Social Media for Golf Courses

How Donald Trump Won the Presidency with Social Media

Regardless of how you feel about the election results, you witnessed a drastic shift in the way politics will be handled in the future. Golf courses and businesses should take note of the power and influence Donald Trump was able to yield through social media.

“The only thing worse than being talked about is not being talked about.” – Oscar Wilde

Our President-Elect, Donald Trump, made controversial statement after controversial statement throughout the campaign and – every time – our political pundits said he was done. He would not recover.

But, he did recover.

Not only did he recover, but he continued to make more and more controversial statements and each time his influence grew.

His campaign is a testament to the new age of marketing – the power of social media.

Donald Trump’s strategy was to make sure eyes, ears and minds were on him and only him.

His strategy worked and it will work for your golf course.

Trump’s campaign relied on one simple premise:

“There is no such thing as bad publicity…” – Brendan Behan

If you’ve ever thought to yourself social media doesn’t work, it’s a waste of time, or it can’t help to get more golfers playing golf, Trump just proved you wrong. Trump used social media to persuade our country.

In a traditional campaign, any number of Trump’s controversial remarks would have doomed his run for the presidency, yet he thrived.

With each tweet, Trump defied conventional thinking and the reason it worked is because his statements dominated the headlines nearly every day of the campaign election cycle. Every late night talk show host, news anchor, newspaper, magazine and media outlet mentioned Trump on an almost daily basis.

The free press Trump received far surpassed the mentions of Hillary Clinton throughout the entire election. Whether good, or bad, Trump was on the minds of the American people and we have social media to thank.

As the results were being read, many pointed to the fact that this election would “rewrite the history books.” Its ramifications will reverberate throughout the future of political campaigns.

Trump was able to activate an untapped voter base. In the same way, golf courses can use social media to tap into golfers who have considered taking up the game, but haven’t yet.

In every debate, Facebook and Twitter were mentioned – they even had a selfie spot at my polling place.

Donald Trump Social Media for Golf Courses

Those engaging in discussions on Facebook and Twitter permeated news feeds and those who proactively supported or endorsed either candidate influenced our election.

If you’re active on social media you’re an influencer. You have the ability to persuade others to your way of thinking in today’s connected age. If your golf course is active on social media, you have the ability to persuade golfers to choose you over another golf course – OR – to choose golf over another recreational activity.

And when they choose you, you have the ability to generate a “base” of followers who will overwhelmingly support you and your brand. So much so, that they’ll take to Twitter, to Facebook and other social channels to tell everyone just how great your golf course is.

Trump demonstrated the power and appeal of reaching the masses. If you’re not using social media you have zero influence on those people using it. If you use social media, you have the potential to tap into thousands of people on a daily basis to convince them to play golf at your golf course.

Sign up for the 19th Hole Media newsletter for tips and tactics on social media marketing for golf courses.

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Top 5 Reasons Why You Should NOT Set Up Automatic Posting On Your Social Media Accounts – And How To Do It Anyways

Before I tell you how to set up automatic posting for all your golf course social media accounts, let me tell you why you absolutely should NOT do it:

  1. It Screams Inauthenticity: To engage in social media effectively, you need to use each channel as it was intended. Posting the same exact message on your Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest will tell your followers that you’re not engaging with anyone, you’re just blasting out a message. Remember, the key word in social media is “SOCIAL.” If you think socially and interact with your followers you’re much more likely to connect with golfers and encourage them to play your golf course more often.
  2. Social Media Channels Will Limit Your Reach: Facebook and other social media channels have become more sophisticated in identifying when a third party tool like HootSuite is posting to your golf courses Facebook page on your behalf. As a result, they will make sure your posts show up less than if you posted them directly inside of Facebook.
  3. Your Message Won’t Look Right: Each social media channel operates differently than the others. Instagram and Twitter are #Hashtag heavy, while Facebook and LinkedIn are not. Twitter can only post 140 characters at a time. When you share blog articles each platform pulls different website data to automatically populate the posts. Each social media channel has its own socially acceptable behavior. When you set up automatic posting for your golf course, you’re failing to reach your audience in the way they’d like to be reached.
  4. You’ll Miss Out: If you only post in third party apps, you’ll miss out on opportunities that come from operating organically in each one of those social media pages. When logging into your accounts directly on your various social media channels you’ll be able to conduct outreach in those channels. If you’re relying solely on getting a message out there, you are missing out on opportunities to build connections and collaborate with other referral sources, golfers, local businesses, and your community.
  5. Neglect Advertising Opportunities: The advertising feature in each social media platform operates differently too. As more and more consumers flock to social media, these social media channels will require more and more advertising to reach target audiences. If you’ve seen your Facebook reach lately you have probably realized that Facebook only shows each post to a small percentage of those who have liked your page. Spending money on social media advertising is an extremely affordable and effective way to reach your target audience. Use of an automatic posting tool will not help you identify advertising opportunities within the various social media channels.

Zeb Welborn, Michael Lautenbach, Cameron Carr, Amy Spittle, CGCOA, California Golf Course Owner's Association, Tustin Ranch Golf Club

Although I recommend not setting up automatic posting, it’s better than nothing. Realistically, posting on social media is time consuming and posting organically inside of each social media platform may not be feasible. For those of you that are interested, I’ll share with you some of the top tools to set up automatic posting for your social media channels.

  1. HootSuite
  2. TweetDeck
  3. Buffer
  4. SproutSocial
  5. HubSpot
  6. Social Oomph
  7. Social Flow

Of the previous tools listed, I’ve only used HootSuite and TweetDeck. Each one operates a little bit differently and has unique features. If you’re looking to automate your social media postings these tools are a great place to start.

If at all possible, avoid automatic posting to your social media channels.

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Zeb at Golf Inc. Strategies Summit

Zeb Welborn to Speak at Golf Inc. Strategies Summit

The Golf Inc. Strategies Summit is the industry’s most inspirational, visionary and energetic event of the year. The three-day event is packed with 25 educational sessions, 7 networking events, hundreds of industry leaders and a 1,001 ideas. The event takes place September 28-30, 2015 at La Quinta Resort & Club in La Quinta, California.

See Zeb’s Speaker Bio

Check Out the Course Details:

Innovative Marketing Tactics for Public Courses
September 30, 10:00am

  • How to use events, promotions and social media to drive rounds
  • Lead-generation strategies to uncover new golfers
  • Visuals: Why Instagram is the next big thing for golf
  • Fresh ideas and strategies from the most innovative marketers in golf

Andrew Fleming, KemperSports
Christina Khamis, Western Golf Properties
Michael Phelps, Pipeline Marketing Group
Zeb Welborn, 19th Hole Media, Welborn Media

Some other notable speakers at the summit are Eric Affeldt, CEO, ClubCorp; Dana Garmany, CEO, Troon Golf; Jim Hinckley, CEO, American Golf, Century Golf Partners; Steve Skinner, CEO, KemperSports; Randy Starr, COO, Topgolf; Rick Farrant, GreatLife Golf & Fitness; and Peter Hill, Billy Casper Golf.

Zeb was recently chosen by Golf Inc. as one of the 10 Most Innovative People in Golf Marketing.

Will You Be There?

Are you going to the Golf Inc. Strategies Summit?

Email me at Zeb@WelbornMedia.com or tweet me @ZebWelborn to let me know you’ll be there
(I may give you a free copy of the book, The Social Golf Course)

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Silent Auction To Be Conducted by Trisha Antonetto from Signedstuff.com

Trisha Antonetto from Signedstuff.com will be hosting the Silent Auction at the Southern California Charity Golf Classic.  Signedstuff.com has held silent auctions at numerous events across Southern California and does a fantastic job.  Looking forward to seeing what items will be on display during the first Silent Auction for the Southern California Charity Golf Classic.

In today’s climate, nonprofits are discovering that working with a professional auction company facilitates their fundraising efforts!  SignedStuff.com will help you plan and execute a smooth, enjoyable and profitable fundraising auction that engages your attendees and achieves its full financial potential. Our professional team and experienced staff will ensure that your next fundraiser runs smoothly and successfully!

We are one of the premier companies of its kind. Specializing in live and silent auctions for non profit and for profit organizations. For over 10 years, Signedstuff.com  has helped raise over 40 million dollars for local and national charities, while servicing over 300 events yearly nationwide. Our primary goal is to generate revenue for your organization and augment your fundraising capability.

With our team of fundraising experts we take your event seriously. We offer a full range of expertise in the following areas to help your auction run as effortlessly as possible: We supply all your Live and Silent Auction items as needed or in combination with your provided/donated items. We offer a complete service: From auction layout, display set up, items selection for your demographics; we prepare bid sheets, include pricing and oversee the entire auction during your event; we also attend to any questions or situations which may arise. In addition, we offer a full system check out with credit card service.

We do all the work making your auction effortless, so you can focus on the other necessary things to make your special event the best ever!

Signedstuff.com … will make your next event a great success!

Interested in signing up and/or learning more about the Southern California Golf Classic?  Click Here.

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KIND Snacks to Donate to Southern California Charity Golf Classic

KIND Snacks to donate to the Southern California Charity Golf Classic.

KIND Snacks

 

There’s healthy. There’s tasty. Then there’s healthy and tasty. At KIND, we believe you deserve both—we call it our brAND philosophy. That’s why you’ll find all of our snacks are pretty much the nirvana of healthful tastiness. What began with just 8 bar varieties in 2004 has grown to over 22 bars and 6 Healthy Grains snackable clusters, and a multitude of new recipes being perfected and refined to our standards in the KIND kitchen.

So whether your snacking style is choosy or adventurous (or a little bit of both), here’s something to celebrate: we’ll always be thinking up new ways to delight your taste buds and keep your body happy.

Visit the KIND Snacks Website.

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How to Run a Facebook Contest for Golf Courses: A Case Study

Contests for free stuff are cool.

Not only are they cool, but they are a great way to create word-of-mouth marketing at your golf course.

Earlier this month we ran a Facebook contest for our client and here’s how we did it.

The Contest:

This particular client was in the process of renovating their putting green.  The course invested a lot of money to improve the experience for their golfers and wanted to let as many golfers as possible know about it.

Our Facebook contest announced the upgraded putting green and the copy for the contest went something like this (picture below):

“Contest for Free Golf:  If you could name our NEW putting green . . . What would you name it?

The comment with the Most “Likes” will win a Free twosome of Golf, Monday – Thursday, AND our Favorite Comment will also win a Free twosome Monday – Thursday.

Contest ends at 5pm PST on Friday, November 21.

Good Luck!”

The Anatomy of a Great Facebook Contest for Golf Courses:

  • Contest is Easy to Enter – The contest needs to be easy to enter.  This contest is super easy to enter.  All they need to do is name the putting green.
  • Rules are Simple – The simpler the contest is, the more likely people are going to enter it.
  • Compelling Picture – There needs to be a unique, authentic and compelling picture to make a great Facebook contest for your golf course.
  • Valuable Prize – The prize needs to be something your golfers want, but doesn’t need to be anything over the top.  I’ve seen golf courses give away 10 free rounds of golf to a contest winner or more.  A free twosome is all you need to get massive engagement on your Facebook page.
  • Clear End Date – Make sure you identify the end date of your contest.
  • Promote – Be sure to promote your contest in as many ways as you possibly can.  For this particular contest the golf course announced it via their email newsletter.  Other ideas could be to inform golfers at the point of sale, on the phone, and on your website.
  • Boost It – We knew this Facebook post would be popular so we boosted it.  Boosting a post on Facebook means Facebook will show it to more people.  For this contest we boosted the post by spending $5. A minor investment for a significant increase in exposure.

 

 

In the first comment to any contest post you should include the following disclaimer:

“By entering this contest, you agree to a complete release of Facebook from any or all liability in connection with this contest. This contest is in no way sponsored, endorsed or administered by, or associated with, Facebook.”

Now that you know how to create a killer contest, let’s take a look at the type of results you can expect from running one.

The Results:

At the start of this contest this particular Facebook page had 883 “Likes.”  Just 4 days later, their Facebook grew by 47 Likes to 930.

The contest itself reached 2,976 people, was liked 33 times, commented on 111 times, and shared 15 times.  From all posts, including shares, the post had more than 339 likes, comments, and shares – 78 total likes, 241 total comments, and 20 shares.  The post was also clicked on 409 times.

For a Facebook page with less than a 1,000 followers, those numbers are pretty darn good.  Nearly 3,000 people saw this and better yet, more than 400 people engaged with this one post.

By the Numbers:

  • 47 New Likes – 47 new golfers exposed to golf course content for life.
  • 2,976 People Reached – 2,976 people physically saw this post
  • 1,741 Organic Reach – Post reached 1,741 people for free
  • 1,235 Paid Reach – Paid $5 to boost the post which went to 1,235 more people
  • 33 Likes on the post itself
  • 111 Comments on the post itself
  • 15 Shares on the post itself
  • 339 Total Likes, Comments and Shares after considering shared content
  • 78 Total Likes
  • 241 Total Comments
  • 20 Total Shares
  • 409 Clicks on the post itself

Follow Up:

The benefits of running a Facebook contest for your golf course don’t end there.  A great contest leverages the experience of the golfers who entered and won the contest.

Be sure to announce and recognize the contest winners as soon as you can with a comment on the contest post.  Be sure to ask them to send you a direct message with their contact information.  Don’t forget to get their email address so you can add them to your email list.

Then, use their profile pictures and announce them on your main Facebook page giving them some recognition but also reminding your Facebook following that if they check your posts they can win free golf at your golf course.  This will give you an opportunity to advertise and market to your audience moving forward for free.

Now your contest post gets even more visibility.  In this post we reached an additional 495 people with 143 post clicks, 15 likes, 8 comments and 1 share.

The final thing you want to do is send an email to the winners.  This is the email we sent to the winners of this contest:
Congratulations on Winning A Free Twosome at (Golf Course)!

“(Name),

Congratulations on winning a free twosome of golf at (Golf Course).  Hope you enjoy your experience here.

If you’re interested, please take photos of your round and share them with me so I can post them on our Facebook page.

Thank you for participating!

Zeb”

 

If you’re open to it.  An even better email to send out would be something like this:

Subject:  Congratulations on Winning A Free Twosome at (Golf Course)!

“(Name),

Congratulations on winning a free twosome of golf at (Golf Course).  Hope you enjoy your experience here.

If you’re up for it, we’d love to play golf with you and use some of the photos from our round on our Facebook page.  May we join you?

Totally understand if you’d like to play golf without us.  Either way, just let us know.

Thank you for participating!

Zeb”

If they do invite you to join them for a free round, it’s a great opportunity to take lots of pictures you can then use to post on your Facebook page for months to come.  It also gives these golfers a chance to become loyal to your golf course.

If you can’t make it to play golf with them, send the first email and hopefully they will send you a picture of them at the golf course and you can use that to promote your free golf giveaway (and your golf course) even more.

Interested in learning more about running a Facebook contest for your golf course? Contact Zeb at (909) 973-9089 or email at Zeb@WelbornMedia.com

Bonus Content – Learn How to Run a Facebook PHOTO Contest!

Exclusively for members of our email list we’re sharing how to run a Facebook Photo Contest, the results we achieved, and teach you how to run your own photo contest.

Sign up now to learn how we ran a Facebook photo contest for another client of ours where we reached 2,972 people, collected multiple golfer-generated photos, and how we used those photos to promote our clients golf course even more!

Click Here to Learn How to Run a Facebook Photo Contest!

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Zeb Welborn to speak with Amy Spittle, John Hakim, and Jodi Shaver on The Social Golf Course at the Crittenden Golf Conference in Phoenix, AZ

Zeb Welborn to Speak at the Crittenden Golf Conference in Phoenix, AZ on The Social Golf Course

Earlier this year, it was announced that I was going to be the moderator for a panel discussion on our book, The Social Golf Course, at the Crittenden Golf Conference on October 2 from 3:30pm to 4:30pm.

We will be discussing:

  • Old Marketing Tactics vs. New Marketing Tactics
  • How Social Media Increases Revenue
  • Content Creation: How to Create a Compelling and Engaging Social Presence
  • How to Think Socially

It was an honor to be selected as a presenter for one of the largest golf conferences in the United States and I was even more honored once I was able to select the panelists for our discussion.

Zeb Welborn to speak with Amy Spittle, John Hakim, and Jodi Shaver on The Social Golf Course at the Crittenden Golf Conference in Phoenix, AZ

Crittenden Golf Conference: The Social Golf Course

John Hakim is the owner of Greenskeeper.org, a golf social network of 60,000+ members that has been in existence for over 10 years. Greenskeeper.org has been working directly with golf courses for over 8 years providing online media advertising and social media consulting. John has presented to the National Golf Course Owners Association and California Golf Course Owners Association. Greenskeeper.org currently works with over 30 golf course clients and is very well respected in the golf course industry. John is the community manager of the Greenskeeper.org and has a thorough understanding of other social media platforms. John brings a unique understanding and working knowledge of how golfers engage each other and golf courses online.

Amy Spittle joined KemperSports in 2006 and has over 15 years of sales and marketing experience. Ms. Spittle demonstrates high-caliber leadership experience in all aspects of the sales and marketing process with concentrations in competitive analysis, brand positioning, special events planning and business development. For KemperSports, she has lead the development and execution of many successful, high-impact business plans with a creative, visionary approach that have produced high-growth revenue and market share results. She is characterized for her motivation of teams to achieve peak performance, discern competitive markets and meet aggressive business objectives. Prior to joining KemperSports, Amy worked in the resort and hospitality industry with both Troon Golf and OB Sports Management serving as a Director of Sales and Marketing where she was instrumental in the successful leisure sales, tournament outing sales, website development and overall revenue growth at the property level.

Jodi Shaver is the Assistant Marketing Manager at Desert Willow Golf Course. Desert Willow Golf Resort located in Palm Desert, California, just minutes away from Palm Springs, offers two of the Coachella Valley’s best plays. Test your skills against the natural hazards and myriad water features of the challenging Firecliff Course or play a smoother, more relaxing round on the magnificent Mountain View Course. Thank you John, Amy, and Jodi for agreeing to be in our panel discussion. I’m really looking forward to speaking with you.

The Crittenden Golf Conference takes place October 1-3 at the Pointe Hilton Tapatio Cliffs Resort. Register today to join hundreds of top golf industry executives at this exclusive event.

Register for the Crittenden Golf Conference

The Crittenden Golf Conference (formerly the Golf Inc. Conference) is a three day event for professionals in the golf industry. This event includes 9 hours of educational sessions facilitated by the industry’s leading executives and designed to aid in the growth of your business. Attendance to this event will supply you with up to date, topical, and exciting information on a wide range of material; as well as provide the opportunity to network at several organized events with hundreds of other professionals in the field.

Crittenden creates a bridge of information between the Golf industry and its professionals. Over the past 25 years, we have established a recognized platform where business professionals are given the necessary tools to build their company and succeed in today’s ever changing golf world. We encourage you to explore the numerous benefits of participating in this highly rewarding conference.

Want to see how your social media presence stacks up against the competition?

Download our free Social Media Scorecard which will help you determine how good your online presence is.

Social Media Scorecard

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California Golf Course Owner’s Association Presentation on The Social Golf Course

John Hakim from Greenskeeper.org and I presented a webinar to the California Golf Course Owner’s Association (CGCOA) on April 10, 2014.

The webinar focused on our book, The Social Golf Course and highlighted social media and how to use it effectively at the local golf course level.  The webinar was the largest webinar the CGCOA has put on and we had a fantastic time sharing our knowledge of social media and golf with the CGCOA members.

California Golf Course Owner's Association CGCOA

California Golf Course Owner’s Association

The Social Golf Course: Increasing Rounds with Social Media is an introduction to golf course marketing with social media.  Social media is not just a marketing and sales tool. It creates word-of-mouth excitement, helps attracts more golfers and gets golfers to play golf more often. help build business.

The CGCOA aims to enhance the lives of golf course owners by making their businesses more profitable, more efficient, and better managed. They provide exceptional products and services to every type of owner – from the family-owned 9-hole course to the multi-course corporation.

A special thank you to Marc Connerly for giving us the opportunity to speak with the California Golf Course Owner’s Association.  Looking forward to being involved with the CGCOA for many years to come.

If you have questions about social media marketing for golf courses, contact me, Zeb Welborn at 909 973 9089 or by email Zeb@WelbornMedia.com

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Zeb Welborn Discusses The Social Golf Course on Golf Talk Live

Had a blast being interviewed by Ted J. Odorico on Golf Talk Live about my book, The Social Golf Course on March 13, 2014.

Listen to the interview here – http://www.blogtalkradio.com/golftalklive/2014/03/13/mar-13th-2014–coaches-corner-plus-guest-michele-trimarche-zeb-welborn

Golf Talk Live with Ted Odorico

Golf Talk Live with Ted Odorico

Golf Talk Live happens every Thursday starting at 6pm PST and Ted interviews “some of the best teachers, club makers, and golf industry types around the world.

Ted’s show starts off with an interactive segment between golfer and teacher. It’s an opportunity to talk with some of the best instructors in golf like:

  • Clint Wright – PGA Teaching Professional at R3 Golf Academy.
  • Stan Moore – PGA Teaching Professional  at BocaRatonGolfLesson.com.
  • Brian Dobbie – PGA Golf Professional at Montclair Golf Club, New Jersey.

He then transitions to a call in session from 6PM – 7PM CST where golfers can get some great tips from the “Coaches Corner” panel.

Later in the show, Ted interviewed PGA/LPGA Class A Professional – Michele Trimarche . . . And last, but certainly not least, me, Zeb Welborn to discuss the launch of “The Social Golf Course”.

During the interview we discussed The Social Golf Course, a book co-authored by Zeb Welborn of 19th Hole Media and John Hakim of Greenskeeper.org.  During the interview I was able to share my thoughts on social media, golf and the golf course industry.  Ted had some questions about his social media presence too and I was able to help him out with that a little bit as well.

All in all, I had a blast being on Ted’s Golf Talk Live and would encourage you to take a listen!

Mar. 13th, 2014 – Coaches Corner plus Guest- Michele Trimarche & Zeb Welborn

Ted Odorico interviews Zeb Welborn on Golf Talk Live

Ted Odorico

 

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The Social Golf Course | Now Available in Amazon

The Social Golf Course

The Social Golf Course: Increasing Rounds with Social Media by Zeb Welborn from 19th Hole Media and John Hakim from Greenskeper.org

The Social Golf Course

Download the eBook on Amazon for Free (Tomorrow Only)

John Hakim and I, Zeb Welborn are excited to announce that our new book, The Social Golf Course: Increasing Rounds with Social Media is now available on Amazon.

We are giving the book away for free tomorrow, Wednesday, February 26.  To get your free downloadable copy, please click on the link – The Social Golf Course.

The Social Golf Course Tournament at Los Serranos Country Club on March 14, 2014

To promote the book, we are having a hard launch on March 14, 2014.  We will be holding a book signing and golf event at Los Serranos Country Club in Chino Hills, CA.  If you’re interested in playing in the tournament, it will be $60 which will include a round of golf and a signed copy of our book, The Social Golf Course.  You must RSVP to attend this event by contacting Zeb no later than March 1, 2014.

Phone: 909 973 9089
Email: Zeb@WelbornMedia.com

Additional Information on The Social Golf Course

John Hakim was a guest on the Defining Success Podcast on July 22, 2013 when we discussed creating this book for the golf course industry.  It’s been a lengthy and rewarding process to create this book to help educate golf courses on how to use social media to reach more customers.

David Kramer, from Los Serranos Country Club wrote the foreword to our book and in the foreword, he wrote, “I’m certain owners and operators of businesses in other industries will find an inspiring introduction to the practical benefits social media can provide for improving your relationship building with your marketplace and patrons.”

A special thank you to my Dad, Larry and my Mom, Annie for helping to edit the book.  Your expertise and insights were invaluable.  And to my sister, Lacey for designing the cover, formatting the book and assisting in the editing of the book.

Lastly, I’d like to thank you for being involved with us.  I encourage you to download the book, rate and review it in Amazon.

Thank you!

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