro/,Owner of Squire Golf/, First Tee Coach /1+Putting/Retired Gunny Sargent /USMC/ VNVet/ U of M /Bama fan!
  • @golfblogspotUK – Golfblogspot.co.uk is spot on for all the latest golf news, golf scores, results, videos & blogs
  • @GOLFFOODADDICT – Host of @golfshowirishtv on @irishtv, founder #irishgolfdebate, weekly golf columnist at @thecontel and @airbnbhost. Views my own. Proud Waterfordian.
  • @HalleeGolfMan – Media Consultant-Maine Today Media, House Of Hallee paintings, Love everything golf, Patriots, Bruins, Red Sox, Celtics…
  • @HOGGOLFBLOG – One of the world’s leading golf blogs since 2004
  • @mgtruth – Allum (nee Colville) I’m a 57yr old wife to Paul, and mother of 2 adult children. I play golf (poorly but obsessively) and I’m a volounteer counsellor.
  • @mikejtucker00 – Passionate about Scotland and memorable experiences that fully engage all of the senses. Personal account entirely my opinions not representative of my employer
  • @RuMacDonald – Golf Tourism Scotland Young Person of the Year 2013. Host of a weekly podcast that talks Scottish golf travel – @scotgolfpodcast.
  • @ScotGolfPodcast – A golf travel podcast & website helping you plan your golf trip to Scotland, The Home of Golf. Listen to the weekly podcast on iTunes: ow.ly/28pu3z
  • @seanogle – Currently doing the stuff most people just talk about doing…
  • @spin_47 – I am The Editor of @ProGolfNow a division of The @Fansided Network.and Sounds of the Mountains, an Appalachia Music Blog
  • @TheGolfSpace – One of the first golf bloggers! HookedOnGolfBlog.com and TheGolfSpace.com –  @HOGGOLFBLOGand @thegolfspace  Golf expert at golf.answers.com

Golf Industry

  • @2ndGuyGolf – Golf gear with a purpose | 100% of net profits go to charities | Founded by former MLB pitcher Russ Ortiz | #YouBuyWeGive
  • @3MeninaBunker – Funky, Modern Website designed and run by a group of Golf Mad Lads – Providing Deals & Offers, Course and Equipment reviews, Tips, Industry news & More
  • @3upgolf – We help you enjoy the game of golf. Family owned and operated.
  • @AceofClubsGolf – TheAceofClubs.com – Custom Built Golf Clubs since 1997 facebook.com/TheAceofClubsC
  • @BillConwell – VP – Special Projects @Back9Network – Business Developer with Passion & FUN!
  • @golfgal – I love playing golf, watching golf, writing about golf, reading about golf, reviewing golf products & courses and helping golf companies market themselves.
  • @Golflife – Tune In Each Week For Updates from Golf, Golf News, Golf Tips, Equipment, Travel, PGA Tour. Like us on Facebook. facebook.com/golflife
  • @sherylgolf – Business, Marketing Consultant Author of the Pros Guide to Marketing & FUNdamentals of the Party Business
  • @SouthlandGolf – SoCal’s No. 1 source for golf news, events and entertainment. Tweets from Editor John Dunphy
  • @TheGolfChick – Obsessing & writing about golf since 2005. (The Golf Chick™) Tweeting about anything.Also @TheGunChick
  • @wcuebas – Reviewer for Golfballed.com / Black Widow Ambassador/#BlessedMan

Golf Instructors

  • @mentalgolfkeys – Michael Anthony is author of The Mental Keys – Lower Your Score While Driving Your Car – Results Guaranteed.
  • @SeanLanyiGolf – PGA Playing & Teaching PGA Professional based in Southern California. Partnered with Black Gold GC, TaylorMade Adidas Golf, Matrix Shafts, Sub70USA.


  • @AdamKingsley72 – Sports, sports, sports..Niner Nation.
  • @EstebanEtoledo – This is Esteban Toledo’s Official twitter account. God bless and look forward to what the future holds for me and my family in 2014.#family#god#ETFF-Foundation
  • @gmolinarogolf – Born in Italy. Raised in Kenya. ASU Graduate 2012. 2014 @LPGA Rookie #golf #SunDevils #AnimalLover

Greenskeeper.org – I manage the Facebook presence for Greenskeeper.org

  • @GKCourseReviews – Greenskeeper.org is a FREE online golf community providing recent golf course reviews, photos, maintenance alerts – mobile launching July
  • @GKSoCalGolf – Greenskeeper.org is a FREE online golf community providing aeration alerts, golf course reviews, photos, free handicap tracker, and much more!
  • @GolfNomadBAA – Follow me as I pursue my ultimate goal of playing golf in all 50 states, as well as review courses throughout California.
  • @Greenskeeperorg – Free online community of over 65,000 golfers. Golf course reviews, aeration alerts, golf specials and more. Mobile coming in September.
  • @keith6pez – Just another dude.
  • @ringworld_ace – By day I am a mild mannered Packaging Guru for the Optical Disc (CD and DVD) packaging markets; by night I am just your basic frustrated golfer.
  • @ringworldGK – Chasing a little white ball, one hole at a time.
  • @Rob1563GK – Golf Hacker, member, Greenskeeper.org, fan of UNLV, Knicks, Braves, Chargers #vegasbaby


  • @StephenTucker7 – Works in the Turf Equipment Management business.

My Golf Twitter Accounts

  • @19thHoleMedia – We help golf courses reach more golfers, build stronger relationships with current ones, all while promoting the game of golf.
  • @socialgolfcours – The Social Golf Course. 21st Century Golf Course Marketing with Social Media. By Zeb Welborn of 19th Hole Media and John Hakim of Greenskeeper.org.
  • @ZebWelborn – Owner – Welborn Media. Host – Defining Success Podcast. Owner – 19th Hole Media. Author – The Social Golf Course. Entrepreneur, Golfer and Educator. #SocialGolf

If you’ve never participated in a Twitter chat before, learn how to participate in #GolfChat here.

In golf chat we hope to share, discuss and improve the game we all love so dearly, so be ready to bring on your attitude, your insight and your passion for the greatest game every Tuesday night from 5pm to 6pm PST.

Look forward to chatting with you.

This post will be updated regularly to include more Golf Twitter accounts to follow in 2015.


If I missed anyone, please include them in the comments below.

And if I missed you, I’m sorry.

Include your Twitter name in the comments below too!


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Social Media Check-Up for Golf Courses: Are You Doing It Right?

Most golf course owners and operators know they need to be using the internet to attract new golfers. Most golf course owners and operators know they need to be using social media tools like Facebook, Twitter, and Instagram to increase rounds.  And yet, most golf course owners and operators are uncertain about how to navigate the online marketplace to reach more golfers, convince them to play more often and spend more money at their golf course.

To help golf course owners and operators, 19th Hole Media has created a Social Media Check-Up for Golf Courses. This check-up should help you understand your online presence and whether or not it can be improved. Although, this Check-Up is only half the equation. We will be giving our Social Media Checklist to subscribers on our email list for free. 19th Hole Media’s Social Media Checklist for Golf Courses– coming soon.

Check out this post to see where your golf course stands. You’ll be well prepared when we send you our Social Media Checklist, a well-organized resource that will help you move forward and develop a plan to step up your social media efforts to the next level. It will be available only to those on our email list. If you know someone that might benefit from our Check list, make sure they join our email list!

Sign up for our email newsletter. You will receive more helpful information like this, and our Social Media Checklist, a well-organized resource that will help you move forward and develop a plan to step up your social media efforts. If you need assistance contact Zeb at (909) 973 – 9089 or Zeb@WelbornMedia.com.

Social Media Check-Up for Golf Courses

Golf Course Website

A golf course’s website should be the online marketing home.  You’d be surprised how many golf courses are still without a website, one of my colleagues informed me that he has a list of over 3,000 golf courses that are still without a website . . . so, if your golf course has a website, you’re actually ahead of the curve.

Poor:  No website or a website that has limited information, no functionality or is one page with no external links.

Average:  Many golf courses are also controlled by management companies. In some cases their online presence is controlled by these larger management companies which is not ideal for a local golf course.  The way the internet and online marketing is shifting, it is giving more and more attention to local organizations rather than a large corporate presence.  In addition, every golf course is unique and that should be reflected on the website.

Exceptional:  The best websites are those that demonstrate the unique character of a golf course, are updated regularly with events/outings/promotions and other course news.  These websites also highlight in detail the different activities/events that go on at your course, giving golfers an opportunity to book tee times, contact tournament/banquet coordinators and offer an array of images that depict the ideal experience a patron will have at your golf course.  It should also be easy to navigate and look modern.

Some websites to use as an example are: Maderas Golf Club, Stevinson Ranch Golf Club and Arroyo Trabuco Golf Club.  They demonstrate the unique character of the golf course, are easy to navigate and are updated regularly.


Golf Course Email List

Every golf course should have an email marketing campaign in place. In my experience, the email list has been the most effective way to encourage golfers to make purchasing decisions. When done right an email campaign can have a significant impact on the bottom line. When done wrong, it can turn golfers away.

Poor:  Not having an email list is setting up a golf course for failure.  If you’re not collecting emails and using those emails to sell your products and services, your competitors will syphon off your golfers through their special offers and discounts. Once you lose a customer, it will become much more difficult to attract more golfers to your course . . . especially without an email list.

Golf courses should think of their email list like an insurance policy that you can call on when times are slow to get new golfers to experience your golf course. Offer exceptional service while they are there and that will increase the number of rounds golfers play at your course.

Average:  Most golf courses I’ve encountered are missing two major components to creating an effective email marketing campaign.  The first is that they do not have a proactive strategy to get new golfers to sign up for their email list. The second thing most golf courses are missing in their email marketing campaigns is creativity.  As individuals, our email inboxes are bombarded with sales messages from all different types of businesses. In order for golfers to open your email they have to have compelling headlines and compelling copy.  Emails with generic headlines like, “It’s a Beautiful Day, Come on Out!,” “Special Discount on Golf this Week Only,” or “Check Out this Sunday Golf Special” will get lost in the shuffle because they are not creative, not specific and are obviously sales driven. Most of us delete them immediately.

Exceptional:  Golf courses that do their email marketing right are the golf courses who have a proactive strategy to get new golfers to sign up for their email newsletter.  I recommend collecting emails:

  • at the point of sale
  • through your website
  • through special contests created for the golfers at the course

Every email you collect can lead to increases in sales. Getting creative in the ways you get golfers to sign up for your email newsletter is a must.  Creating compelling headlines and compelling copy will increase the chances your emails are actually read.   One golf course that does email marketing really well is the Champions at the Retreat who have emails with headlines like, “The easiest Father’s Day gift is a few clicks away,” “FREE greens fees at Champions Club (not a joke!),” and “THREE entries for the price of one!”  The percentage of people who will open these emails is much higher than those mentioned in the average section.  If more golfers are compelled to open your emails, then the more golfers will be compelled to take advantage of the call to actions you have in your emails. 


Golf Course Social Media FacebookPoor:  Golf courses with a poor Facebook presence are those that do not have one at all, and those who set one up but haven’t updated it in months.

Average:  Currently, an average Facebook presence for golf courses is a golf course that updates their Facebook page regularly but has no plans for outreach. Their posts are strictly sales driven, too similar to one another, lack engagement and often are not relevant to the golf course itself.

Exceptional:  The best golf courses on Facebook are those that promote the unique character of the golf course, build an engaged community and vary the type of posts they use.  These golf courses post pictures, have a creative outreach program to attract new followers, utilize the highly targeted Facebook advertising feature, use copy designed to engage their golfers, follow up with discussions, vary the type of posts, and thank their followers regularly.  For examples of golf courses that have an excellent Facebook page, please visit the Arroyo Trabuco, Maderas Golf Club and/or Stevinson Ranch Golf Club Facebook pages.


A blog is a great way to post relevant content on your website to share with golfers at your golf course.

Poor:  A non-existent blog page that delivers no new content to your golfers or followers.

Average:  An average golf course blog is one that posts infrequently and doesn’t offer anything of value to your followers.

Exceptional:  An exceptional blog highlights all major activities that take place at your golf course.  The blog focuses on your core golfers, golf-related groups, and highlights other areas where your golf course can see an increase in revenues, like banquets, weddings, the golf shop or restaurant.

TwitterSocial Media Check-Up for Golf Courses - Twitter

Poor:  Most golf courses do not use Twitter.

Average: Many of the golf courses that do use a Twitter account only tweet out sales messages. They do not monitor mentions of their course and they make no effort to connect with their golfers on Twitter.

Exceptional:  Golf courses that understand how to use Twitter and make the most of it are courses that engage Twitter users who mention their golf course in meaningful discussions.  They reach out to golfers who indicate they play golf in the geographic region of the golf course.  And they promote the game of golf through their followers.  To see an example of a golf course that does a good job on their Twitter presence, check out the Arroyo Trabuco Twitter Account.


YouTube is a fantastic visual resource that golf courses should use to remind every golfer how nice it is to be outdoors at the golf course.

Poor:  Most golf courses do not use YouTube.

Average:  Many golf courses that have set up a YouTube account have a page that contains a scattering of videos with very poor quality that don’t seem to be set up with any clear purpose or goal.

Exeptional:  The golf courses that use YouTube well post videos with high-quality audio and video.  Each video has a clear call to action or a specific purpose for the video.  Excellent videos to include are golf tips to help your golfers, demonstrations of appropriate golf etiquette, testimonials from golfers and commercials promoting your golf course.

Instagram#Golf on Instagram

Instagram is a great platform for reaching out to younger golfers because it’s easily accessed and utilized from any mobile smart phone.

Poor:  Non-existent.

Average:  Golf courses that use Instagram inconsistently and share boring or poor quality images.

Exceptional:  An Instagram account should be posted to daily with unique pictures. If any golfers appear in the photo their Instagram accounts should be tagged. And the copy of every post should include appropriate hashtags and be designed to get users to engage.

Greenskeeper.org, Review Websites, or Other Similar Golfing Communities in Your Geographical Region

Review sites are extremely important for any business. Nowadays there is a lot that a business can do to affect the status of their golf course on the web. Despite this, most golf courses owners and operators visit review sites infrequently and many do not monitor mentions of their golf course at all.

Poor:  Never find out what is being said about your golf course online.

Average:  The other mistake often made is golf course owners or operators will respond too emotionally or without empathy to negative reviews. This can easily escalate the situation or demonstrate that you’re not interested in the plight of your customers.

Exceptional:  An owner or operator that manages their online reputation well is someone who monitors what is said about the golf course and responds to comments, questions or concerns regularly and in a professional manner.  They empathize with the customer and respond to situations uniquely.

Being proactive in managing your online reputation will help avoid major issues, can convince golfers to return and encourage more golfers to visit your golf course.  These reviews can also indicate trouble areas or areas of strength for your business which can help you build a better business.

Honorable Mention: Pinterest/Vine/Google+/LinkedIn

The previously mentioned platforms are essential for any golf course competing in today’s market to attract new golfers to their golf course.  However; an exceptional social media presence requires devoting some of your resources to social media sites which can be of importance for golf courses currently and in the years to come.

Pinterest is excellent to share compelling photos of the golf course, banquet facilities and golfers.  An exceptional Pinterest account uses high-quality photos that link to your website and have a lengthy, keyword-rich description for each photo.

Vine is a platform that records brief 6-second videos.  You can use these to attract a younger generation of golfers.  Encourage your young golfers to create unique and compelling videos at your golf course and you can have a hit marketing tactic on your hands.

Google+ – Unlike Facebook and Twitter, all Google+ updates are indexed by the Google Search Engine.  When people are searching for golf-related activities, the more content you have on Google+ and the more connections you have, the more likely your posts will show up in a Google Search.  For example, if a golfer who is connected to you on Google+ searches for “California Golf” on Google, something you’ve posted in the past with the words California and Golf may show up at the top of that person’s Google search.

LinkedIn – LinkedIn is for professional contacts. As an Owner, General Manager, Marketing Director or Tournament Director, it’s important to connect with tournament organizers, banquet organizers or influential golfers from your personal account to establish a deeper connection designed to gain more golfers, retain tournaments and share insider information about your golf course to your LinkedIn connections.

Are You Doing It Right?

Creating a strong social media presence can seem overwhelming, especially if you’re starting from scratch, but slowly improving your internet marketing and social media habits can have a drastic impact on your bottom line.  If you found our Social Media Check-Up for Golf Courses helpful, please subscribe to the 19th Hole Media Newsletter to get more advice and help on developing your social media presence.

To help you, we’ve created a Golf Course Internet Marketing and Social Media Checklist to help you enhance your golf course marketing efforts and take your golf course to the next level.  Contact Zeb at (909) 973 – 9089 or Zeb@WelbornMedia.com if you’d like to get your free social media checklist to see if your online presence is poor, average or exceptional!

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California Golf Course Owner’s Association Presentation on The Social Golf Course

John Hakim from Greenskeeper.org and I presented a webinar to the California Golf Course Owner’s Association (CGCOA) on April 10, 2014.

The webinar focused on our book, The Social Golf Course and highlighted social media and how to use it effectively at the local golf course level.  The webinar was the largest webinar the CGCOA has put on and we had a fantastic time sharing our knowledge of social media and golf with the CGCOA members.

California Golf Course Owner's Association CGCOA

California Golf Course Owner’s Association

The Social Golf Course: Increasing Rounds with Social Media is an introduction to golf course marketing with social media.  Social media is not just a marketing and sales tool. It creates word-of-mouth excitement, helps attracts more golfers and gets golfers to play golf more often. help build business.

The CGCOA aims to enhance the lives of golf course owners by making their businesses more profitable, more efficient, and better managed. They provide exceptional products and services to every type of owner – from the family-owned 9-hole course to the multi-course corporation.

A special thank you to Marc Connerly for giving us the opportunity to speak with the California Golf Course Owner’s Association.  Looking forward to being involved with the CGCOA for many years to come.

If you have questions about social media marketing for golf courses, contact me, Zeb Welborn at 909 973 9089 or by email Zeb@WelbornMedia.com

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Zeb Welborn Discusses The Social Golf Course on Golf Talk Live

Had a blast being interviewed by Ted J. Odorico on Golf Talk Live about my book, The Social Golf Course on March 13, 2014.

Listen to the interview here – http://www.blogtalkradio.com/golftalklive/2014/03/13/mar-13th-2014–coaches-corner-plus-guest-michele-trimarche-zeb-welborn

Golf Talk Live with Ted Odorico

Golf Talk Live with Ted Odorico

Golf Talk Live happens every Thursday starting at 6pm PST and Ted interviews “some of the best teachers, club makers, and golf industry types around the world.

Ted’s show starts off with an interactive segment between golfer and teacher. It’s an opportunity to talk with some of the best instructors in golf like:

  • Clint Wright – PGA Teaching Professional at R3 Golf Academy.
  • Stan Moore – PGA Teaching Professional  at BocaRatonGolfLesson.com.
  • Brian Dobbie – PGA Golf Professional at Montclair Golf Club, New Jersey.

He then transitions to a call in session from 6PM – 7PM CST where golfers can get some great tips from the “Coaches Corner” panel.

Later in the show, Ted interviewed PGA/LPGA Class A Professional – Michele Trimarche . . . And last, but certainly not least, me, Zeb Welborn to discuss the launch of “The Social Golf Course”.

During the interview we discussed The Social Golf Course, a book co-authored by Zeb Welborn of 19th Hole Media and John Hakim of Greenskeeper.org.  During the interview I was able to share my thoughts on social media, golf and the golf course industry.  Ted had some questions about his social media presence too and I was able to help him out with that a little bit as well.

All in all, I had a blast being on Ted’s Golf Talk Live and would encourage you to take a listen!

Mar. 13th, 2014 – Coaches Corner plus Guest- Michele Trimarche & Zeb Welborn

Ted Odorico interviews Zeb Welborn on Golf Talk Live

Ted Odorico


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Zeb Welborn Featured on Golf Life

Immediately after releasing my book, The Social Golf Course, I connected with Golf Life a website devoted to anything and everything golf.

Golf Life is a national television program that started in the late 90s, Golf Life is seen by 600,000 viewers each month who are watching in some of the 90 million homes we reach across the US.

Zeb Welborn author of The Social Golf Course interviewed by Golf Life

Golf Life

The article is pretty straight forward with questions about me and The Social Golf Course and my responses to those questions.  Thanks to the people at Golf Life for the post on their website.

“Golf Life got the chance to talk with author Zeb Welborn of 19th Hole Media about his new book The Social Golf Course: Increasing Rounds with Social Media that he co-wrote with John Hakim from Greenskeeper.org. The book is a basic introduction to golf course marketing with social media. Let’s learn more from Zeb Welborn.”

Please check out the article from Golf Life on Zeb Welborn, 19th Hole Media and The Social Golf Course.

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The Social Golf Course | Now Available in Amazon

The Social Golf Course

The Social Golf Course: Increasing Rounds with Social Media by Zeb Welborn from 19th Hole Media and John Hakim from Greenskeper.org

The Social Golf Course

Download the eBook on Amazon for Free (Tomorrow Only)

John Hakim and I, Zeb Welborn are excited to announce that our new book, The Social Golf Course: Increasing Rounds with Social Media is now available on Amazon.

We are giving the book away for free tomorrow, Wednesday, February 26.  To get your free downloadable copy, please click on the link – The Social Golf Course.

The Social Golf Course Tournament at Los Serranos Country Club on March 14, 2014

To promote the book, we are having a hard launch on March 14, 2014.  We will be holding a book signing and golf event at Los Serranos Country Club in Chino Hills, CA.  If you’re interested in playing in the tournament, it will be $60 which will include a round of golf and a signed copy of our book, The Social Golf Course.  You must RSVP to attend this event by contacting Zeb no later than March 1, 2014.

Phone: 909 973 9089
Email: Zeb@WelbornMedia.com

Additional Information on The Social Golf Course

John Hakim was a guest on the Defining Success Podcast on July 22, 2013 when we discussed creating this book for the golf course industry.  It’s been a lengthy and rewarding process to create this book to help educate golf courses on how to use social media to reach more customers.

David Kramer, from Los Serranos Country Club wrote the foreword to our book and in the foreword, he wrote, “I’m certain owners and operators of businesses in other industries will find an inspiring introduction to the practical benefits social media can provide for improving your relationship building with your marketplace and patrons.”

A special thank you to my Dad, Larry and my Mom, Annie for helping to edit the book.  Your expertise and insights were invaluable.  And to my sister, Lacey for designing the cover, formatting the book and assisting in the editing of the book.

Lastly, I’d like to thank you for being involved with us.  I encourage you to download the book, rate and review it in Amazon.

Thank you!

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California Golf Course Owner’s Association (CGCOA) Presentation on Social Media

The California Golf Course Owner’s Association (CGCOA) invited John Hakim, owner of Greenskeeper.org and myself, Zeb Welborn to speak to their members about the importance of social media on October 23, 2013.

California Golf Course Owner's Association CGCOA

California Golf Course Owner’s Association CGCOA

During the presentation we discussed the importance of social media and the impact it’s having on our economy and our golf courses.  We also gave a lot of practical examples on how to use social media effectively at the local golf course level.

We had a lot of great feedback from our webinar and were asked to come back to present again at another date in the future.

The California Golf Course Owner’s Association (CGCOA) is dedicated to the stimulation of market growth for California’s golf course industry. They promote collaborative advertising and promotional advertising programs encouraging more rounds of golf throughout California.

John Hakim and I love sharing our knowledge and expertise with the golf course industry.  If you’re in the golf course industry and you have questions regarding social media, contact me.

Zeb Welborn


(909) 973 – 9089

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19th Hole Media Social Media Clients

We feel very fortunate to work for our golf course clients in Southern California and Greenskeeper.org.  We love managing their social media presence and have built strong, long-lasting communities at our courses.  More golfers are being exposed to these golfers courses and playing them more often.

Personally, I’d like to take some time to acknowledge those golf courses on our blog in the hopes that you golfers out there will be able to make your way to them sometime in the near future.

San Dimas Canyon Golf Course is located in the foothills of the San Gabriel Mountains and offers a unique experience for the golfers in the Los Angeles area—a true “get away from it all” experience. The 6,400-yard, par 72 course runs along the base of the San Gabriels among the native California oak and other natural vegetation. San Dimas Canyon Golf Course was previously awarded “Best Course for the Dollar” in all of LA County by Greenskeeper.org and the banquet facilities won the Bride’s Choice Award by WeddingWire.com in 2010 and 2011.

Arroyo Trabuco Golf Club is a public-access daily fee facility featuring an 18-hole championship-length golf course designed by PGA Tour professional Tom Lehman and well-respected local golf course architect, Casey O’Callaghan. Set amidst Trabuco Creek and The Reserve at Rancho Mission Viejo, the 240-acre Arroyo Trabuco Golf Club provides an unforgettable golf experience on par with South Orange County’s finest high-end clubs. Conveniently located off Avery Parkway, Arroyo Trabuco offers unparalleled value in a pristine, park-like setting.

Greenskeeper.org is a free online community, golf social network, providing golf course reviews, aeration alerts, overseeding schedules, photos, specials, tee times, score tracking, outings, product reviews, and more.

We really are grateful that we get to work for such amazing organizations in the golf industry and, using social media, are exposing each of these businesses to more golfers and encouraging their golfers to play more often.  If you’re in Southern California, we strongly recommend visiting San Dimas Canyon Golf Course and Arroyo Trabuco Golf Club.  And, if you’ve never heard of Greenskeeper.org you need to check them out.

If you have any questions about how we can help use social media at your golf course or your golf-related business, don’t hesitate to contact us – Zeb@WelbornMedia.com or (909) 973 – 9089.

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