The Six Biggest Mistakes Golf Courses are Making on Facebook

The Don’ts of Facebook Marketing for Golf Courses

“Mistakes are part of the game. It’s how well you recover from them, that’s the mark of a great player.” – Alice Cooper

A new General Manager was hired at one of the first golf courses 19th Hole Media signed up to manage their social media pages. In my first conversation with him he told me he saw no value in social media.

“What do I care what people had to eat?”, he said.

In speaking with many golf course owners and general managers, they were of a similar opinion.

That was six years ago.

Through education, competition and the shifting purchasing habits of golfers most golf course owners and general managers realize the importance of social media in increasing rounds and revenue at their golf course.

Many, however, are doing it wrong.

Here is what NOT to do when marketing your golf course on Facebook:

Don’t Be Overly Promotional

People use Facebook to keep tabs on their family, friends and the companies that interest them. Selling on Facebook is acceptable, but not all the time.

How many of you would willingly sign up to watch TV commercials, look at magazines with only advertisements, or read newspaper ads without any news stories?

If all your posts are sales posts, your audience will get tired of your constant ads and stop following your course.
Another reason not to be overly promotional is that Facebook algorithms will show posts that get low engagement to fewer people. From analyzing thousands of Facebook posts, I can tell you that promotional posts get little to no engagement.

If you continually make posts that get little engagement, Facebook will show your posts to fewer and fewer of your followers.

Don’t Post Flyers

Many golf courses treat their Facebook page like an on-site bulletin board. They have their marketing team draft a flyer, blast it out via email and share it on social media.

Just like when you’re being overly promotional, flyers typically get little to no engagement. The less your Facebook followers engage with your posts, the less likely your posts will show up.

You also don’t want to post flyers because flyers usually contain a lot of text. Facebook will not allow you to boost – spend advertising dollars to reach more potential customers – any posts that have close to 20% text in the photo.

Facebook did this to limit an advertising look and feel to their platform. They also recognized that most photos with text had little to no engagement. And Facebook is all about engagement.

Lastly, consumers can spot, and ignore advertisements easily and flyers are easy-to-spot advertisements.

Think about opening your emails. Do you know which emails are promotional and which ones are not?

Most email users can immediately identify and delete any sales/promotional emails while recognizing emails that are important to them.

Think about watching TV. Do you watch commercials when you watch TV?

Most TV viewers now have a DVR to record programs and skip through commercials to watch their shows uninterrupted.

Think about retrieving the mail from your mailbox. Do you open and look at every piece of mail you receive?

Most people immediately discard mass mailings and open the letters that are important to them.

As consumers we’re constantly filtering out sales messages. Try your best to avoid anything that looks like an ad in your social media posting.

Don’t Post Too Infrequently

Another problem golf courses have is posting too infrequently. I can’t tell you how many golf course Facebook pages I’ve seen get started enthusiastically and then go dormant.

Many of your golfers are accustomed to getting information about their world from their social media pages. If your golf course is absent from posting to the people who want to hear from you the most, you’re missing out on a huge opportunity.

There are many reasons why golf courses’ Facebook pages go dormant: perhaps the person in charge of social media moved on, it wasn’t a priority, or there just wasn’t enough time in the day to commit to creating a vibrant social presence. (Which is why golf courses hire 19th Hole Media.)

Every day something worthy of social media is happening at your golf course. Identifying those opportunities and sharing them with the world takes a consistent, committed and focused effort.

Don’t Not Engage

Another big problem we see many golf courses struggle with on social media is responding when followers comment on stuff.

Imagine a customer comes to the counter at your golf shop and says what a wonderful time they had playing your course and the person behind the counter says nothing.

Better yet, imagine your golf shop full of golfers when your customer complains loudly about an experience they had at your golf course and the person behind the counter says nothing.

When golfers comment on your social media pages they are expecting a response, just as they would when they are at your golf course. Ignoring comments by followers not only misses an opportunity to connect further with the golfer who commented, but it also hurts your relationship with other golfers who see that you aren’t responding to your golfers.

The more you comment back, the more you encourage comments in the future. And the more engagement you have on your posts, the more Facebook will show your posts to your followers.

Don’t Post the Same Type of Post Over and Over

Just like you wouldn’t want to continually post advertising messages on your Facebook page, you also wouldn’t want to post the same type of post all the time on your Facebook page.

I see many golf courses who just share links to websites on their page. Facebook posts can be links to webpages, pictures, questions, testimonials, polls, videos and others. The more variety you have on your Facebook posts, the more likely your followers will stay engaged with your course.

Don’t Not Analyze Your Efforts

Facebook has an excellent analytical tool called Facebook Insights which monitors the success, or lack thereof for your Facebook efforts.

In addition to gathering valuable demographic information about your Facebook followers, Facebook Insights will also show you which Facebook posts are delivering results and which ones are not.

Analyzing your efforts will not only provide valuable feedback when it comes to posting on Facebook, but it will also give you valuable insight into other marketable aspects of your business.

The Back Nine for Social Media

As Alice Cooper would tell you, in golf and on social media, mistakes happen. If your golf course is guilty of any of the Facebook don’ts for golf courses, it’s not too late to turn things around.

Don’t be overly promotional, don’t post flyers, don’t post infrequently, don’t not engage your golfers, don’t post the same type of post over and over and don’t not analyze your efforts.

Instead, recover from your mistakes, be great, and do Facebook right.

Coming Soon How to Do Facebook Right at Your Golf Course: The Do’s of Facebook Marketing for Golf Courses

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19th Hole Media’s Top 10 of 2016

At our end of year meeting each year we go over a lot of material, make a lot of plans, and do a lot of business stuff. But, we also make a point to look back over the previous year and celebrate our victories.

We have come a long way since we started. Here is our Top 10 of 2016.

Top 10 of 2016

10. Speaking Gigs
This year Zeb spoke with the California Golf Course Owners’s Association and the National Golf Course Owner’s Association Arizona on digital marketing for golf courses.
9. Visiting New Client Courses in Chicago and San Jose 

One of the coolest things we did this year was add new client courses in Chicago (Village Greens of Woodridge) and San Jose (Cinnabar Hills Golf Club) . . . and, as a result, visiting those courses during the year to take social media pictures, videos and discussing how to best implement our plans for 2017.In September, Zeb brought the family for an amazing trip to Chicago and played Cog Hill, Cantigny, Village Links of Glen Ellyn and, of course, Village Greens of Woodridge. Thank you Brandon Evans for a memorable trip.In November, Zeb headed up to San Jose for the California Golf Course Owner’s Association Annual Meeting and to play/shoot social photos and videos at Cinnabar Hills Golf Club. Cinnabar Hills is a beautiful 27-hole golf course and includes the impressive Brandenburg Historical Golf Museum.

8. #GolfChat Authors

Zeb started #GolfChat in 2015 and since then it has taken on a life of its own.The Twitter chat (which takes place every Tuesday at 5PM PST) now has it’s own Author’s Group.Each month a topic is explored by golf bloggers and their articles are shared on the #GolfChat website.

We have to thank #GolfChat legends Jeremy White for orchestrating the authors group and Cassie Norris for hosting #GolfChat. As well as Pete Flanigan, Tiffany Chiasson, Todd Marsh, Tony Dear, Anne Foley-Smith, Dave Hill and Jim Burton for being #GolfChat Authors. And everyone else who has participated in #GolfChat.

Congratulations to the 2016 #GolfChat Award Winners – @Front9Back9, @golfbandwagoner, @ShawnBell, @h2cgolf, @GolfUnfiltered, @1beardedgolfer, @bowdo83, @tiffchaisson and @JDres15.

Follow #GolfChat in 2017 with the new #GolfChat Twitter account – @realGolfchat

7. GolfBoard

We first saw the GolfBoard in action early this year at the Golf Industry Show.Since then we’ve played it at Maderas Golf Club, Los Serranos Country Club and Candlewood Country Club.Maderas is one of the most popular GolfBoard destinations in the country and new partner, Corey Ross is solely using social media to promote it. General Manager, Michael Flickinger said their original GolfBoard fleet of four has already paid for itself.

This year we created marketing packages specifically for the GolfBoard. The GolfBoard is a great social opportunity to help attract followers and online conversations about your golf course. Our marketing packages help to leverage social media to drive new golfers to your golf course.

6. Social Media Golf Course Marketing Column and Sponsorship for California Golf Course Owner’s Association

Zeb has starting writing a column for the California Golf Course Owners Association regular newsletter. The column will share the benefits and best practices of online marketing with golf course owners.Check out his first contributions here:

19th Hole Media became a sponsor of the CGCOA this year and will be helping them recruit new members in 2017.

5. Game 7 – A Night to Remember
Game 7 of the World Series was one of the best baseball games I’ve ever seen. The game ended up being even more memorable for Zeb.Zeb watched the Cubbies break their curse with Steve Plummer, Ron Zraick, Michael Lautenbach – the past, current and future California Golf Course Owner’s Association Presidents – and Executive Director Marc Connerly while eating the best steak he’s ever had.
4. REALiTEE Golf

At the beginning of 2017, we were introduced to Dave Shultz and REALiTEE Golf.REALiTEE Golf is a majestic real golf experience that takes place indoors with a fun social atmosphere. It’s a big idea with a big personality launching it.In February we went with REALiTEE Golf to the Golf Industry Show in San Diego. There we saw founder Dave Shultz in action. He’s incredibly passionate and enthusiastic. We’re looking forward to being a part of REALiTEE Golf in 2017.

Learn more about REALiTEE Golf.

3. New Golf Clients

This year has been amazing for 19th Hole Media.We’ve added several new clients including Cinnabar Hills Golf Club, Desert Island Golf Club, Indian Wells Golf Resort, REALiTEE Golf, Riverwalk Golf Club, and Village Greens of Woodridge.We’ve also taken on bigger roles at Arroyo Trabuco Golf Club, and Los Serranos Country Club and continue to work for Anaheim Hills, Dad Miller, Greenskeeper.org, Robinson Ranch, San Dimas Canyon, and Strawberry Farms.

2. Southern California Charity Golf Classic

We hosted the 2nd Annual Southern California Charity Golf Classic at Los Serranos Country Club in Chino Hills, CA on July 29.With help from many in our community, the tournament met it’s goal and raised over $12,000 for Boys Republic, the Chino Rotary Club, the Chino Valley Fire District, the Love Them All Foundation, Priceless Pets and The Let It Be Foundation.The event was a ton of fun and we have already begun planning the 2017 SCCGC.

1. Corey Ross Joins 19th Hole Media

This year we added Corey Ross to the 19th Hole Media Team. Corey is the owner of Southern California Golf and Travel Blog, contributor to Southland Golf Magazine and Director of Digital Marketing and Social Media at Maderas Golf Club.

He obviously has great experience and our shared mission make Corey the perfect addition to 19th Hole Media.

Read more about our partnership with Corey Ross – Corey Ross Joins 19th Hole Media.

Thank you all for everything!  We hope you all have an amazing 2017.

As we plan for 2017, we’re preparing to send out marketing tactics and tips for golf courses coinciding with the CGCOA newsletter. If you’d like to learn how to better market your golf course in 2017 sign up to get our emails – 19th Hole Media Newsletter

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Corey Ross Joins 19th Hole Media

mugWe’re excited to announce the addition of Corey Ross to the 19th Hole Media team.

Corey is the owner of Southern California Golf and Travel blog, contributor to Southland Golf magazine and Director of Digital Marketing and Social Media at Maderas Golf Club. His experience in promoting golf and online content using social media and other internet tools is a tremendous asset to 19th Hole Media.

In 2014, his Southern California Golf and Travel blog won the media award from the San Diego Chapter of the PGA. In 2016, Maderas was named best in social media for Troon Golf’s North American properties. Among other things, Maderas’ social media marketing has been integral in the success of GolfBoard, a motorized scooter that resembles a surfboard.

At 19th Hole Media our goal is to grow golf by helping golf courses and golf-related businesses realize their potential through social media. We are proud to have found someone that will help us do even more to grow golf.

Find out more about Corey Ross and the Southern California Golf and Travel Blog at socalgolfblog.com.

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Turn Your Golf Course Into a Social Golf Course

If your course has online marketing and/or social media needs we’d love to sit down with you to talk about how we can use those tools to get you more customers, increase rounds, and increase revenue. We help your course reach more new players while deepening relationships and increasing rounds with your current clientele.

Schedule an obligation free consultation to see how 19th Hole Media can help your golf course do better online.

Send an Email

Or contact Zeb Welborn at zeb@welbornmedia.com or 909-973-9089.

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Play Golf, Have Fun and Give Back at the Southern California Charity Golf Classic

The idea behind our first annual Southern California Charity Golf Classic was to commemorate several people in our community who we saw doing great things. Our first annual Southern California Charity Golf Classic in 2015 raised $7,597.81 for 10 different charities in the Chino Valley area.

This year the event will be bigger and better. Join us at the 2nd Annual Southern California Charity Golf Classic on July 29, 2016 at Los Serranos Country Club. When you sign up you have the chance to win cash and prizes. Including $1000 to the winner of our helicopter ball drop or even a brand new car from MK Smith Chevrolet. You’ll also be able to bid on awesome items during our live auction and silent auction. Plus, join us all for an amazing chicken and tri tip dinner.

Play golf, have fun and give back.
Sign up for our Southern California Charity Golf Classic Tournament.

Reserve Your Tee Time - $149

ONLY $99 IF YOU BUY BEFORE JULY 15!

Your Tee Time will reserve your spot in the tournament, enter you into on-course contests, provide you a tasty tri tip and chicken dinner with dessert, get you a great seat for auctions and award presentations, and a bag full of goodies. Shotgun start at 1:00 PM.

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Become a Sponsor

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We have a number of awesome sponsorship opportunities available. Click here to see our sponsorship options.

Click Here

Dinner Only - $36


If you aren’t much of a golfer, or if you recently had shoulder surgery, or if you won’t be able to make your tee time, you can still join us for a delicious tri tip and chicken dinner with dessert at Los Serranos Country Club. Your spot at a dinner table will give you a great seat to join in our raffles and auctions.

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Nix The Golf - $125


If you want to give back to the community and help us reach our goal this package is for you. Feel a part of the tournament with our Nix the Golf Package and receive a high-quality hat, shirt, and towel with the Southern California Charity Golf Classic Logo. Plus, promote yourself, your business, or your organization in one of our contests where the winner will also receive a hat, a shirt, and a towel with the logo.

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For the Community

This year we have selected some amazing charities to support at the SCCGC. Each of them provides a great service that really does so much to make the Chino Valley a wonderful place. Each of them also has passionate, caring and dedicated people that give so much of their time, knowledge and energy into improving our community.

  • Boys Republic - To give adolescent youth with behavioral, educational, and emotional difficulties an opportunity to achieve their maximum potential for responsible, self-directed life within the community.
  • Chino Rotary Club - To connect leaders within the community, exchange ideas about how to make a positive impact in the community where we work and/or live, and put those ideas into action.
  • Chino Valley Fire District Foundation - To promote life, safety, and welfare of the public through educational programs, direct assistance, and financial support of charitable organizations, victims of tragic events, and injured firefighters.
  • Love Them All Foundation - To help children & adults with disabilities play organized sports and participate in social activities.
  • Priceless Pets - To rescue, rehabilitate, and re-home unwanted and abandoned dogs and cats.
  • The Let It Be Foundation - To provide support and services to families of children diagnosed with life-threatening pediatric illnesses, thereby restoring the sense of normalcy in the home environment.

Find out more about these organizations on the SCCGC website, click here.

In Honor of Gary Christman

Here is Gary Christman at the first Southern California Charity Golf Classic. He delivered drinks and food to golfers during the tournament and planned to do the same this year. From the very beginning he was one of the biggest supporters of the tournament. In May, Gary passed away. 

He was an excellent father, husband, friend, and community member who loved golf. He made great contributions to developing local junior golf and Ayala High School golf. We will always remember his kind heart and his smile which took over his whole face. Rest in peace.

Photos From Last Year's Event

Sign up now to join the fun and help raise over 12k for local charities.

Get Your Tee Time

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Please let us know if you have any questions about the Southern California Charity Golf Classic. Email Zeb Welborn at Zeb@WelbornMedia.com.

Last year, the money we raised went to:

Boys Republic: The money raised for Boys Republic will be going towards their new Culinary Kitchen project. The boys will not only learn the Culinary Arts but also how to be confident in a restaurant setting and help prepare them to become Chefs. Boys Republic is a private, nonprofit, nonsectarian school and treatment community for troubled youngsters. Since its founding in 1907, it has guided more than 30,000 at-risk teenage boys and girls toward productive, fulfilling lives.

The Let It Be Foundation: The Let It Be Foundation cares for an entire family, not just their sick child during the length of medical treatment. A family’s income level is not a qualifying factor to determine if they are eligible. Without love and encouragement, the disease can become the focus of their existence.

Wounded Warrior Project: Wounded Warrior Project (WWP) is a charity and veterans service organization that offers a variety of programs, service and events for wounded veterans of the military actions following the events of September 11, 2001.

Bark for Life: The Bark For Life movement offers an inspiring opportunity to honor cancer survivors, promote how individuals can reduce their cancer risk, and raise money to help end cancer.

House of Ruth: House of Ruth’s mission is two-fold: (1) To advocate for and assist women and children victimized by domestic violence and children exposed to violence in transforming their lives by providing culturally competent shelter, programs, opportunities, and education; and (2) To contribute to social change through intervention, education, prevention programs and community awareness.

Salvation Army: The money raised for The Salvation Army went towards food to feed the homeless and impoverished community for their Wednesday hot dinner.

Corona Firefighters Benevolent Fund: The money we raised when to support Tayvin J. Sheridan. Tayvin was born August 5, 2011, six weeks premature with a hypoplastic right heart and an underdeveloped right arm, right ear and right side facial paralysis. He has received physical therapy since he was 10 weeks old and has undergone two major heart surgeries. Tayvin recently realized his “little ear” is not “normal”. The money we raised went towards his ear reconstructive surgery. He will also have a heart bypass in 2016 and numerous prosthetic arms in his future. Tayvin has made tremendous progress and has become such a smart, active and strong toddler. His determination is a true inspiration to watch.

California Scholastic Press Association: The money raised for the California Scholastic Press Association has been earmarked to help pay for a student from the Inland Empire to attend the CSPA Workshop. The CSPA hasn’t had many students from the area, but some financial assistance would make it easier for a budding journalist to attend.

Chino Rotary Club: The Chino Rotary Club donated funds to four students from the Share Your Passion Scholarship and to the Ayala Golf Program.

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All of the $7,597.81 Distributed to Charities

All checks have been delivered to their respective charities and below you can learn more about how your involvement in the Southern California Charity Golf Classic helped to impact the lives of others.

We made a difference on July 17, 2015 and can’t wait for next year.

For those of you who ordered golf shirts, they just came in and are ready for distribution (See the complete list of golfers who ordered below).

I’d like to deliver them by hand, so you can email me your address and/or give me a call so I can bring them by – (909) 973 – 9089.

Lastly, if you haven’t heard already, Cindy and I gave birth to our son, Sebastian.

zebcindysebastian

Thank you for playing in the Southern California Charity Golf Classic. Look for an email in January announcing the date for the 2016 Southern California Charity Golf Classic and early registration pricing.

Thank you all for everything!

Zeb

We Raised $7,597.81 for Charity!

Boys Republic: $904.14

sccgcboysrepublicDavid Kramer, Senior Vice President at Los Serranos Country Club and Michael Toomey, a Boys Republic Board Advisor worked to help make the Southern California Charity Golf Classic a success.

The money raised for Boys Republic will be going towards their new Culinary Kitchen project. The boys will not only learn the Culinary Arts but also how to be confident in a restaurant setting and help prepare them to become Chefs.

Boys Republic is a private, nonprofit, nonsectarian school and treatment community for troubled youngsters. Since its founding in 1907, it has guided more than 30,000 at-risk teenage boys and girls toward productive, fulfilling lives.

The Let It Be Foundation: $828.16

sccgcletitbeRon Capps is the Ayala High School Boy’s and Girl’s Golf Coach. Ron and his teams were instrumental in putting on a highly successful golf tournament. A big thank you to the Ayala High School golf teams who did a great job working the Southern California Charity Golf Classic.

Ron decided to support The Let It Be Foundation.

The Let It Be Foundation cares for an entire family, not just their sick child during the length of medical treatment. A family’s income level is not a qualifying factor to determine if they are eligible. Without love and encouragement, the disease can become the focus of their existence.

The Let It Be Foundation was inspired by Karla Asch-Rosen,
who at the age of 15 was diagnosed with an inoperable brain tumor. Karla was a beautiful teen who had been involved in school dance, soccer and was a normal teenager. Her heartfelt desire was to “just be normal” and share her faith with others.

Ruthe Rosen, CEO & Co-founder, was also a big help in supporting the Southern California Charity Golf Classic. And, in an exciting turn of events, Leigh Ann Fatino, one of the organizers of the Southern California Charity Golf Classic is now volunteering with The Let It Be Foundation.

Wounded Warrior Project: $790.17

Gary Christman was all in on the Southern California Charity Golf Classic and worked hard to secure golfers, get sponsorships and donations, and supported the event on the day of the golf tournament.

Gary chose to support the Wounded Warrior Project.

Wounded Warrior Project (WWP) is a charity and veterans service organization that offers a variety of programs, service and events for wounded veterans of the military actions following the events of September 11, 2001.

Bark for Life: $509.05

sccgcbarkforlifeLyle Ballard, owner of Town Square Florist and KALEO Real Estate Agent, chose to have his portion of the funds we raised go towards Bark for Life.

The Bark For Life movement offers an inspiring opportunity to honor cancer survivors, promote how individuals can reduce their cancer risk, and raise money to help end cancer. And we won’t stop until we finish the fight against cancer!

With the support of thousands of volunteers, the American Cancer Society is helping save more than 400 lives a day.

Lyle helped immensely on the day of the event getting everything set up for our golfers.

House of Ruth: $615.42

sccgchouseruthVicki Finklestein, Executive Director of the Chino Valley Chamber of Commerce, chose the House of Ruth as her charity of choice for the Southern California Charity Golf Classic.

House of Ruth’s mission is two-fold: (1) To advocate for and assist women and children victimized by domestic violence and children exposed to violence in transforming their lives by providing culturally competent shelter, programs, opportunities, and education; and (2) To contribute to social change through intervention, education, prevention programs and community awareness.

The Salvation Army: $577.43

sccgcsalvationarmyThe $577.43 raised for The Salvation Army went towards food to feed the homeless and impoverished community for their Wednesday hot dinner.

Belinda Douglas, the Director of Operations for the Salvation Army | Ontario Corps, was an organizer and huge supporter of the Southern California Charity Golf Classic. She was responsible for tons of tasks throughout the planning and during the golf tournament and we could not have done it without her.

The Salvation Army itself donated trail mix and popcorn for the goodie bags.

The Salvation Army Ontario Corps Community Center offers a wide variety of services. Children in the community are welcome to come to the after school program and free music lessons. There are also scouting programs, art lessons, drama, singing, tutoring and Sunday School. On Tuesdays, there is a women’s support group. There are community dinners Wednesday evenings and Sunday afternoons. You are also invited to worship on Sunday. All are welcome.

For more than 120 years, The Salvation Army has been delivering services and hope to the less fortunate on the streets of Ontario and Western Inland Empire in Southern California.

The Salvation Army is invested in community outreach, including Food Bank, Box&Hot Meals, Angel Tree, Youth-At-Risk, Summer Camp, Music & Arts Training, Disaster Relief, and Spiritual Counseling.

The Salvation Army is here to help all who come seeking a better life. They offer services to help the homeless, the addicted, the elderly, youth, and anyone else who might need assistance.

Corona Firefighters Benevolent Fund: $1,048.50

sccgcfirefightersDavid and Scott Goodwin were essential to running a successful tournament and helped even though they could not attend.

The money we raised is going towards to help Tayvin J. Sheridan.

Tayvin J. Sheridan was born August 5, 2011, six weeks premature. He was born with a hypoplastic right heart, which means the right side of his heart was extremely underdevelpoed. Tayvin was also born with a underdeveloped right arm, right ear and right side facial paralysis. He has received physical therapy since he was 10 weeks old and has undergone two major heart surgeries. Tayvin recently realized his “little ear” is not “normal” and will be having ear reconstructive surgery October 1st. He will also have a heart bypass in 2016 and numerous prosthetic arms in his future.

Tayvin has made tremendous progress and has become such a smart, active and strong toddler. His determination is a true inspiration to watch and we are so proud of him. Please help us reach our goal so Tayvin can get a “normal” ear!

Help Tayvin

California Scholastic Press Association – $797.77

sccgccspaThe $797.77 we raised for the Southern California Scholastic Press Association has been earmarked to help pay for a student from the Inland Empire to attend the CSPA Workshop. The CSPA hasn’t had many students from the area, but some financial assistance would make it easier for someone.

So, if you know someone in the Inland Empire who is interested in journalism or writing, make sure you tell them about the CSPA Workshop since there is a scholarship waiting for them.

The CSPA is the most prestigious high school journalism workshop in the country and will be back for a 65th consecutive year in 2016.

The workshop accepts 25 juniors or seniors from around the country who are seriously considering a career in journalism. Their volunteer instructors guide an intensive learn-by-doing curriculum that includes news, features, editorial writing, photography, ethics, broadcast and online journalism and social media, and also share their experiences as professional journalists. Recent graduates are studying at some of the top college journalism programs in the country, and they have a growing list of graduates who are enjoying professional success.

Facebook Group Page w/PHOTOS

We also created a Facebook group page which has tons of great pictures of the event. We would love for you to share your impressions of the golf tournament and any photos you took on our Facebook Group Page!

https://www.facebook.com/groups/1469009460083115/

Click on Photos then Albums to see all of our tournament photos.

sccgcfacebookalbum

We’ll see you at the next Southern California Charity Golf Classic

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See Friend of SCCGC Mel Austin and his Squeeky Clean Comedy Show

Friend to the Southern California Charity Golf Classic, Mel Austin is hosting and producing a comedy show. Mel Austin hooked us up with a great master of ceremonies for our golf tournament in July and now he’s hosting Squeaky Clean Comedy.

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Squeaky Clean Comedy! A great way to release your stress at the end of the week. This 90 minute show is packed with high energy standup comedy without offensive language or content. Ages 16 & up welcome. Hosted and produced by Mel Austin with Laughing To Success Entertainment www.Laugh2success.com. Music by DJ Raul.

If you check out the show, let us know!

If you can’t make it to this show visit Mel’s website to see more great events: http://laugh2success.com/

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Golf Inc. Strategies Summit Photo Recap

Zeb just got back from the Golf Inc. Strategies Summit where he presented part of the course, Innovative Marketing Tactics for Golf Courses. It was a great event with several networking opportunities. Zeb got to talk to many golf owners about their concerns and what they see for the future of their golf courses. And, he got to share some knowledge about the benefits social marketing can have for golf courses.

The event took place at La Quinta Resort and Club on September 28, 29, & 30. Here are some photos from the event:

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Zeb presented with Andrew Fleming of KemperSports, Christina Khamis of Western Golf Properties, and Michael Phelps of Pipeline Marketing Group

Zeb presenting with Andrew Fleming of KemperSports, Christina Khamis of Western Golf Properties, and Michael Phelps of Pipeline Marketing Group

Were you at the Golf Inc. Strategies Summit? What did you find most interesting from the event? Leave us a comment!

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Zeb at Golf Inc. Strategies Summit

Zeb Welborn to Speak at Golf Inc. Strategies Summit

The Golf Inc. Strategies Summit is the industry’s most inspirational, visionary and energetic event of the year. The three-day event is packed with 25 educational sessions, 7 networking events, hundreds of industry leaders and a 1,001 ideas. The event takes place September 28-30, 2015 at La Quinta Resort & Club in La Quinta, California.

See Zeb’s Speaker Bio

Check Out the Course Details:

Innovative Marketing Tactics for Public Courses
September 30, 10:00am

  • How to use events, promotions and social media to drive rounds
  • Lead-generation strategies to uncover new golfers
  • Visuals: Why Instagram is the next big thing for golf
  • Fresh ideas and strategies from the most innovative marketers in golf

Andrew Fleming, KemperSports
Christina Khamis, Western Golf Properties
Michael Phelps, Pipeline Marketing Group
Zeb Welborn, 19th Hole Media, Welborn Media

Some other notable speakers at the summit are Eric Affeldt, CEO, ClubCorp; Dana Garmany, CEO, Troon Golf; Jim Hinckley, CEO, American Golf, Century Golf Partners; Steve Skinner, CEO, KemperSports; Randy Starr, COO, Topgolf; Rick Farrant, GreatLife Golf & Fitness; and Peter Hill, Billy Casper Golf.

Zeb was recently chosen by Golf Inc. as one of the 10 Most Innovative People in Golf Marketing.

Will You Be There?

Are you going to the Golf Inc. Strategies Summit?

Email me at Zeb@WelbornMedia.com or tweet me @ZebWelborn to let me know you’ll be there
(I may give you a free copy of the book, The Social Golf Course)

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Southern California Charity Golf Classic Feedback

Thank you all for your feedback on the Southern California Charity Golf Classic. Here are some of our favorite responses from the feedback we received from the first ever Southern California Charity Golf Classic.

“I will tell you this…I play in charity scrambles all over the US and I could not tell this was the first one. Great job in the organization and execution.”

“The whole day is a great memory.”

“When John (Not JohnnyGK) sunk our team’s sole par 3 birdie from about 35 feet away! I made the birdie putt on our sole par 4 hole!”

“It was well organized and most everyone was welcoming and helpful from arrival in the parking lot to the dinner and raffles.”

“I want you to know that I have organized a few of these in my time and I recognized talent when I see it. This event had a lot of moving parts and you were cool when I know things were not going well and you handled yourself with outward calm and professionalism. Well done and please put me on the list for next year.”

“Loved all the baskets and gifts. Loved the golf ball drop. Enjoyed making friends with golfers I didn’t know. Liked the Multi-Charity concept. They are all good charities. Everyone was so friendly and cared about our enjoyment. Liked women’s gifts and baskets. Lacey is a sweetheart. Can’t wait to come next year.”

Help us put on a great event next year. The more testimonials we have the better we’ll be able to promote the Southern California Charity Golf Classic next year. Answer these questions and include your name if you’d like us to attribute these to you.

Click Here to Take Surveyfor San Dimas Canyon Golf Course

 

 

 

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