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Southern California Charity Golf Classic Funds Distributed to Charities at Noon on Wednesday at the Chino Rotary Club
Author Archives: Zeb Welborn
Top 5 Reasons Why You Should NOT Set Up Automatic Posting On Your Social Media Accounts – And How To Do It Anyways
Before I tell you how to set up automatic posting for all your golf course social media accounts, let me tell you why you absolutely should NOT do it:
- It Screams Inauthenticity: To engage in social media effectively, you need to use each channel as it was intended. Posting the same exact message on your Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest will tell your followers that you’re not engaging with anyone, you’re just blasting out a message. Remember, the key word in social media is “SOCIAL.” If you think socially and interact with your followers you’re much more likely to connect with golfers and encourage them to play your golf course more often.
- Social Media Channels Will Limit Your Reach: Facebook and other social media channels have become more sophisticated in identifying when a third party tool like HootSuite is posting to your golf courses Facebook page on your behalf. As a result, they will make sure your posts show up less than if you posted them directly inside of Facebook.
- Your Message Won’t Look Right: Each social media channel operates differently than the others. Instagram and Twitter are #Hashtag heavy, while Facebook and LinkedIn are not. Twitter can only post 140 characters at a time. When you share blog articles each platform pulls different website data to automatically populate the posts. Each social media channel has its own socially acceptable behavior. When you set up automatic posting for your golf course, you’re failing to reach your audience in the way they’d like to be reached.
- You’ll Miss Out: If you only post in third party apps, you’ll miss out on opportunities that come from operating organically in each one of those social media pages. When logging into your accounts directly on your various social media channels you’ll be able to conduct outreach in those channels. If you’re relying solely on getting a message out there, you are missing out on opportunities to build connections and collaborate with other referral sources, golfers, local businesses, and your community.
- Neglect Advertising Opportunities: The advertising feature in each social media platform operates differently too. As more and more consumers flock to social media, these social media channels will require more and more advertising to reach target audiences. If you’ve seen your Facebook reach lately you have probably realized that Facebook only shows each post to a small percentage of those who have liked your page. Spending money on social media advertising is an extremely affordable and effective way to reach your target audience. Use of an automatic posting tool will not help you identify advertising opportunities within the various social media channels.
Although I recommend not setting up automatic posting, it’s better than nothing. Realistically, posting on social media is time consuming and posting organically inside of each social media platform may not be feasible. For those of you that are interested, I’ll share with you some of the top tools to set up automatic posting for your social media channels.
- HootSuite
- TweetDeck
- Buffer
- SproutSocial
- HubSpot
- Social Oomph
- Social Flow
Of the previous tools listed, I’ve only used HootSuite and TweetDeck. Each one operates a little bit differently and has unique features. If you’re looking to automate your social media postings these tools are a great place to start.
If at all possible, avoid automatic posting to your social media channels.
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2016 SCCGC Results Are In: $11,382.64 Raised for Charity
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Check-In Details for the Southern California Charity Golf Classic on Friday, July 29
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Reserve Your Tee Time – $149
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Become a Sponsor
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The money we raised went towards his ear reconstructive surgery. He will also have a heart bypass in 2016 and numerous prosthetic arms in his future. Tayvin has made tremendous progress and has become such a smart, active and strong toddler. His determination is a true inspiration to watch.
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19th Hole Media’s Top 10 List of 2015
At the end of the year, the 19th Hole Media team gets together to reflect on our successes and failures throughout the year. This meeting gives us an opportunity to fine-tune our direction and set new goals for the upcoming year. These are the Top 10 things we accomplished in 2015.
Top 10 of 2015
10. Share Your Passion Scholarships
Since starting the Share Your Passion Scholarships in 2012, we’ve awarded scholarships to 17 deserving students. We have kept in contact with many scholarship winners and are still inspired by them. They continue to work towards following their passions and helping better the lives of others. This year we awarded 3 Share Your Passion Scholarships and gave out our first Student of the Year Scholarship Award to one of the hardest working students at The Tutoring Solution.
9. TV Appearance
Zeb appeared on the Golf Life Video Channel for Fox Sports WEST. It was pretty darn cool to get on television.
8. Joined the Rotary Club
Zeb was inducted into the Chino Rotary Club by Melinda Robbins, Dale Bright, and Steven Bremer. The Chino Rotary Club has been serving the Chino Valley since 1925. San Bernardino County Supervisor Curt Hagman spoke and my wife, Cindy, mom, Annie, and dad, Larry were all in attendance.
7. Speaking Engagements
One of the things we enjoy most is educating others on growing their business. This year Zeb spoke with the San Bernardino County Workforce Investment Board, the Inland Empire Small Business Development Center, the Chino Valley Chamber of Commerce, Baldy View ROP, Small Business Summit, the California Golf Course Owners Association and the Golf Inc. Summit.
Topics for Zeb’s Speaking Engagements were:
- Internet Marketing Strategies
- Marketing with Facebook
- How to Turn Your Business Into a Social Business
- Marketing with LinkedIn
- Marketing with Twitter
- Social Media for Golf Courses
- Innovative Marketing Tactics for Public Courses
6. #GolfChat
At the beginning of this year Zeb started #GolfChat. #GolfChat is a Twitter chat which happens every Tuesday at 5PM PST where some of the greatest minds in the golf industry come together to talk golf. #GolfChat has grown drastically since the beginning of the year and is a trending topic on Twitter every Tuesday. We’ve met so many amazing and passionate people working to grow golf. A highlight of #GolfChat in 2015 was when professional golfer, Natalie Gulbis surprised #GolfChatters by giving away free tickets to the U.S. Open at Chambers Bay Golf Course.
5. Awards and Accolades
It’s always nice to be recognized for the hard work you do. This year we were extremely grateful to receive a few unexpected awards:
- Top 9 Game Changers by Southland Golf Magazine
- 10 Most Innovative People in Golf Marketing by Golf Inc. Magazine
- Top 100 Podcasts that Will Make You Smarter, Better and Wiser by Inc. Magazine
- Silent Partner of the Year by the Chino Valley Chamber of Commerce
4. Southern California Charity Golf Classic
We hosted the 1st Annual Southern California Charity Golf Classic to raise money for several worthy charities on July 17 at Los Serranos Country Club.
With help from many in our community, the tournament helped raise $7,597.81 for charity.
We distributed the money to several charities including: Bark for Life, Boys Republic, California Scholastic Press Association, Chino Rotary, Corona Firefighters Benevolent Fund, House of Ruth, The Let It Be Foundation, Salvation Army, Share Your Passion Scholarship, and the Wounded Warrior Project.
We had such a great time with this, we’re planning on running it again in 2016!
3. Chairman of the Board at the Chino Valley Chamber of Commerce
On July 27, Zeb was installed as Chairman of the Board for the Chino Valley Chamber of Commerce.
Becoming the Chairman of the Board has given Zeb an opportunity to help make local business owners more successful.
During his term of office, he set five goals to work towards in 2015/2016:
- connect and work with other local business-related organizations
- collaborate more with organizations that work to educate business owners
- encourage and promote the involvement of young business owners in our community
- enhance our use of technology
- focus more on giving back
2. Lacey Gets Married
In August this year Lacey got married to Ryan Bernholtz at a fun wedding in Santa Ana, CA.
In June, Lacey’s twin brother, Rocky married Megan Hutchinson at a beautiful wedding in Corona, CA.
Truly a notable year for the Welborn Family and there was another addition to family this year…
#1. Birth of Sebastian Welborn-De La Torre
Sebastian Welborn-De La Torre was born on Friday, November 13th at 9:52pm in Ontario at 8 pounds, 9 ounces.
Sebastian is a happy, healthy, and super cute baby.
Zeb says it’s awesome being a dad.
Thank you all for everything! We hope you all have an amazing 2016.
Sign up for our email list to become a part of 19th Hole Media in 2016 – http://eepurl.com/OTrhf
How We Generated at Least $936 from One Golf Course Facebook Post
In November, we ran a golf course Facebook contest at a client golf course which we highlighted in a blog post we wrote titled, How to Run a Facebook Contest for Golf Courses: A Case Study. The contest, which reached 2,976 golfers and had 409 people engage in the post, was won by Art Franco, who said he never played our clients golf course before.
Fast forward to April when Art Franco won another contest at our client golf course.
In five months, Art Franco said he’d played golf nine times at our client course. Our client charges $52 per round during the week, so Art brought an additional (9 x $52) $468 in increased revenue.
I continued to follow up with Art via the Facebook messaging service and here’s what Art had to say:
According to Art, every time he played our client course he brought someone different, who had never played the golf course before. Assuming he only brought one other person each time our one Facebook post can account for (9 x $52 x 2) $936 in increased revenue. If he brought a foursome each time he played golf, our one golf course Facebook post can account for (9 x $52 x 4) $1,872 in increased revenue.
The Recap
Art had never played our clients’ golf course before.
Art brought at least nine golfers who had never played our clients’ golf course before.
At the minimum, 10 new golfers had been exposed to this “hidden gem.”
Our client course, at the very least, made $936 in increased revenue in a five-month span from one golf course Facebook post. It’s likely that the actual number of increased revenue from rounds of golf was closer to $1,872 and that’s not even including food and beverage and purchases in the golf shop.
But, it still doesn’t even tell the full story.
The Full Story
Ten new golfers were exposed to this “hidden gem,” if they’re all as enthusiastic about golf as Art is then at least ($936 x 10) $9,360, or if they all brought foursomes, $18,720 could be attributed to this one golf course Facebook post.
In addition to Art’s involvement at our client course, our two contests reached more than 4,299 golfers and had more than 832 people respond to them.
Lastly, all of this happened within a span of five months. When you calculate the lifetime value of these new customers from this one golf course Facebook post, what would that number be? Could you do this daily? How much revenue could you generate from using Facebook effectively?
Sign up now for our Social Media Scorecard to see if your golf course’s social media presence is up to par – http://19thholemedia.com/socialmediascorecard
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#GolfChat – How to Build a Genuine Community Online by Jeremy White CEO of Connect Golf
Jeremy White, CEO of Connect Golf
Marketing is, at its simplest, working out what people need and communicating that your product can serve them. Given the barrage of marketing messages, most people are switched off to traditional mediums, so it’s key to build the awareness first and that happens best in places where people are engaged. Mostly online communities. Only then might they switch on and start listening to what you’re saying.
You don’t need a college degree to figure it out. Common sense is all that’s needed and you’ve got that in bucketloads. Plus the courage to actually get out and give it a shot. No doubt there are plenty of history teachers and others who have a good idea to fill a niche, but they never have the guts to quit their jobs and carpe diem the heck out of their idea.
When I started building Connect Golf, I knew it needed to be attached to a community, but also knew communities were, understandably, suspicious of brands. It is also difficult to find communities without agendas. They exist, but it none represent the greater golfing demographic. The bigger social media platforms have some large communities when you look it on pure member numbers. However you can’t filter out the brands and individuals doing not-so-subtle self-promotion stuff or even the randoms posting pics of themselves on their latest golf holiday. Let me rephrase that, you can filter them, but you can’t be bothered. Most members aren’t even active and a post’s visibility is questionable to say the least.
It’s quite a coincidence, but true all the same, that I came to the view that a Twitter chat for golf was needed to solve most of the issues noted above – excepting the occasional and to be honest quite brilliant moderator stunts involving surprise female pro golfers and car brands (I’m a huge marketing cynic, but was happily tweeting with @lexus mentions). I realised that being a wannabe brand, doing it myself would probably lack credibility with participants, but the very next week I came across month 2 of #Golfchat. Problem solved!
Your role, experience, podcast, website, Twitter account etc. is based around the personal brand of Zeb Welborn, so while most people get that part of the exercise is to grow your own brand, they’re fine with that because they can see, hear and read the story behind it. Done for the right reasons and you’re building a no-nonsense community with golf at the core.
At the door to many online golf communities you have to read a heap of rules about what not to do on those platforms or forums, but with #GolfChat there’s none of that, yet people instinctively know how to behave. Yes we all want more business or more subscribers or more readers or more impressions or whatever, but the #GolfChatters generally understand that the way to build a brand via social media is to participate. Just participate and not sell. Pure and simple, we just talk golf and that’s cool from the perspective that we’re not in our usual sales mode. As John from @golfbloggercom would say, we’re just sitting at the #GolfChat bar and talking about the sport.
I’m usually your one paragraph email kinda guy who has a hard time not communicating a sense of rudeness due to brevity, but I look up here and have written a fricking novel about the things you’re doing right. I truly believe that what you’re doing is the best strategy to bring all the golf influencers together on a single platform for discussion.
Sincerely. Well done mate. Two thumbs up.
Jeremy White, CEO Connect Golf
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SCCGC to Raise Money for Boys Republic
Boys Republic is grateful to be one of the benefiting Charities for the 1st Annual Southern California Charity Golf Classic.
Boys Republic
Boys Republic is in the business of changing lives and has mentored over 30,000 “at risk” youth since 1907.
Steve McQueen is our most famous former student and his family supports Boys Republic every year with The Friends of Steve McQueen Car Show. We are a Republic and the boys have their own Mayor and City Council and meet at their weekly Town Hall meeting every Friday to discuss their business.
Our motto is “Nothing without Labor”. As a result the 150 boys that live in 6 cottages on our 200 acres working farm are up early and stay busy with chores, high school classes, trades and their daily group meetings in each cottage.
I would like to encourage you to come out and join us for a day of fun and to support the participating Charities.
Chris Burns, our Executive Director and myself, Michael Toomey, and 6 other staff members will be participating and hope to have a chance to meet you.
To learn more on Boys Republic go to www.boysrepublic.org.
Michael Toomey
Boys Republic is in the 19th year of their golf program where, during Summer break, they had down to Los Serranos Country Club to practice golf. Three groups of twelve boys are introduced to golf by Los Serranos Country Club instructor, Jim Blea.
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Anaheim Hills Golf Course to Donate to the Southern California Charity Golf Classic
Anaheim Hills Golf Course
Anaheim Hills Golf Course is donating a twosome to the Southern California Charity Golf Classic at Los Serranos Country Club in Chino Hills, CA on July 17.
The tree-lined fairways of Anaheim Hills Golf Course are a local favorite and frequent escape for some of Orange County’s most dedicated and accomplished golfers. Located just minutes from Disneyland, we welcome visitors and locals alike to enjoy the incredible value of daily tee times and pristine course conditions – all nestled right in the heart of Orange County.
For over 40 years, Anaheim Hills Golf Course has offered a fun, accessible and challenging par-71 course with memorable drives and eclectic terrain. From the old growth Sycamore on the 1st to the dog-legged right on the 3rd, we pride ourselves in offering a course as unique and special as our surroundings.
Take a break from the city as you enjoy the rolling native landscape, the gorgeous California Spanish-Mediterranean architecture, and the expanse of our expertly maintained facilities. Every aspect of our grounds has been designed to specifically complement the natural beauty of our location and our course.
Anaheim Hills Golf Course
Santa Barbara Golf Club to Donate a Foursome to the Southern California Charity Golf Classic
Santa Barbara Golf Club
Santa Barbara Golf Club is open to the public 364 days a year and is located in the heart of beautiful Santa Barbara. It is little wonder that “Muni” is one of the most popular golf courses in California. We take great pride in providing an excellent venue to learn and play golf and have numerous youth programs targeted to grow the game of golf. Home to nearly 1600 Trees and many wildlife, SBGC is a great place to play golf, socialize and enjoy nature.
Built in 1958, ‘Muni’ offers a challenging championship 18-hole, 6,037 yard course offering exceptional value golf and a wonderful place to meet and socialize with friends, family or business contacts. Santa Barbara Golf Club offers a full service pro shop and restaurant with 375 capacity (Mulligan’s Bar and Café) for you to find that new driver, or enjoy a bite to eat in the wonderful surroundings.
Located just off Highway 101, SBGC is open to the public all year round, and the Santa Barbara weather is almost guaranteed to be great no matter when you when decide to come and play our course.
Muni is only 10 minutes from the waterfront and 15 minutes from Santa Barbara Municipal Airport in the heart of Santa Barbara.
We recently completed a Tree Survey and you can view the results here. Next time you play, click the link on your smart phone to open Google Maps while on the golf course and it will enable you to identify the species of every tree on the golf course with its GPS tracking so you can know it was an Afghan Pine or Blue Gum tree that you hit!!
Santa Barbara Golf Club
