Top 5 Reasons Why You Should NOT Set Up Automatic Posting On Your Social Media Accounts – And How To Do It Anyways

Before I tell you how to set up automatic posting for all your golf course social media accounts, let me tell you why you absolutely should NOT do it:

  1. It Screams Inauthenticity: To engage in social media effectively, you need to use each channel as it was intended. Posting the same exact message on your Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest will tell your followers that you’re not engaging with anyone, you’re just blasting out a message. Remember, the key word in social media is “SOCIAL.” If you think socially and interact with your followers you’re much more likely to connect with golfers and encourage them to play your golf course more often.
  2. Social Media Channels Will Limit Your Reach: Facebook and other social media channels have become more sophisticated in identifying when a third party tool like HootSuite is posting to your golf courses Facebook page on your behalf. As a result, they will make sure your posts show up less than if you posted them directly inside of Facebook.
  3. Your Message Won’t Look Right: Each social media channel operates differently than the others. Instagram and Twitter are #Hashtag heavy, while Facebook and LinkedIn are not. Twitter can only post 140 characters at a time. When you share blog articles each platform pulls different website data to automatically populate the posts. Each social media channel has its own socially acceptable behavior. When you set up automatic posting for your golf course, you’re failing to reach your audience in the way they’d like to be reached.
  4. You’ll Miss Out: If you only post in third party apps, you’ll miss out on opportunities that come from operating organically in each one of those social media pages. When logging into your accounts directly on your various social media channels you’ll be able to conduct outreach in those channels. If you’re relying solely on getting a message out there, you are missing out on opportunities to build connections and collaborate with other referral sources, golfers, local businesses, and your community.
  5. Neglect Advertising Opportunities: The advertising feature in each social media platform operates differently too. As more and more consumers flock to social media, these social media channels will require more and more advertising to reach target audiences. If you’ve seen your Facebook reach lately you have probably realized that Facebook only shows each post to a small percentage of those who have liked your page. Spending money on social media advertising is an extremely affordable and effective way to reach your target audience. Use of an automatic posting tool will not help you identify advertising opportunities within the various social media channels.

Zeb Welborn, Michael Lautenbach, Cameron Carr, Amy Spittle, CGCOA, California Golf Course Owner's Association, Tustin Ranch Golf Club

Although I recommend not setting up automatic posting, it’s better than nothing. Realistically, posting on social media is time consuming and posting organically inside of each social media platform may not be feasible. For those of you that are interested, I’ll share with you some of the top tools to set up automatic posting for your social media channels.

  1. HootSuite
  2. TweetDeck
  3. Buffer
  4. SproutSocial
  5. HubSpot
  6. Social Oomph
  7. Social Flow

Of the previous tools listed, I’ve only used HootSuite and TweetDeck. Each one operates a little bit differently and has unique features. If you’re looking to automate your social media postings these tools are a great place to start.

If at all possible, avoid automatic posting to your social media channels.




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California Golf Course Owner’s Association Presentation on The Social Golf Course

John Hakim from and I presented a webinar to the California Golf Course Owner’s Association (CGCOA) on April 10, 2014.

The webinar focused on our book, The Social Golf Course and highlighted social media and how to use it effectively at the local golf course level.  The webinar was the largest webinar the CGCOA has put on and we had a fantastic time sharing our knowledge of social media and golf with the CGCOA members.

California Golf Course Owner's Association CGCOA

California Golf Course Owner’s Association

The Social Golf Course: Increasing Rounds with Social Media is an introduction to golf course marketing with social media.  Social media is not just a marketing and sales tool. It creates word-of-mouth excitement, helps attracts more golfers and gets golfers to play golf more often. help build business.

The CGCOA aims to enhance the lives of golf course owners by making their businesses more profitable, more efficient, and better managed. They provide exceptional products and services to every type of owner – from the family-owned 9-hole course to the multi-course corporation.

A special thank you to Marc Connerly for giving us the opportunity to speak with the California Golf Course Owner’s Association.  Looking forward to being involved with the CGCOA for many years to come.

If you have questions about social media marketing for golf courses, contact me, Zeb Welborn at 909 973 9089 or by email

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California Golf Course Owner’s Association (CGCOA) Presentation on Social Media

The California Golf Course Owner’s Association (CGCOA) invited John Hakim, owner of and myself, Zeb Welborn to speak to their members about the importance of social media on October 23, 2013.

California Golf Course Owner's Association CGCOA

California Golf Course Owner’s Association CGCOA

During the presentation we discussed the importance of social media and the impact it’s having on our economy and our golf courses.  We also gave a lot of practical examples on how to use social media effectively at the local golf course level.

We had a lot of great feedback from our webinar and were asked to come back to present again at another date in the future.

The California Golf Course Owner’s Association (CGCOA) is dedicated to the stimulation of market growth for California’s golf course industry. They promote collaborative advertising and promotional advertising programs encouraging more rounds of golf throughout California.

John Hakim and I love sharing our knowledge and expertise with the golf course industry.  If you’re in the golf course industry and you have questions regarding social media, contact me.

Zeb Welborn

(909) 973 – 9089

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